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19.05.2022
Friends with benefits
Friends with benefits
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Or why you should be friends with your manager 😄 No matter if you launch your first campaign or have 3 years of experience, you should communicate with the affiliate superman — your manager. They are always in your corner, know everything about affiliate marketing, and help to overcome the minefield of typical mistakes.Here are the situations when you deffo need to contact your manager: 🔸 you’re a newbie who doesn’t know how to start your work on the platform; 🔸 you want to know what the top offers, GEOs, and ad formats you can drive traffic to;
16.05.2022
News digest 16.05.2022
News digest 16.05.2022
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TIKTOK ADDS FOURSQUARE MEASUREMENT TOOL FOR ECOMMERCE ADVERTISERS TikTok wants to help advertisers quantify just how effective their eCommerce campaigns are by launching a partnership with Foursquare. Advertisers will be able to use Foursquare Attribution to assess campaign performance, specifically how many users go from ad to store. They’ll also glean insights on how much they need to spend to drive a user to a store and what audiences they should be targeting.
13.05.2022
Meet Voluum!
Meet Voluum!
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A new partner for Galaksion, ad performance boost for you! Our specialists are trying their best to make tracking, optimizing, and automating your ad campaigns easier and more effective. So we found the perfect tool for you — Voluum. It is the all-in-one cloud-based ad tracker for affiliate marketers, media buyers, and agencies.
04.05.2022
Bad affiliates habits you should never have
Bad affiliates habits you should never have
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We created a list of bad habits that you should kick if you want to launch a profitable campaign. Cautious! All these stunts are performed by bad affiliates, don’t try this on your campaigns.
25.04.2022
Sit on a gold mine with Affiliate Marketing Golden Rules
Sit on a gold mine with Affiliate Marketing Golden Rules
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Galaksion has been working for 7 years, testing different GEOs, formats, and verticals. We have derived the high-profit formula and are willing to share it with you. That is because your success is our success.
14.04.2022
The utility software vertical in Tier 1: what do you need to know?
The utility software vertical in Tier 1: what do you need to know?
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Spoiler: it’s one of the hottest verticals in the world. Competition is high but meanwhile, there is always a great number of offers and solvent customers. So the game is worth the candle.
08.04.2022
Find your Tier 1 vertical match
Find your Tier 1 vertical match
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In the previous posts we’ve discussed what Tier 1 traffic looks like today and why you should include it in your campaigns’ strategy. ⚡️Quick sum up: Tier 1 traffic sources bring the most solvent audience to your offers. Yet these users are very demanding of ads so one might want to refresh the existing approach. If you hit the target though, the payouts here will send your income straight to outer space.
31.03.2022
Reasons to launch Tier 1 campaigns
Reasons to launch Tier 1 campaigns
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🥇 Do your campaigns need Tier 1 traffic? For a faster answer, put it another way: do your campaigns need profit? Hell yes! How do I get this profit? 💰 By launching the best paying offers only solvent users are interested in. It can be a challenge but it’s definitely worth your budget and time.
04.03.2022
Tier 1: what is it made of?
Tier 1: what is it made of?
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Tier 1 is, first of all, countries with the highest purchasing power: USA, Australia, Canada, New Zealand and Western Europe. We at Galaksion have done a lot of successful work with Asian GEOs. However, by 2022 the situation started to change gradually. Today most of the traffic requests include Tier 1 countries. Our supply, of course, follows the advertisers’ demand.
21.02.2022
News digest 21.02.2022
News digest 21.02.2022
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INDIA BANS 53 CHINA-LINKED APPS ON NATIONAL SECURITY GROUNDS.Some of the newly prohibited apps, which include Sweet Selfie HD, Beauty Camera, Viva Video Editor, AppLock and Dual Space Lite, are clones or rebrands of many of the over 300 apps affiliated with Beijing that New Delhi has banned since mid-2020 amid escalating geopolitical tension among the two neighboring nations over protracted border dispute.
18.02.2022
New On-Page Feature
New On-Page Feature
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On-Page got even more profitable! A/B test of creatives is available for this format now. Let us remind what it is exactly. With this feature, you can create multiple creatives at once in the same ad campaign. Each of them will have its own image, header and body parameters. After launching you estimate the performance and leave only the most profitable ones running.
