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13.09.2021
News digest 13.09.2021
News digest 13.09.2021
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VIETNAM CONSIDERS TIGHTENING IMPORT TAX ON E-COMMERCE DELIVERIES Vietnam currently does not apply an import tax on packages with a value of VND1 million ($44) or lower delivered via postal and delivery services. Many buyers take advantage of this policy and split their goods delivered mostly from China into small packages to avoid tax. The Ministry of Finance wants to issue a new decree to limit each organization or individual buyer to be free of import tax on four orders at most each month.
09.09.2021
Asian traffic: why is it so good?
Asian traffic: why is it so good?
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Why is driving traffic to Asia profitable? We in Galaksion like to remind our partners that Asia is a gold mine for affiliates. However, we have not yet had a chance to tell in detail why this geo is so attractive and promising. It's time to sort everything out. Let's go!
07.09.2021
What do you lose with Facebook use?
What do you lose with Facebook use?
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In this article, we will discuss why it is becoming increasingly difficult to make money on Facebook, and what is so good about an alternative in the form of advertising networks. Remember 2015? You create an advertising account on Facebook and just start running ads. Quickly and without enormous efforts, you earn huge profit on white offers like utilities. Good times, huh? What about now?
30.08.2021
   News digest 30.08.2021
News digest 30.08.2021
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INVESTMENTS IN NFT INCREASED BY 165 TIMES OVER THE YEAR. The total volume of NFT sales for the first seven months of this year has already amounted to $2.8 billion. This is 165 times more than the same indicators of the previous year ($17.1 million). NFT is gaining popularity, among other things, against the background of China's tightening policy against miners of traditional cryptocurrencies and their partial withdrawal from the market. Experts predict further growth.
24.08.2021
See You at MAC 2021!
See You at MAC 2021!
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After all this time? Always! Moscow Affiliate Conference is one of our favorite annual events, and it's so close now! Planning, as always, to meet our dear partners and get a portion of positive networking. Find Galaksion managers on October 5-6, in Moscow, at the place called Main Stage.
23.08.2021
   News digest 23.08.2021
News digest 23.08.2021
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ONLYFANS RELEASED AN APPLICATION WITHOUT EROTIC CONTENT TO GET INTO THE APP STORE AND GOOGLE PLAY. Only Fans has launched the OFTV app for iOS and Android without erotic content. It has a lot of regular Only Fans authors presented, but there are no videos and photos for adults only. The service wants to find investors who will help the platform attract a mass audience and get rid of the reputation associated with sexual content.
20.08.2021
What is a Supply-Side Platform (SSP) and how it works
What is a Supply-Side Platform (SSP) and how it works
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The Supply-Side Platform (SSP) is a technological platform that represents the interests of the seller and sells advertising inventory. The mission of the SSP is to sell this advertising inventory at the maximum cost. The SSP is in constant interaction with the Demand-Side Platform (DSP), which transmits the advertisers' bids and requirements to the target audience to the SSP, as a result of which the winner of the RTB auction is determined taking into account the interests of the two parties.
19.08.2021
 Get Ready for Cookieless PPC: Steps to Take Now
Get Ready for Cookieless PPC: Steps to Take Now
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Cookies were invented by a Netscape employee to identify repeat visitors to websites. Currently, this technology is used by all online residents to make surfing the web more comfortable. And in the eyes of advertisers and marketers, this is crucial data that allows them to test campaigns and identify the most relevant audience.
16.08.2021
   News digest 16.08.2021
News digest 16.08.2021
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PIRATE WEBSITES EARNED $1.3 BILLION FROM ADVERTISING. This conclusion was drawn by the Digital Citizens Alliance and White Bullet Solutions, a company specializing in piracy and advertising. The average annual revenue of a top-five site is estimated at $18.3 million, while top-five apps are estimated at $27.6 million. Analysts found ads from famous Fortune 500 brands on pirate sites. Last year they paid pirates approximately $100 million. One in every four advertisements in pirate applications belongs to popular companies.
09.08.2021
   News digest 09.08.2021
News digest 09.08.2021
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HUAWEI CHAIRMAN SAYS THE ‘AIM IS TO SURVIVE’ AS REVENUE SLIDES 29%. The Shenzhen-headquartered company, which was put on the U.S. trade blacklist in 2019, announced Friday that it generated 320.4 billion yuan ($49.6 billion) in revenue in the first half of 2021. It’s a significant fall from the 454 billion yuan that Huawei recorded in the first half of 2020. Huawei said it recorded a 9.8% profit margin, which is its highest since 2019, and added that the overall performance was in line with forecasts.
