CPA, or Cost per Action, is an affiliate pricing model where advertisers pay for specific conversions completed by the users. As an advertisers’ favorite, a CPA campaign is a go-to option for optimized budgets, targeting experiments, and offers that require easy actions from website visitors. Instead of striving to meet the desired criteria in engagements by CPC and CPM traffic optimization, Galaksion provides advertisers with an actual opportunity to pay only for conversions with our CPA pricing model. Read the article in full to know all the tips and tricks of working with a CPA campaign on our platform.
When to choose the CPA pricing model?
Regardless of how sweet a CPA campaign sounds in theory, a real pro will make it truly succeed. The cost-per-action pricing model is perfect for simple, fast, and free/cheap conversions such as installs, registrations, sign-ups, leads, and sales. When it comes to verticals, CPA is a great match for Utilities, VPN, Adblocker, E-commerce, Survey, iGaming, and Sweepstakes. You can test big slices and try different OS/GEOs/Formats. If you are result- and performance-oriented, CPA is your way 100%.
CPA Green Flags
The perks of working with a CPA campaign are some of the best in the game.
- Paying only for conversions once the testing is over. Clicks and impressions will not affect your budget if you choose the CPA pricing model on Galaksion.
- Traffic that actually converts. Your campaign tests will be conducted on the best possible slices specifically picked for your vertical.
- Automatic elimination of poor-performing sources. Manual blocking won’t be necessary if a traffic source is a bad match for your campaign and brings zero conversions. And vice versa: you will get more relevant traffic if a particular zone succeeds.
- Budget under protection. Poor conversions = decreased spending. Your wallet is safe from risks.
CPA Red Flags
Sometimes, a CPA campaign can be tricky. Study our list below, avoid possible setbacks, and maximize your earnings.
- Performance-based traffic stability. Your steadiness will rely on how well your campaign is received. If your CPA test is unsuccessful and the eCPM is below average, your campaign will begin to lose traffic. Rest assured, you can always rely on our Traffic Estimator feature, rates recommendations, and the support of your personal manager to ensure your campaign does well.
- Careful vertical picks. Unfortunately, certain verticals can bring lower profit to a CPA campaign. If your conversion flow is slow or complicated, you will get significantly less traffic waiting for those sweet conversions (except for E-Commerce). Luckily, you have plenty of options: anything that converts quickly and easily is good to go.
- Unpredictable when competitive. When competing for traffic, a CPA campaign will be in a losing position compared to CPM campaigns with higher rates. Your best strategy is to change your pricing model to a more advantageous one and get more relevant traffic.
- Some situations call for repeated testing. Feeling like decreasing or increasing your rates a lot? You may have to run more tests to ensure all profitable slices are included. No worries, our Custom Rates feature will equip you with rate recommendations for good results.
Although fluctuating traffic volumes are common in CPA campaigns, your budget will be safe and sound. Moreover, you can switch your pricing model to either CPM or CPC, and our Traffic Estimator will help you choose the fitting targeting bundle.
5 steps to successful CPA optimization
A riskless campaign is one thing; a profitable campaign is another. We have 5 working tips for supercharged ROI with your favorite pricing model.
1️⃣ Choose your test budget depending on your target
The minimum Pops test budget is $20. Want a WW campaign or a knowingly costly target, e.g., iOS US? Increase your test budget to $50–100 for better results.
2️⃣ Avoid testing all your GEOs within one ad campaign
Your tests will be more successful if high- and low-payout GEOs are separated.
3️⃣ Be mindful of timing when testing
For example, rates have to be higher when sales are taking place and there is a lot of competition for traffic. You must also keep time zones in mind: refrain from launching your tests when your target GEO is deep asleep.
4️⃣ Broaden your targeting
The less restrictions in the OS, the better! Make your targeting settings as wide as possible if you have the chance. If your strategy requires thinner settings, we’ve got you covered with 245+ GEOs, 10+ verticals, 6 ad formats, and various targeting options to focus on.
5️⃣ Launch your CPA campaign on Galaksion
You heard it right: our ad network gives you a real chance to pay ONLY for conversions. Galaksion is home to 245+ GEOs, 10 verticals, and 6 ad formats operating exclusively on direct traffic. Your campaigns will be backed up by engaged users ready to convert, 24/7 support of a personal manager, and platform-exclusive features for maximum optimization.
Pick the most fitting pricing model and make profit history with Galaksion. You can study our CPM guide and look forward to the CPC manual coming soon!
Launch your campaign now, if you’re our experienced partner! Register and start your journey with Galaksion on the best terms, if you’re a newbie.