14.02.2022
News digest 14.02.2022
News digest 14.02.2022
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ASIAN SHOPPING APPS DOMINATED SHOPPING LANDSCAPE IN 2021. Shein, Shopee and Meesho led the way in the shopping app market in 2021, with all three surpassing Amazon in global downloads for the year. Shopee received the most downloads, at 211 million, 97% of which came from Latin America and Southeast Asia.
11.02.2022
Why do we love affiliate marketing?
Why do we love affiliate marketing?
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For Galaksion, affiliate marketing is all about people. Working with our dear partner advertisers makes us happy every day. So now it's time for holiday gifts! Your promo code is VDAY14. It will add +14% to your next $100 and higher top-up!.
10.02.2022
Love is... making profit together!
Love is... making profit together!
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Yes, that's right. Love and profit do go together in this case. Let us help you find your profitable match! We have a list of the best candidates ready here. Using them in your creatives will result in cosmic conversion rate, trust us!
09.02.2022
We are going to Affiliate World Global
We are going to Affiliate World Global
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Anyone asked for hot content? Galaksion team is flying to Dubai! If not to relax on those beautiful beaches, then why? To take part in the fantastic Affiliate World Global conference! When? 28. February 2022 — 1. March 2022. Two days of exclusive info and top-class networking. Can't wait to meet old friends and obtain new effective partnerships: our network is always open to fresh ideas.
07.02.2022
News digest 07.02.2022
News digest 07.02.2022
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VIETNAMESE TIRED OF ADVERTISEMENTS POPPING UP ONLINE. The British online market research and data analytics firm found that 47% of respondents always skip or want to skip online ads and 43% find the ads “annoying”. Only 25 percent said they are “interesting.” Experts blame ineffective advertising approaches.
04.02.2022
Interstitial on CPA is now available
Interstitial on CPA is now available
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Now you can launch Interstitial campaigns on a CPA and pay for conversions only. Time to get the most out of your offer without worrying about impressions and every unlucky click. Where to drive traffic to when working with Interstitial on a CPA?
31.01.2022
News digest 31.01.2022
News digest 31.01.2022
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EUROPEAN PARLIAMENT APPROVES INITIAL PROPOSAL TO BAN SOME TARGETED ADS. The Digital Services Act, which was first introduced in 2020, will prevent platforms, like Google, Amazon, and the Meta-owned Facebook, from using sensitive information, such as sexual orientation, race, and religion for targeted ads. It will require services to give users the ability to easily opt out of tracking, and pressures platforms to remove illegal content and products online, including hate speech or counterfeit goods.
24.01.2022
News digest 24.01.2022
News digest 24.01.2022
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JD.COM HAS FORMED A STRATEGIC PARTNERSHIP WITH SHOPIFY Two of the world’s largest e-commerce players are joining hands to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. The news is turning heads in China’s cross-border e-commerce community. The first part of the deal will put the JD-Shopify alliance in direct competition with Alibaba.
20.01.2022
10 Traffic Monetization Tips for 2022
10 Traffic Monetization Tips for 2022
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How to hack profit in 2022? In our business, you’ve got to keep up with the new trends all the time. And what about the actual work? Every day, here and there, a new (usually not long-lasting) offer pops up. We have collected everything you need to know about the launch of profitable campaigns in early 2022, in one cosmic guide. Read below!
17.01.2022
News digest 17.01.2022
News digest 17.01.2022
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APPLE’S APP TRACKING TRANSPARENCY FAILS TO STOP THIRD-PARTY TRACKING. A new study reveals that Apple’s claims aren’t quite holding up and new app tracking requests aren’t auto-denied. Every connection exposed a user’s IP address. Data shared with apps included accessibility settings, times users restarted their devices, battery and screen level and other settings. The report suggests is that Apple’s definition of ‘tracking’ appears to be misleading.
10.01.2022
News digest 10.01.2022
News digest 10.01.2022
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KAZAKHSTAN INTERNET SHUTDOWN DEALS BLOW TO GLOBAL BITCOIN MINING OPERATION. Unrest in the central Asian country – the second-largest center for mining of the cryptocurrency – led to an internet blackout. Within the hours of the outage, bitcoin’s computational power sank. Bitcoin fell below $43,000, testing multi-month lows. The capitalization of the digital asset decreased to $816 billion, according to CoinGecko.
