All About Promoting Utilities: Facts, ROI hacks & $5000 prize

Excited to learn how to market the hottest vertical? 

Utilities are full of opportunities to monetize. With the diversity of categories, offers, and targeting options, you are about to strike it rich! Start earning money and create a safe & open digital world for every customer you reach. Galaksion will help you master the niche and all related services with this article!

Read in full for the ultimate ad campaign tips and a chance to win $5000!

Why Are Utilities a Gold Mine?

In 2024, the utility market keeps growing as our lives get more connected to the Internet. With the right approach, it will become your ticket to profit.

Check out some facts and projections about the vertical:

• > 5 billion potential clients spending 6+ hours on the Web.
• 2+ mln apps on Google Play, 2+ mln apps on the App Store, and 250,000+ Chrome Extensions.
• 1.6 bln users of VPNs and 0.9 bln ad blocker downloads!
• 1 in 3 non-users are thinking about getting an antivirus.
• 17% growth in revenue per year for VPNs.
• A nearly 50% increase in people online by 2029!

With this information, you have unlimited potential at your hands. Take over the up and coming users!

To convince you even further, here are the numbers of impressions you can get with us in two weeks:

VPN — > 59 mln

Proxy browsers & utilities for file sharing — > 65 mln

Cleaner/Antivirus — > 3.8 mln

Get ready to achieve this with Galaksion’s premium direct traffic! But first: let’s take a deep dive into the vertical.

Basic Info for Your Head Start

Utilities are a necessity for a better internet experience. People need protection against viruses, data leakages, browsing limitations, and ad fatigue. It’s your chance to help and earn with a huge spectrum of offers!

Your options:

• VPN
• Ad blockers
• Cleaners
• Antiviruses
• File managers
• Tools for compression
• Archivers
• AND MUCH MORE!

Utilities are a diverse umbrella, including apps, extensions, and software. So you can profit with:

• IOS
• Android
• Desktop

You already love utilities as a user. It’s time these tools make you money!

VPN

With a VPN, the user can change their IP address using an encrypted channel. 

VPN runs traffic through a remote server and ensures privacy protection. Thanks to this process, the service is often used to pass geographical restrictions and avoid malicious tracking.

Some facts:

• 31% of people online have a VPN! 
• This percentage includes 72% of Desktop users, 52% of iOS enthusiasts, and more than a third of Android fans. 
• India, China, and Indonesia are the top 3 countries in market revenue.
• People all over the world will boost VPNs to a $152 billion market size by 2030.

A contextual creative will ensure your conversions. Capture the website visitors’ attention by advertising a solution for:

• Security
• Streaming restrictions
• Privacy
• Content access
• Traveling
• Gaming
• Work

Offer variations:

• Free VPN (47% of customers)
• Paid VPN (26%)
• Corporate VPN (24%)

This is a relevant market with paying customers and various types of services to promote! 

Antivirus

Antiviruses detect and, if possible by the app variation, remove malware from devices. Based on research by Forbes, antivirus software developers are diversifying their offers by following current trends such as crypto wallet protection. The demand for multi-layered security requires effective products!

Some facts: 

• 65+ year old Americans are twice more likely to pay for antivirus compared to Millennials and Gen Z.
• Nearly half of PC users employ third-party antivirus software.
• Identity theft protection and VPN were listed as the top 2 most appealing features of current antiviruses.

With $26 billion lost to cybercrime DAILY, antiviruses are essential.

Grab your tips for creatives:

• Protection against hacker attacks
• Security when using public Wi-Fi
• Email and social media data leak prevention
• Cloud storage safety
• Virus & malware immunity
• Risk-free financial transactions

Antiviruses are relevant for both personal usage and businesses. As we depend on the Web more and more, the threat of cybercrimes is only growing. Be a knight in shining armor and protect your customers!

Extensions

“Extension” is a blanket term for a variety of software. Extensions enhance the functionality of browsers, allow customization of the user’s experience online, and help to avoid distractions when working. 

Some facts:

• The largest categories of extensions on Google Chrome are 1) Productivity (55%), 2) Life Style (33%), and 3) “Make Chrome Yours” (11%).
• Adobe Acrobat, AdBlock, Grammarly, and Google Translate are the most popular Chrome extensions with over 40 million downloads each.
• There are more than 35,000 workflow extensions available for Chrome.
• Game publishers upload more extensions than other authors. A certain video game company has 286 extensions available!

Look at this list of possible extensions you could earn with:

• Ad blocking
• Task management
• Password management
• Screen capture
• Data protection
• Cash back
• Productivity extensions
• and more!

Study the market and find a perfect fit for your campaign!

Ad Blockers

You can earn by advertising your enemy! Ad blockers have become more advanced and experienced a huge rise in numbers since we started working from home during the COVID-19 pandemic. Consumers prefer the “ad filter” technology and welcome ads relevant to them! This allows businesses to form an equally beneficial relationship with their clients.

