Super Bowl: profit guide to this week’s top event

“Super Bowl ads. Best advertising of the year”, billionaire Jerry Seinfeld.

This Sunday, North America will be focused on the 59th Super Bowl game. As the “biggest annual sporting event in the States,” the NFL championship means more than your average American football match. High stakes, ever higher bets, all-star celebrities performing, US government officials attending, and more than 119 million viewers as expected on Forbes. What does traffic this good mean for you as an advertiser?

North America’s finest cash cow in 2025. And we will assist you to make the most of it!

This article is your ultimate know-how on building the perfect Super Bowl LIX ad campaign. We’ve gathered all the necessary data and facts destined to bring you the engagement rates of your dreams. Read in full for the best tips on GEOs, Verticals, and secret tricks specifically catered to Galaksion’s partners.

Why is the 2025 Super Bowl extra special?

It’s the ideal blend of sports, pop culture, legacy, and high revenue. 

• The Kansas City Chiefs can make NFL history. If the Chiefs win against the Philadelphia Eagles, they will be the first-ever team to claim three consecutive Super Bowl titles. 
• President Donald Trump will be in attendance. He will be the first sitting US president to do so.
• Kendrick Lamar at the Halftime show. Following his award sweep last week, a 22-time Grammy winner will continue the triumphant February with a special performance.

Add the expected 22% increase in overall consumer spending, the 400% jersey sales spike due to the “Taylor Swift effect,” and $1.4 billion in legal bets. E-commerce, betting, celebrity branding, and fans’ passion are uniting to make you profit. 

Ads are the Super Bowl’s best friend

Great news for you: people are obsessed with Super Bowl advertisements. Ads are as essential as the halftime show and the game itself.

“The Super Bowl is the unmatched opportunity to captivate a mass audience and drive engagement behavior,” said Kevin Krim, an expert at measuring ad effectiveness. According to the Business Wire, the top two Super Bowl advertisements saw a 2000% boost in online engagements in 2024. The full list also includes the Chinese e-commerce app Temu which became the top downloaded application in the US thanks to their smart promotions. 

Your opportunities are endless. With Galaksion, you will rule the digital world of Super Bowl marketing. We’ve got just the right direct traffic and recommendations! 

Your perfect Super Bowl ad campaign on Galaksion

It’s time you put all this mighty marketing power to use. Of course, we will equip you with the best tips for your Super Bowl ad campaign.

Things to keep in mind: 

• Experiments. You can try out different platforms, formats, and verticals, including some of our last year’s favorites — utilities. 
• Creatives. The Super Bowl is one of the most talked about events of the year. Your creatives can capture the attention of Sports enthusiasts, Pop culture fans, and more! Capitalize on Galaksion’s option to test 10 creatives in one ad campaign.
• Top GEOs. The Super Bowl is an excellent chance to target North American GEOs. Focus on US, CA, MX, GB.
• Be mindful of time zones. The Chiefs-Eagles game starts at 6:30 p.m. ET on February 9th. Check the time difference and target your audience at the right moment.

With all our stats in mind, we prepared the perfect campaign bundle for your settings on our platform. 

Mobile

• GEO: US
• Verticals: VPN, Ad blocker

Desktop

• GEO: US
• Verticals: Utilities, Ad blocker, Antivirus

As an advertising network, Galaksion is home to 245+ GEOs, 10+ verticals, and 6 ad formats. We’ve got you covered. Launch your campaign now, if you’re our experienced partner! Register and enjoy the perks of Galaksion’s features, if you’re a newbie.

Even more Weekend events

Want to expand your reach beyond the Super Bowl? Here are more options with this week’s top Football, Hockey, and Basketball matches. 

1️⃣ The Sports Batch

Verticals: Betting, VPN, Utilities, Adblocker, Sweepstakes, Survey, Streaming, Entertainment

Formats: Clicker, Push-Up, InterstitiaI

🏀 BASKETBALL

NBA

February 8, 2025

Brooklyn Nets vs Miami Heat

February 9, 2025

Chicago Bulls vs Golden State Warriors

GEOs: WW

🏒 ICE HOCKEY

NHL

February 8, 2025

New York Rangers vs Pittsburgh Penguins

February 9, 2025

Los Angeles Kings vs Anaheim Ducks

GEOs: US, CA, FI, CZ, SE, RU, DE, CH, BY, KZ, NG

💪 MMA

February 8, 2025

UFC 312

Du Plessis vs Strickland

GEOs: WW

🏏 CRICKET

ODI Series

February 9, 2025

India vs England

GEOs: EG, GB, IN, NG, AE, ES, ZA, NP, CA, IT, DE, DZ, BD, MX, PK, GH, PL, FR, BR, SA, PT, KE, JM, MA, MY, IE, ID, SE, SG, ET

⚽ FOOTBALL

Bundesliga (DE)

February 8, 2025

Borussia Dortmund vs VfB Stuttgart

VfL Wolfsburg vs Bayer 04 Leverkusen

February 9, 2025

RB Leipzig vs FC St. Pauli

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

Ligue 1 (FR)

February 8, 2025

Lille vs Le Havre

February 9, 2025

Paris Saint-Germain vs AS Monaco

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

Serie A (IT)

February 9, 2025

Como vs Juventus 

Empoli vs Milan

Inter vs Fiorentina

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

Eredivisie (NL)

February 8, 2025

PSV Eindhoven vs Willem II Tilburg

Feyenoord vs Sparta Rotterdam

February 9, 2025

AZ Alkmaar vs PEC Zwolle

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

LaLiga (ES)

February 8, 2025

Real Madrid vs Atlético Madrid

February 9, 2025

Sevilla vs Barcelona

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

Liga Portugal Betclic (PT)

February 8, 2025

FC Porto vs Sporting

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

🏁 RACING

Formula E

February 9, 2025

World Championship

GEOs: QA, SA, AE, KW

🏈 RUGBY

Six Nations

February 8, 2025

Italy vs Wales

England vs France

February 9, 2025

Scotland vs Ireland

GEOs: ES, GB, EG, NG, AE, IT, ZA, KE, NP, PL, GH, UA, DE, PT, SG, JM, FR, TN, SA, IN, ID, MA, QA, MY, BD, HR, IE, JP, PK, BR

2️⃣ Online Shopping

Vertical: E-Commerce

Formats: Clicker, Push-Up, InterstitiaI

🛒 SALES

Shopee

February 2–9, 2025

2.2 Sale

GEOs: ID, VN, MY, TH, PH, SG, TW, BR