03.01.2022
News digest 03.01.2022
News digest 03.01.2022
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DATA LEAK: 1.9 MLN VIETNAM CRYPTO APP USERS AT RISK. Personal data of 1.92 million users of Vietnamese digital currency app Onus has been leaked due to a security breach. The Singapore-based company founded and managed by Vietnamese stated Monday its server had been attacked and personal data of a large number of users could have been leaked. It added user assets were not affected by the attack.
30.12.2021
Happy New Year 2022!
Happy New Year 2022!
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You’ve got a postcard! From who: your favorite network. From where: the profit planet. 2022 is almost here: we can't wait to spend it with you! We cannot call the outgoing year simple for anyone, and should we? The main point is that it was eventful and productive thanks to such professionals as our dearest partners. We at Galaksion believe that nothing but challenges make us stronger, give rise to brilliant ideas, and help us achieve more every year. Do you agree?
28.12.2021
2021 in Galaksion summed up
2021 in Galaksion summed up
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End of December — time to summarize the annual achievements. Your devoted friends and dedicated helpers, aka the Galaksion team, have quite a strong record of achievements in 2021. In case you’ve missed any of the new cosmic features, let’s go through them all!
27.12.2021
News digest 27.12.2021
News digest 27.12.2021
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PLAYER SPENDING IN MOBILE CASINO GAMES INCREASED 16% SINCE 2020.Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower. The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads.
23.12.2021
Big Digital Report 2021
Big Digital Report 2021
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What is a Demand-Side Platform (DSP)? 2021 happened to be quite a year! To sum it up, we went through all the game-changing news. Enjoy the grand digital digest! iOS 14.5 release brought a new stricter personal data usage policy. About 65% of Apple users opted out of behavior tracking. As a result, Apple now collects about 20 times less data than its Google mobile OS competitor.
20.12.2021
News digest 20.12.2021
News digest 20.12.2021
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INDIAN PRIME MINISTER’S TWITTER ACCOUNT HACKED WITH ANNOUNCEMENT INDIA WOULD ADOPT BITCOIN. The attackers managed to publish a tweet on his behalf, which claims that India has recognized bitcoin as a legal means for making payments.
Recall that in mid-March 2021, it became known that the government of India is developing a bill to ban cryptocurrencies in the country.
13.12.2021
News digest 13.12.2021
News digest 13.12.2021
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GLOBAL ADVERTISING COSTS ON E-COMMERCE PLATFORMS WILL DOUBLE BY 2024. Global brand spending on advertising in retailers' media channels will reach $143 billion by 2024. According to experts, the growth rate of advertising on retailers' sites is increasing: in 2019, the dynamics was 24%, in 2021 it increased to 47%.
06.12.2021
News digest 06.12.2021
News digest 06.12.2021
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VIETNAM’S E-COMMERCE TRAFFIC OVERTAKES THAILAND AND MALAYSIA. E-commerce web traffic from Vietnam is double that of Thailand and triple that of Malaysia in Q3 2021, showing high demand for online shopping amid the pandemic. Foreign companies are still dominating Vietnam’s e-commerce market. Singapore’s Shopee accounted for 57% of traffic, followed by Lazada at 16%.
02.12.2021
9 Biggest Challenges for Online Marketing in 2022
9 Biggest Challenges for Online Marketing in 2022
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2020 was hard on all of us. In 2021 we had to deal with its consequences and challenges keep arising. What have we managed to cope with so far and what’s awaiting in 2022?IOS 14 and 15 brought lots of unpleasant surprises. Now Apple users have to agree to device tracking in every app. Personalized ads do not reach more than 60% of the audience anymore. This led to a rapid increase in Facebook Ads and Google Ads costs. Marketers have to pivot their focus from volume to quality, from traffic to conversions.
29.11.2021
News digest 29.11.2021
News digest 29.11.2021
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E-COMMERCE APP INSTALLS GREW 10% THIS YEAR. Global installs of eCommerce apps grew 10% in 2021 compared to 2020, and sessions were up 12% year-on-year spelling good news for developers and retailers this holiday season. The latest eCommerce app report found that installs rose highest in the EMEA region (15%), followed by LATAM (11%) and APAC (9%).
25.11.2021
New Year is coming!
New Year is coming!
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Got any plans for Christmas? We want to bear you a company! There are billions of galaxies in space. People say that Christmas is being celebrated for a whole month in some of these places. That's where we're going!
