News digest 28.11.2022

News digest 28.11.2022

Belgian National Lottery bans World Cup betting ads

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The Belgian National Lottery has confirmed that all sports betting advertisements will be pulled from ad slots during the 2022 Qatar World Cup. The decision came as a collaborative effort between the Belgian National Lottery and Belgium’s Minister of Finance Vincent van Peteghem. Sports betting ads on TV, radio, and in written media formats will be paused while the World Cup takes place.

Twitter updates ad targeting options

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The platform recently detailed a range of updates to ad targeting options. The Website Conversions Optimization system will allow advertisers to directly target key demographics and consumers who are more likely to follow an ad and take further action such as making purchases, subscribing, or registering with an online service.

Dutch regulator reprimands gambling operators

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The Dutch gambling regulator Kansspelautoritet (KSA) has begun cracking down on illegal gambling activity in the country, taking action against several operators found to be in breach of regulations. According to the regulator, said operators breached rules in the period leading up to the beginning of the 2022 Qatar World Cup. The names of these operators were not disclosed, but the KSA did confirm the actions that lead to the disciplinary procedures.

Amazon will shut down the food delivery business in India

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The retailer will shut down the food delivery business, called Amazon Food, on December 29 in India. Amazon retreats from a $20 billion vertical it entered less than three years ago.

Cambodia's ABA Bank rolls out card-issuing kiosks

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ABA Bank, Cambodia's leading financial institution, has become the first bank in the country to launch instant card issuance kiosks using Compass Plus Technologies solutions. This new service enables the issuance of international debit cards (Visa, Mastercard, and UnionPay) and local Cambodia Shared Switch (CSS) cards via self-service kiosks, ensuring the bank's customers receive debit cards on the spot in under two minutes.

Snap releases new report showing the merits of AR for marketing

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According to the report, consumers are excited about the possibilities that AR could offer. The report points out that AR helps consumers make quicker decisions on what they want to buy and prompts them to purchase more products to try at home.

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