CPC, or Cost per Click, is a standard affiliate pricing model where advertisers pay for clicks the ad receives on a website. This advertising format drives website visits, generates leads, and explores your most clickable creatives. Read our article in full to maximize your CPC earnings and determine if it’s the right choice for you!
When to choose the CPC pricing model?
A CPC campaign will attract engaged users to your offer. It’s perfect to generate traffic for a website, a landing page, or specific content that later motivates the visitors to learn more about the product you’re advertising and track where they come from. CPC is measurable and can encourage more meaningful conversions while spreading brand awareness in a cost-effective manner. CPC will be the best pick if you have a handful of captivating creatives ready to test.
CPC Green Flags
There are 3 reasons why CPC will let you unlock your creativity and attract potential customers.
• Paying only for interested visitors. You can relax about paying for impressions: a CPC campaign will bill you only when actually engaged users click on your creative.
• Multicreatives. CPC = Endless clickbait opportunities. You can choose the order for your creatives to be shown manually or prioritize automatic display of the most clickable ones. Galaksion allows you to test up to 10 creatives in one ad campaign, so make sure to experiment!
• Treasure chest of free tested creatives. Our platform has a HUGE base of creatives proven to convert. All for free!
CPC Red Flags
Study the 3 main challenges when working with a CPC campaign and ensure your campaign performs as well as possible.
• More competition in traffic volumes. This happens as CPC Pricing model has lower traffic volumes than Pops campaigns. However, our Traffic Volumes “section” will ensure your stats are profitable with a fitting targeting bundle.
• Constant creative testing. Your creative has to be up-to-date, relevant, and captivating. Experiment with the text, the pictures, and events by subscribing to our e-mail newsletter and social media for weekly event bundles equipped with GEOs, Formats, and Verticals.
• Language barriers. You will have to adapt the text on your ad according to the target GEOs.
5 steps to successful CPC optimization
1️⃣ Use different captions and pictures to make your creatives stand out. Your personal manager on Galaksion will always be glad to help you pick the best options from our free base of tested creatives.
2️⃣ Launch multiple creative formats in split & simultaneously. This strategy will get you more chances to hook your audience.
3️⃣ Maintain high frequencies. Users tend to dismiss ads during the first showing. Make sure you get to them with increased freqs.
4️⃣ Test all available targets to be sure you found all money-driving zones.
5️⃣ Run your CPC campaign on Galaksion Ad Network. We have everything you need for a successful CPC campaign. Galaksion is home to quality direct traffic from trusted website owners — enjoy our 50 billion monthly impressions across 245+ GEOs, 10+ verticals, and 6 ad formats as well as platform-exclusive optimization features.
Want to know more about the CPA and CPM pricing models? Check out our guides to master all three models and supercharge your ROI.
Launch your campaign now, if you’re our experienced partner! Register and start your journey with Galaksion on the best terms, if you’re a newbie.