22.11.2021
News digest 22.11.2021
News digest 22.11.2021
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INDIA EYES PROHIBITING IRRESPONSIBLE CRYPTO ADS. A consensus has been reached by several stakeholders including New Delhi that irresponsible advertisements are misleading youths in the nation and must be stopped. Lawmakers in India have also expressed concerns around potential misuse of using crypto trading vehicle for laundering money and financing terrorism efforts.
19.11.2021
7 reasons for publishers to join Galaksion
7 reasons for publishers to join Galaksion
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PLENTY OF AD FORMATS More specifically — 8 of them: — Popunder — Direct link — Native widget — Mobile push-up — Push / Browser Notification — On-Page Notification — Site button — Interstitial. Our partners are free to pick any format they wish, the one that fits best into their website and is likely to bring maximum profit in their particular case. Galaksion expert managers are there to help make the right choice by providing detailed statistics about each and every format.
15.11.2021
News digest 15.11.2021
News digest 15.11.2021
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INSTAGRAM IS PREPARING ITS OWN SUBSCRIPTION SERVICE. Facebook has added new “Instagram subscriptions” under in-app purchases. These prices range from $1 to $5. There’s no clarity on what Instagram subscriptions would imply. Perhaps it would mean paying creators directly for exclusive content on a month-to-month basis.
09.11.2021
Referral program starts now!
Referral program starts now!
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How to make unlimited profit working with Galaksion? It's very simple: become a referral program member! 10 in 1: increasing campaigns effectiveness! A referral program is a type of affiliate program. Many of you must be familiar with this concept. We at Galaksion offer you profitable cooperation: a reward for each new network partner. Everyone wins!
08.11.2021
 News digest 08.11.2021
News digest 08.11.2021
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THE LARGEST TECHNOLOGICAL PLATFORMS HAVE LOST ALMOST $10 BILLION DUE TO APPLE'S RESTRICTIONS. The ban on advertising tracking will lead to the fact that Snap, Facebook, Twitter and YouTube will not count 12% of total revenue. When speaking about the ratio of losses to revenue, Snap will be in the worst position: they strongly depend on the smartphone audience. If we count in absolute numbers, Facebook will lose more than the rest due to the scale of the business.
05.11.2021
Meet the new format — Interstitial
Meet the new format — Interstitial
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Having it brings one more opportunity for Galaksion partners to turn a profit! Before proceeding to the tests, let's take a closer look at the format: Interstitial is a notification that appears in the center of the screen, sometimes creating a shadow around. You go to the website, and after a few seconds, an advertising image pops up ahead of the main content. By clicking on the creative, a new tab with the offer opens in the browser.
02.11.2021
A/B test your creatives! Now in SSP!
A/B test your creatives! Now in SSP!
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10 in 1: increasing campaigns effectiveness! Multicreatives A/B testing is now available on our Self-Service platform! How does it work? Now you can create multiple creatives at once, all in one advertising campaign, and test them at the same time. Each one has its own parameters: image, icon (for Push-Notifications), header, and body.
01.11.2021
News digest 01.11.2021
News digest 01.11.2021
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FACEBOOK CHANGES ITS NAME TO META. Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better "encompass" what it does, as it broadens its reach beyond social media into areas like virtual reality (VR). The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.
29.10.2021
So profitable it's scary
So profitable it's scary
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Want to know a spell for profit? We are about to reveal one, as the spookiest day is about to arrive. Are you ready for a little Halloween party, dear advertisers? Then follow our lead: there are some profit candies prepared for each of you. FOR GALAKSION NEWCOMERS
25.10.2021
News digest 25.10.2021
News digest 25.10.2021
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US LAWMAKERS ACCUSE AMAZON MANAGEMENT OF POSSIBLY LYING TO CONGRESS. Reuters and Markup reported last week that Amazon uses the data of third-party sellers on its platform to inform and create its private-label products. Also it is claimed that Amazon “ran a systematic campaign of creating knockoffs and manipulating search results to boost its own private brands in India.
20.10.2021
Moderation
Moderation
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You shall not pass... ...if prohibited content is found in your advertising campaign. Galaksion strives to create a great community for advertisers and publishers, where everyone is comfortable working and earning. Therefore, we do everything to avoid inconveniences and unpleasant surprises.
