E-COMMERCE APP INSTALLS GREW 10% THIS YEAR. Global installs of eCommerce apps grew 10% in 2021 compared to 2020, and sessions were up 12% year-on-year spelling good news for developers and retailers this holiday season. The latest eCommerce app report found that installs rose highest in the EMEA region (15%), followed by LATAM (11%) and APAC (9%).

Got any plans for Christmas? We want to bear you a company! There are billions of galaxies in space. People say that Christmas is being celebrated for a whole month in some of these places. That's where we're going!

INDIA EYES PROHIBITING IRRESPONSIBLE CRYPTO ADS. A consensus has been reached by several stakeholders including New Delhi that irresponsible advertisements are misleading youths in the nation and must be stopped. Lawmakers in India have also expressed concerns around potential misuse of using crypto trading vehicle for laundering money and financing terrorism efforts.

PLENTY OF AD FORMATS More specifically — 8 of them: — Popunder — Direct link — Native widget — Mobile push-up — Push / Browser Notification — On-Page Notification — Site button — Interstitial. Our partners are free to pick any format they wish, the one that fits best into their website and is likely to bring maximum profit in their particular case. Galaksion expert managers are there to help make the right choice by providing detailed statistics about each and every format.

INSTAGRAM IS PREPARING ITS OWN SUBSCRIPTION SERVICE. Facebook has added new “Instagram subscriptions” under in-app purchases. These prices range from $1 to $5. There’s no clarity on what Instagram subscriptions would imply. Perhaps it would mean paying creators directly for exclusive content on a month-to-month basis.

How to make unlimited profit working with Galaksion? It's very simple: become a referral program member! 10 in 1: increasing campaigns effectiveness! A referral program is a type of affiliate program. Many of you must be familiar with this concept. We at Galaksion offer you profitable cooperation: a reward for each new network partner. Everyone wins!

THE LARGEST TECHNOLOGICAL PLATFORMS HAVE LOST ALMOST $10 BILLION DUE TO APPLE'S RESTRICTIONS. The ban on advertising tracking will lead to the fact that Snap, Facebook, Twitter and YouTube will not count 12% of total revenue. When speaking about the ratio of losses to revenue, Snap will be in the worst position: they strongly depend on the smartphone audience. If we count in absolute numbers, Facebook will lose more than the rest due to the scale of the business.

Having it brings one more opportunity for Galaksion partners to turn a profit! Before proceeding to the tests, let's take a closer look at the format: Interstitial is a notification that appears in the center of the screen, sometimes creating a shadow around. You go to the website, and after a few seconds, an advertising image pops up ahead of the main content. By clicking on the creative, a new tab with the offer opens in the browser.

10 in 1: increasing campaigns effectiveness! Multicreatives A/B testing is now available on our Self-Service platform! How does it work? Now you can create multiple creatives at once, all in one advertising campaign, and test them at the same time. Each one has its own parameters: image, icon (for Push-Notifications), header, and body.

FACEBOOK CHANGES ITS NAME TO META. Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better "encompass" what it does, as it broadens its reach beyond social media into areas like virtual reality (VR). The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.

Want to know a spell for profit? We are about to reveal one, as the spookiest day is about to arrive. Are you ready for a little Halloween party, dear advertisers? Then follow our lead: there are some profit candies prepared for each of you. FOR GALAKSION NEWCOMERS

US LAWMAKERS ACCUSE AMAZON MANAGEMENT OF POSSIBLY LYING TO CONGRESS. Reuters and Markup reported last week that Amazon uses the data of third-party sellers on its platform to inform and create its private-label products. Also it is claimed that Amazon “ran a systematic campaign of creating knockoffs and manipulating search results to boost its own private brands in India.

You shall not pass... ...if prohibited content is found in your advertising campaign. Galaksion strives to create a great community for advertisers and publishers, where everyone is comfortable working and earning. Therefore, we do everything to avoid inconveniences and unpleasant surprises.

CONSUMER SPENDING IN ECOMMERCE APPS CLIMBS 55%.Retail spend using mobile devices rose 55% during the Q4 2020 holiday season and is expected to remain strong this year. eCommerce app installs climbed 55% on Android and 32% on iOS in 2021 with combined UK installs peaking at 151% during 2020. App installs doubled once again in Q1 2021 signalling sustained growth of the sector. That’s according to AppsFlyer’s latest report.

Does anyone want a profitable cocktail recipe? A protein shake will help build muscles, and the Galaksion space mix will increase the profit of your advertising campaigns. Our team has tested thousands of combinations of formats, geos, and verticals and selected the best combos for you. Save and use:

APPLE EARNS MORE FROM GAMES THAN ANYONE WITHOUT HAVING THEIR OWN DEVELOPMENTS. In 2019, Apple received more revenue from video games than Microsoft, Nintendo, Activision and Sony combined. The IT giant in this market is paid not only by developers, but also by gamers who download applications, The Wall Street Journal reports. Thus, the company receives revenue twice from the same games.

