News digest 30.08.2021

INVESTMENTS IN NFT INCREASED BY 165 TIMES OVER THE YEAR

Source

The total volume of NFT sales for the first seven months of this year has already amounted to $2.8 billion. This is 165 times more than the same indicators of the previous year ($17.1 million).
NFT is gaining popularity, among other things, against the background of China's tightening policy against miners of traditional cryptocurrencies and their partial withdrawal from the market. Experts predict further growth.

INDIA LAUNCHES NEW NATIONAL DIGITAL PAYMENT: E-RUPI

Source

The digital payment in this case actually comes in the form of a prepaid e-voucher from UPI. After a simple verification of a mobile number and identity, the voucher will be issued in the form of a QR code or SMS. Those with the QR code and the SMS will then be able to use these e-vouchers to redeem goods that the payment was intended for.
e-RUPI is neither a cryptocurrency nor a central bank digital currency (CBDC).

TOP MOBILE AD NETWORKS FOCUS ON IOS GAMES

Source

The mobile gaming market has become a critical component of mobile advertising companies.
Between 2018 and 2021, advertising networks including Chartboost, Unity, Adcolony, ironSource, and Vungle, focused at least 90% of their share of voice (SOV) on iOS titles. That’s according to research from SensorTower.

TIKTOK HAS STARTED TO MASSIVELY REMOVE CONTENT ABOUT CRYPTOCURRENCY

Source

Tik Tok has started censoring videos in which bloggers teach investing in cryptocurrency. Bloggers, in turn, are considering other platforms for promoting content.
The authors of the videos believe that this behavior of the social network is associated with the boom of cryptocurrency fraud, and is an attempt to stop it. There was no explanation from Tik Tok.

MOBILE USERS SPENDING 49% MORE TIME IN RETAIL APPS

Source

The cost of installation averaged $2.13 on Android and $3.85 on iOS, and the CR of campaigns with app ads was higher on Android (16.5%) than on iOS (11.3%).
Since January 2020, users began to spend 49% more time in shopping apps, and by April 2021, the total figure reached 18 million hours per week.

APPLE GIVES UP THE MONOPOLY ON PAYMENTS IN APPS FROM THE APP STORE

Source

Apple will allow developers to specify alternative payment methods within applications, bypassing its ecosystem, while the applications will remain in the App Store. This is part of the upcoming settlement of a class action lawsuit against the company’s monopoly and 30% commission, which was filed in 2019. This lawsuit, in turn, was the result of an eight-year lawsuit launched in 2011.

PAYPAL LAUNCHES A SERVICE FOR BUYING AND SELLING CRYPTOCURRENCIES IN THE UK

Source

The possibilities of buying, storing, and selling cryptocurrencies like Ethereum, Litecoin, and Bitcoin Cash will be available.
For the first time, the company has expanded the possibility of performing operations with cryptocurrency outside the United States. In the United States, it has been available to PayPal customers since October 2020.

ONLYFANS WILL NO LONGER BAN PORNOGRAPHIC CONTENT

Source

The company last week announced plans to ban porn from October 1, citing pressure from banks and payment companies.
OnlyFans says it received “assurances” from its banking partners that will allow the platform to continue allowing sexually explicit content.

BACK TO BLOG