18.10.2021
News digest 18.10.2021
News digest 18.10.2021
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CONSUMER SPENDING IN ECOMMERCE APPS CLIMBS 55%.Retail spend using mobile devices rose 55% during the Q4 2020 holiday season and is expected to remain strong this year. eCommerce app installs climbed 55% on Android and 32% on iOS in 2021 with combined UK installs peaking at 151% during 2020. App installs doubled once again in Q1 2021 signalling sustained growth of the sector. That’s according to AppsFlyer’s latest report.
13.10.2021
bestcombo2021
Geo + Format + Vertical = Profit gain with no pain
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Does anyone want a profitable cocktail recipe? A protein shake will help build muscles, and the Galaksion space mix will increase the profit of your advertising campaigns. Our team has tested thousands of combinations of formats, geos, and verticals and selected the best combos for you. Save and use:
11.10.2021
News digest 11.10.2021
News digest 11.10.2021
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APPLE EARNS MORE FROM GAMES THAN ANYONE WITHOUT HAVING THEIR OWN DEVELOPMENTS. In 2019, Apple received more revenue from video games than Microsoft, Nintendo, Activision and Sony combined. The IT giant in this market is paid not only by developers, but also by gamers who download applications, The Wall Street Journal reports. Thus, the company receives revenue twice from the same games.
07.10.2021
iOS 15: new challenge by Apple
iOS 15: new challenge by Apple
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New restrictions from iOS 15. Time to panic? A new update of the iPhone operating system has recently been released: iOS 15. There are nice additions to the interface and several applications, and no good news for advertisers, unfortunately. What to do? Panic is definitely no help here. Let us rather understand the changes and determine tactics for further work.
04.10.2021
News digest 04.10.2021
News digest 04.10.2021
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SHOPEE IS PREPARING TO LAUNCH ITS PLATFORM IN INDIA. Southeast Asian e-commerce giant Shopee, which recently expanded to several Latin American nations, appears to be preparing to launch in another international market: India.The service, which was seen as a late entrant in Southeast Asia, is already onboarding sellers in India and says on the website that they can start to accept orders from customers. Shopee representatives provided no comments for now.
30.09.2021
See you soon at MAC 2021!
See you soon at MAC 2021!
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It’s the final countdown! Only 5 days left before the MAC 2021 conference in Moscow! Galaksion shuttle is already at the start: the fuel is loaded, the engines are running — the crew is ready to enter the Moscow atmosphere. Can’t wait to meet our partners again and meet new top members of the industry!
29.09.2021
Golden e-commerce: real profit deal
Golden e-commerce: real profit deal
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Congratulations, you’ve found a treasure! We just have no other name for the profit vertical of e-commerce. But first things first: what is e-commerce even about? E-commerce is an online trade of physical goods on marketplaces: aggregator sites like AliExpress, Lazada, JD.com, Shopee, Tokopedia, etc. Each product here is your potential offer.
27.09.2021
News digest 27.09.2021
News digest 27.09.2021
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PLAYER SPENDING IN MOBILE CASINO GAMES INCREASED 16% SINCE 2020.Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower. The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads.
20.09.2021
News digest 20.09.2021
News digest 20.09.2021
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CHINA TELLS ALIBABA AND TENCENT TO OPEN PLATFORMS UP TO EACH OTHER. Alibaba, Tencent and other leaders of the Chinese Internet industry traditionally block links to each other's pages in their messengers. As a result, a closed ecosystem is created. The Ministry of Industry and Information Technologies has proposed a new antitrust standard, according to which companies should not isolate users within their platforms.
13.09.2021
News digest 13.09.2021
News digest 13.09.2021
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VIETNAM CONSIDERS TIGHTENING IMPORT TAX ON E-COMMERCE DELIVERIES Vietnam currently does not apply an import tax on packages with a value of VND1 million ($44) or lower delivered via postal and delivery services. Many buyers take advantage of this policy and split their goods delivered mostly from China into small packages to avoid tax. The Ministry of Finance wants to issue a new decree to limit each organization or individual buyer to be free of import tax on four orders at most each month.
09.09.2021
Asian traffic: why is it so good?
Asian traffic: why is it so good?
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Why is driving traffic to Asia profitable? We in Galaksion like to remind our partners that Asia is a gold mine for affiliates. However, we have not yet had a chance to tell in detail why this geo is so attractive and promising. It's time to sort everything out. Let's go!