New restrictions from iOS 15. Time to panic? A new update of the iPhone operating system has recently been released: iOS 15. There are nice additions to the interface and several applications, and no good news for advertisers, unfortunately. What to do? Panic is definitely no help here. Let us rather understand the changes and determine tactics for further work.

SHOPEE IS PREPARING TO LAUNCH ITS PLATFORM IN INDIA. Southeast Asian e-commerce giant Shopee, which recently expanded to several Latin American nations, appears to be preparing to launch in another international market: India.The service, which was seen as a late entrant in Southeast Asia, is already onboarding sellers in India and says on the website that they can start to accept orders from customers. Shopee representatives provided no comments for now.

It’s the final countdown! Only 5 days left before the MAC 2021 conference in Moscow! Galaksion shuttle is already at the start: the fuel is loaded, the engines are running — the crew is ready to enter the Moscow atmosphere. Can’t wait to meet our partners again and meet new top members of the industry!

Congratulations, you’ve found a treasure! We just have no other name for the profit vertical of e-commerce. But first things first: what is e-commerce even about? E-commerce is an online trade of physical goods on marketplaces: aggregator sites like AliExpress, Lazada, JD.com, Shopee, Tokopedia, etc. Each product here is your potential offer.

PLAYER SPENDING IN MOBILE CASINO GAMES INCREASED 16% SINCE 2020.Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower. The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads.

CHINA TELLS ALIBABA AND TENCENT TO OPEN PLATFORMS UP TO EACH OTHER. Alibaba, Tencent and other leaders of the Chinese Internet industry traditionally block links to each other's pages in their messengers. As a result, a closed ecosystem is created. The Ministry of Industry and Information Technologies has proposed a new antitrust standard, according to which companies should not isolate users within their platforms.

VIETNAM CONSIDERS TIGHTENING IMPORT TAX ON E-COMMERCE DELIVERIES Vietnam currently does not apply an import tax on packages with a value of VND1 million ($44) or lower delivered via postal and delivery services. Many buyers take advantage of this policy and split their goods delivered mostly from China into small packages to avoid tax. The Ministry of Finance wants to issue a new decree to limit each organization or individual buyer to be free of import tax on four orders at most each month.

Why is driving traffic to Asia profitable? We in Galaksion like to remind our partners that Asia is a gold mine for affiliates. However, we have not yet had a chance to tell in detail why this geo is so attractive and promising. It's time to sort everything out. Let's go!

In this article, we will discuss why it is becoming increasingly difficult to make money on Facebook, and what is so good about an alternative in the form of advertising networks. Remember 2015? You create an advertising account on Facebook and just start running ads. Quickly and without enormous efforts, you earn huge profit on white offers like utilities. Good times, huh? What about now?

INVESTMENTS IN NFT INCREASED BY 165 TIMES OVER THE YEAR. The total volume of NFT sales for the first seven months of this year has already amounted to $2.8 billion. This is 165 times more than the same indicators of the previous year ($17.1 million). NFT is gaining popularity, among other things, against the background of China's tightening policy against miners of traditional cryptocurrencies and their partial withdrawal from the market. Experts predict further growth.

After all this time? Always! Moscow Affiliate Conference is one of our favorite annual events, and it's so close now! Planning, as always, to meet our dear partners and get a portion of positive networking. Find Galaksion managers on October 5-6, in Moscow, at the place called Main Stage.

ONLYFANS RELEASED AN APPLICATION WITHOUT EROTIC CONTENT TO GET INTO THE APP STORE AND GOOGLE PLAY. Only Fans has launched the OFTV app for iOS and Android without erotic content. It has a lot of regular Only Fans authors presented, but there are no videos and photos for adults only. The service wants to find investors who will help the platform attract a mass audience and get rid of the reputation associated with sexual content.

The Supply-Side Platform (SSP) is a technological platform that represents the interests of the seller and sells advertising inventory. The mission of the SSP is to sell this advertising inventory at the maximum cost. The SSP is in constant interaction with the Demand-Side Platform (DSP), which transmits the advertisers' bids and requirements to the target audience to the SSP, as a result of which the winner of the RTB auction is determined taking into account the interests of the two parties.

Cookies were invented by a Netscape employee to identify repeat visitors to websites. Currently, this technology is used by all online residents to make surfing the web more comfortable. And in the eyes of advertisers and marketers, this is crucial data that allows them to test campaigns and identify the most relevant audience.