Some facts:

• > 31% of people online use ad blocking.
• Indonesia, Vietnam, and China have the highest usage rate for ad blockers.
• The annual growth for ad blockers is > 37%.
• Male millennials are more likely to adopt ad blocking.

Here are the issues ad blocking helps with:

• Ad annoyance
• Ads as a distraction
• Irrelevant ads
• Security concerns
• Inappropriate content
• Data collection
• Browser and device slowdowns

Boost your conversions by offering a solution!

Cleaners

Cleaners help the user maintain their device storage tidy and neat. This upgrades the performance and reduces the load on the battery. Apple believes that their devices are self-cleaning, and although there are third-party apps available for purchase, it is evident that Cleaners are mostly associated with Android.

Some facts:

• As of September 2024, a cleaner app was the 2nd top grossing utility app, surpassed only by a VPN.
• The market for mobile cleaners is projected to reach $14 billion by 2031.
• Cleaners are experiencing a 7.5% growth per year.

Cleaners get rid of:

• Junk files
• Duplicates
• Old screenshots
• App cache
• Unused apps

Pick your offer and aid the users in managing their storage!

Utilities Pitfalls

Now that you’ve learned more about popular sub-verticals of utilities, there are certain nuances you should know before you start working with them. Our resources show that:

• The demand for VPN varies across the world. VPNs are illegal in Belarus, Iraq, and Turkmenistan. For a better result, be careful with the place you choose for VPN marketing!
• Chrome Extensions are often subjected to malware and policy violations. As of June 2024, there were 280 installs of dangerous offers! To skip them, search for a well-rated product that has been available for over a year and has stood the test of time on the platform.
• People are questioning the need for third-party antiviruses. Try making your ad campaign more appealing by offering a multifaceted protection tool actually relevant for modern-day threats.

Be smart about your ad campaigns, and the money will flow!

Seize $5000 with Galaksion × Mobidea!

Start making money with Utilities as a winner of $5000!

JOIN THE FOLLOW-ALONG CONTEST BY GALAKSION & MOBIDEA!

From September 24th to October 30th, share your successful story of working with the finest utility offers on Mobidea and premium direct traffic from Galaksion. This can get you $5000 on top of your ROI!

How to participate:

1️⃣ Dear newcomers, join Galaksion with a special promo code for 15%: UTILITIES15

Dear existing partners, confirm your participation with a message to your manager on Galaksion Self-Service Platform. Text your codeword — UTILITIES5000 

2️⃣ Pick pumped utility offers on Mobidea (VPNs, Antivirus, Cleaners, and much more).

3️⃣ Launch your campaigns using Galaksion’s high-quality traffic on the best terms. 

4️⃣ Write a detailed follow-along! 

5️⃣ Send your creative case study using the following email: onlinemarketing@mobidea.com with the subject line "Mobidea Galaksion Follow Along".

❗ To become a participant, make sure you use only Mobidea’s utility offers and spend at least $100 for your Follow Along campaign! ❗

More details in Mobidea Academy!

Recommendations

Of course, we will equip you with the best tips and tricks on Platforms, GEOs, and Rates. Build your strategy using the guide down below and profit with utilities like a pro!

VPN

iOS

• Ad format: Pops, Pushup, Pushnot, Interstitial
• GEOs: GB, CA, BR, TW, PL, US, TR, MX, JP, IN, ID, VN, MA, SA, ES, AU, ES, KR, KW, BR, AE, CH, IT, OM
• Rates: $0.15–2.5

Android

• Ad format: Pops, Pushup, Interstitial
• GEOs: US
• Rates: $1.5

Desktop

• Ad format: Pops
• GEOs: DE, CA, US, ES
• Rates: $0.5–1

Antivirus/Cleaner

Android

• Ad format: Pops, Pushup, Pushnot, Interstitial
• GEOs: BR, PE, MX, AR, CO, IN, BO, MX, GB, FR, US, ES
• Rates: $0.15–1.5

Desktop

• Ad format: Pops
• GEOs: GB, US, CA
• Rates: $0.7

Proxy Browser & File Sharing Software

Desktop

• Ad format: Pops, Interstitial
• GEOs: IN, ID, BR, US, CN, PK, PH, TR, FR, VN, EG, TH, PE, CO, SA, ZA, DE, JP, MX, IT, NG, GB, AU
• Rates: $0.15–4

Android

• Ad format: Pops, Pushup, Interstitial
• GEOs: MA, SA, TW, NG, ZA, BR, TR, MX, SA, ES, NG
• Rates: $0.15–0.4

Trading Simulator

Mobile

• Ad format: Pops
• GEOs: IN, ID, TR, ZA, AE, VN
• Rates: $0.05

These hacks will get you banger ROI on our platform. Experiment with 6 ad formats, 245+ GEOs, and test up to 10 creatives in one ad campaign! We will have your back with the Traffic Estimator feature and 24/7 support of your personal manager.

Be sure to launch your campaign using Galaksion’s direct traffic and participate in the $5000 giveaway! Meet your new favorite vertical with Utilities.