07.09.2021
What do you lose with Facebook use?
What do you lose with Facebook use?
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In this article, we will discuss why it is becoming increasingly difficult to make money on Facebook, and what is so good about an alternative in the form of advertising networks. Remember 2015? You create an advertising account on Facebook and just start running ads. Quickly and without enormous efforts, you earn huge profit on white offers like utilities. Good times, huh? What about now?
30.08.2021
   News digest 30.08.2021
News digest 30.08.2021
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INVESTMENTS IN NFT INCREASED BY 165 TIMES OVER THE YEAR. The total volume of NFT sales for the first seven months of this year has already amounted to $2.8 billion. This is 165 times more than the same indicators of the previous year ($17.1 million). NFT is gaining popularity, among other things, against the background of China's tightening policy against miners of traditional cryptocurrencies and their partial withdrawal from the market. Experts predict further growth.
24.08.2021
See You at MAC 2021!
See You at MAC 2021!
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After all this time? Always! Moscow Affiliate Conference is one of our favorite annual events, and it's so close now! Planning, as always, to meet our dear partners and get a portion of positive networking. Find Galaksion managers on October 5-6, in Moscow, at the place called Main Stage.
23.08.2021
   News digest 23.08.2021
News digest 23.08.2021
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ONLYFANS RELEASED AN APPLICATION WITHOUT EROTIC CONTENT TO GET INTO THE APP STORE AND GOOGLE PLAY. Only Fans has launched the OFTV app for iOS and Android without erotic content. It has a lot of regular Only Fans authors presented, but there are no videos and photos for adults only. The service wants to find investors who will help the platform attract a mass audience and get rid of the reputation associated with sexual content.
20.08.2021
What is a Supply-Side Platform (SSP) and how it works
What is a Supply-Side Platform (SSP) and how it works
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The Supply-Side Platform (SSP) is a technological platform that represents the interests of the seller and sells advertising inventory. The mission of the SSP is to sell this advertising inventory at the maximum cost. The SSP is in constant interaction with the Demand-Side Platform (DSP), which transmits the advertisers' bids and requirements to the target audience to the SSP, as a result of which the winner of the RTB auction is determined taking into account the interests of the two parties.
19.08.2021
 Get Ready for Cookieless PPC: Steps to Take Now
Get Ready for Cookieless PPC: Steps to Take Now
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Cookies were invented by a Netscape employee to identify repeat visitors to websites. Currently, this technology is used by all online residents to make surfing the web more comfortable. And in the eyes of advertisers and marketers, this is crucial data that allows them to test campaigns and identify the most relevant audience.
16.08.2021
   News digest 16.08.2021
News digest 16.08.2021
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PIRATE WEBSITES EARNED $1.3 BILLION FROM ADVERTISING. This conclusion was drawn by the Digital Citizens Alliance and White Bullet Solutions, a company specializing in piracy and advertising. The average annual revenue of a top-five site is estimated at $18.3 million, while top-five apps are estimated at $27.6 million. Analysts found ads from famous Fortune 500 brands on pirate sites. Last year they paid pirates approximately $100 million. One in every four advertisements in pirate applications belongs to popular companies.
09.08.2021
   News digest 09.08.2021
News digest 09.08.2021
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HUAWEI CHAIRMAN SAYS THE ‘AIM IS TO SURVIVE’ AS REVENUE SLIDES 29%. The Shenzhen-headquartered company, which was put on the U.S. trade blacklist in 2019, announced Friday that it generated 320.4 billion yuan ($49.6 billion) in revenue in the first half of 2021. It’s a significant fall from the 454 billion yuan that Huawei recorded in the first half of 2020. Huawei said it recorded a 9.8% profit margin, which is its highest since 2019, and added that the overall performance was in line with forecasts.
05.08.2021
  Top Native Advertising Trends 2021
Top Native Advertising Trends 2021
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Some of the affiliate’s main enemies are audience burnout and banner blindness. The Internet user is already fed up with annoying ads and probably got rid of such with Adblock. There’s an effective solution to this problem in our arsenal — native advertising. What does it stand for in 2021?
04.08.2021
  What is a Demand-Side Platform (DSP)?
What is a Demand-Side Platform (DSP)?