PIRATE WEBSITES EARNED $1.3 BILLION FROM ADVERTISING. This conclusion was drawn by the Digital Citizens Alliance and White Bullet Solutions, a company specializing in piracy and advertising. The average annual revenue of a top-five site is estimated at $18.3 million, while top-five apps are estimated at $27.6 million. Analysts found ads from famous Fortune 500 brands on pirate sites. Last year they paid pirates approximately $100 million. One in every four advertisements in pirate applications belongs to popular companies.

HUAWEI CHAIRMAN SAYS THE ‘AIM IS TO SURVIVE’ AS REVENUE SLIDES 29%. The Shenzhen-headquartered company, which was put on the U.S. trade blacklist in 2019, announced Friday that it generated 320.4 billion yuan ($49.6 billion) in revenue in the first half of 2021. It’s a significant fall from the 454 billion yuan that Huawei recorded in the first half of 2020. Huawei said it recorded a 9.8% profit margin, which is its highest since 2019, and added that the overall performance was in line with forecasts.

Some of the affiliate’s main enemies are audience burnout and banner blindness. The Internet user is already fed up with annoying ads and probably got rid of such with Adblock. There’s an effective solution to this problem in our arsenal — native advertising. What does it stand for in 2021?

The demand-side platform is a big player in the programmatic advertising (or programmatic ad buying) system. It plays on the side of the advertiser, while the supply-side platform plays on the side of the publisher. In case you have missed our previous article about what programmatic advertising itself is, it means buying ad space using artificial intelligence technologies while minimizing human participation.

CRACKDOWN ON EDUCATION COMPANIES SPARKS SHARP SELL-OFF FOR CHINESE STOCKS. During the morning trading in Hong Kong on July 26, investors sold shares of companies listed in Shanghai and Shenzhen in the amount of 12.8 billion yuan ($2 billion). The unrest in the market arose after Beijing announced new bans against companies in the field of education. Against the background of the actions of the authorities, the shares of three major Chinese educational platforms fell by 54-98%.

Programmatic advertising or, as it is also called, programmatic ad buying is the use of software to purchase digital advertising. This method uses machines and algorithms to buy display space. Which means, programmatic advertising is a way to automatically purchase and optimize digital campaigns,rather than buying directly from publishers. Today, programmatic marketing is a fundamental part of most omnichannel marketing strategies.

The global app market broke its all-time record for spend again. At $34 billion, the Q2 quarterly total was around $7 billion up on the total for Q2 2020 and $2 billion up on Q1 2021. Consumers in eight regional markets now spend more than 4 hours a day using apps. And users in Russia and Turkey have upped their “app hours” by more than 40% since 2019.

It's no secret that mobile traffic is power. Although the share of desktop traffic in 2020 unexpectedly rose, the mobile one continued to increase volumes. Ignoring such a trend would be silly, so our network has a separate format especially adapted for ad campaigns on mobile devices (including iOS). Today we will talk about Mobile Push-up.

Flipkart has raised $3.6 billion at a post-money valuation of $37.6 billion in what is widely believed to be the pre-IPO round for the Indian e-commerce conglomerate. The Indian online retailer was valued at $37,6 billion. The new round of funding — by far the largest for any Indian startup — was led by GIC, Canada Pension Plan Investment Board (CPP Investments), SoftBank Vision Fund 2 and Walmart.

Maybe old is gold but new is diamond! Galaksion team diligently works on gAdvertiser League content from month to month. Now it is time for a new summer look! Check out the new awesome design now via

ByteDance, the Beijing-based parent company of video sharing app TikTok has started selling TikTok’s AI to other companies. The company has a new division called BytePlus, and according to its website, its client list already includes US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.

Not so long ago, we told you that push is still on top. However, to get the most out of the offer, you need to test other formats too using different settings and targets. An excellent addition to push campaigns will be On-Page Notification.

PINTEREST IS THE FIRST ONLINE PLATFORM TO BAN WEIGHT-LOSS ADVERTISING. Pinterest has stopped showing weight loss ads since July 1, 2021. The site will not show reviews of weight loss products, images that idealize, or, conversely, shame people's bodies. Advertising of pills and supplements for weight loss and images of bodies ‘before’ and ‘after’ will also disappear.

1.6 billion years... That's how old our company would be if we were counting in galactic years! And if you count in the earth ones, Galaksion celebrates 7 years of successful work today! Despite all the difficulties, the past year turned out to be truly cosmic: we grew, introduced new ideas, coped with challenges, rejoiced at the success and the industry return to offline.

The identity verification procedure will be gradually introduced for advertisers registered in the following countries: Bangladesh, Egypt, Ecuador, Guatemala, Kazakhstan, Kenya, Panama, Peru, the Republic of Belarus, Saudi Arabia, Uruguay and Uruguay.