05.08.2021
  Top Native Advertising Trends 2021
Top Native Advertising Trends 2021
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Some of the affiliate’s main enemies are audience burnout and banner blindness. The Internet user is already fed up with annoying ads and probably got rid of such with Adblock. There’s an effective solution to this problem in our arsenal — native advertising. What does it stand for in 2021?
04.08.2021
  What is a Demand-Side Platform (DSP)?
What is a Demand-Side Platform (DSP)?
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The demand-side platform is a big player in the programmatic advertising (or programmatic ad buying) system. It plays on the side of the advertiser, while the supply-side platform plays on the side of the publisher. In case you have missed our previous article about what programmatic advertising itself is, it means buying ad space using artificial intelligence technologies while minimizing human participation.
02.08.2021
  News digest 02.08.2021
News digest 02.08.2021
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CRACKDOWN ON EDUCATION COMPANIES SPARKS SHARP SELL-OFF FOR CHINESE STOCKS. During the morning trading in Hong Kong on July 26, investors sold shares of companies listed in Shanghai and Shenzhen in the amount of 12.8 billion yuan ($2 billion). The unrest in the market arose after Beijing announced new bans against companies in the field of education. Against the background of the actions of the authorities, the shares of three major Chinese educational platforms fell by 54-98%.
30.07.2021
 What is programmatic advertising?
What is programmatic advertising?
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Programmatic advertising or, as it is also called, programmatic ad buying is the use of software to purchase digital advertising. This method uses machines and algorithms to buy display space. Which means, programmatic advertising is a way to automatically purchase and optimize digital campaigns,rather than buying directly from publishers. Today, programmatic marketing is a fundamental part of most omnichannel marketing strategies.
26.07.2021
 News digest 26.07.2021
News digest 26.07.2021
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The global app market broke its all-time record for spend again. At $34 billion, the Q2 quarterly total was around $7 billion up on the total for Q2 2020 and $2 billion up on Q1 2021. Consumers in eight regional markets now spend more than 4 hours a day using apps. And users in Russia and Turkey have upped their “app hours” by more than 40% since 2019.
22.07.2021
 How does Mobile Push-up format work?
How does Mobile Push-up format work?
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It's no secret that mobile traffic is power. Although the share of desktop traffic in 2020 unexpectedly rose, the mobile one continued to increase volumes. Ignoring such a trend would be silly, so our network has a separate format especially adapted for ad campaigns on mobile devices (including iOS). Today we will talk about Mobile Push-up.
19.07.2021
 News digest 19.07.2021
News digest 19.07.2021
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Flipkart has raised $3.6 billion at a post-money valuation of $37.6 billion in what is widely believed to be the pre-IPO round for the Indian e-commerce conglomerate. The Indian online retailer was valued at $37,6 billion. The new round of funding — by far the largest for any Indian startup — was led by GIC, Canada Pension Plan Investment Board (CPP Investments), SoftBank Vision Fund 2 and Walmart.
16.07.2021
Same profit, new design!
Same profit, new design!
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Maybe old is gold but new is diamond! Galaksion team diligently works on gAdvertiser League content from month to month. Now it is time for a new summer look! Check out the new awesome design now via
12.07.2021
News digest 12.07.2021
News digest 12.07.2021
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ByteDance, the Beijing-based parent company of video sharing app TikTok has started selling TikTok’s AI to other companies. The company has a new division called BytePlus, and according to its website, its client list already includes US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.
09.07.2021
On-Page Notification. How does it work?
On-Page Notification. How does it work?
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Not so long ago, we told you that push is still on top. However, to get the most out of the offer, you need to test other formats too using different settings and targets. An excellent addition to push campaigns will be On-Page Notification.
05.07.2021
 News digest 05.07.2021
News digest 05.07.2021
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PINTEREST IS THE FIRST ONLINE PLATFORM TO BAN WEIGHT-LOSS ADVERTISING. Pinterest has stopped showing weight loss ads since July 1, 2021. The site will not show reviews of weight loss products, images that idealize, or, conversely, shame people's bodies. Advertising of pills and supplements for weight loss and images of bodies ‘before’ and ‘after’ will also disappear.
01.07.2021
 Birthday gifts unpacking!
Birthday gifts unpacking!
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1.6 billion years... That's how old our company would be if we were counting in galactic years! And if you count in the earth ones, Galaksion celebrates 7 years of successful work today! Despite all the difficulties, the past year turned out to be truly cosmic: we grew, introduced new ideas, coped with challenges, rejoiced at the success and the industry return to offline.
28.06.2021
 News digest 28.06.2021
News digest 28.06.2021
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The identity verification procedure will be gradually introduced for advertisers registered in the following countries: Bangladesh, Egypt, Ecuador, Guatemala, Kazakhstan, Kenya, Panama, Peru, the Republic of Belarus, Saudi Arabia, Uruguay and Uruguay.
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