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The demand-side platform is a big player in the programmatic advertising (or programmatic ad buying) system. It plays on the side of the advertiser, while the supply-side platform plays on the side of the publisher. In case you have missed our previous article about what programmatic advertising itself is, it means buying ad space using artificial intelligence technologies while minimizing human participation.
02.08.2021
  News digest 02.08.2021
News digest 02.08.2021
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CRACKDOWN ON EDUCATION COMPANIES SPARKS SHARP SELL-OFF FOR CHINESE STOCKS. During the morning trading in Hong Kong on July 26, investors sold shares of companies listed in Shanghai and Shenzhen in the amount of 12.8 billion yuan ($2 billion). The unrest in the market arose after Beijing announced new bans against companies in the field of education. Against the background of the actions of the authorities, the shares of three major Chinese educational platforms fell by 54-98%.
30.07.2021
 What is programmatic advertising?
What is programmatic advertising?
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Programmatic advertising or, as it is also called, programmatic ad buying is the use of software to purchase digital advertising. This method uses machines and algorithms to buy display space. Which means, programmatic advertising is a way to automatically purchase and optimize digital campaigns,rather than buying directly from publishers. Today, programmatic marketing is a fundamental part of most omnichannel marketing strategies.
26.07.2021
 News digest 26.07.2021
News digest 26.07.2021
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The global app market broke its all-time record for spend again. At $34 billion, the Q2 quarterly total was around $7 billion up on the total for Q2 2020 and $2 billion up on Q1 2021. Consumers in eight regional markets now spend more than 4 hours a day using apps. And users in Russia and Turkey have upped their “app hours” by more than 40% since 2019.
22.07.2021
 How does Mobile Push-up format work?
How does Mobile Push-up format work?
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It's no secret that mobile traffic is power. Although the share of desktop traffic in 2020 unexpectedly rose, the mobile one continued to increase volumes. Ignoring such a trend would be silly, so our network has a separate format especially adapted for ad campaigns on mobile devices (including iOS). Today we will talk about Mobile Push-up.
19.07.2021
 News digest 19.07.2021
News digest 19.07.2021
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Flipkart has raised $3.6 billion at a post-money valuation of $37.6 billion in what is widely believed to be the pre-IPO round for the Indian e-commerce conglomerate. The Indian online retailer was valued at $37,6 billion. The new round of funding — by far the largest for any Indian startup — was led by GIC, Canada Pension Plan Investment Board (CPP Investments), SoftBank Vision Fund 2 and Walmart.
16.07.2021
Same profit, new design!
Same profit, new design!
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Maybe old is gold but new is diamond! Galaksion team diligently works on gAdvertiser League content from month to month. Now it is time for a new summer look! Check out the new awesome design now via
12.07.2021
News digest 12.07.2021
News digest 12.07.2021
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ByteDance, the Beijing-based parent company of video sharing app TikTok has started selling TikTok’s AI to other companies. The company has a new division called BytePlus, and according to its website, its client list already includes US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.
09.07.2021
On-Page Notification. How does it work?
On-Page Notification. How does it work?
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Not so long ago, we told you that push is still on top. However, to get the most out of the offer, you need to test other formats too using different settings and targets. An excellent addition to push campaigns will be On-Page Notification.
05.07.2021
 News digest 05.07.2021
News digest 05.07.2021
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PINTEREST IS THE FIRST ONLINE PLATFORM TO BAN WEIGHT-LOSS ADVERTISING. Pinterest has stopped showing weight loss ads since July 1, 2021. The site will not show reviews of weight loss products, images that idealize, or, conversely, shame people's bodies. Advertising of pills and supplements for weight loss and images of bodies ‘before’ and ‘after’ will also disappear.
01.07.2021
 Birthday gifts unpacking!
Birthday gifts unpacking!
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1.6 billion years... That's how old our company would be if we were counting in galactic years! And if you count in the earth ones, Galaksion celebrates 7 years of successful work today! Despite all the difficulties, the past year turned out to be truly cosmic: we grew, introduced new ideas, coped with challenges, rejoiced at the success and the industry return to offline.
28.06.2021
 News digest 28.06.2021
News digest 28.06.2021
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The identity verification procedure will be gradually introduced for advertisers registered in the following countries: Bangladesh, Egypt, Ecuador, Guatemala, Kazakhstan, Kenya, Panama, Peru, the Republic of Belarus, Saudi Arabia, Uruguay and Uruguay.
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