News digest 28.06.2021

GOOGLE ADS HAS LAUNCHED THE ADVERTISER IDENTITY VERIFICATION PROGRAM IN 11 NEW COUNTRIES

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The identity verification procedure will be gradually introduced for advertisers registered in the following countries: Bangladesh, Egypt, Ecuador, Guatemala, Kazakhstan, Kenya, Panama, Peru, the Republic of Belarus, Saudi Arabia, Uruguay and Uruguay.

BITCOIN AND OTHER CRYPTOCURRENCIES FELL BY 10-37% AFTER MINING BANS IN CHINA

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During the day, the price of bitcoin fell to $31,308 and lost more than 10%, the Ethereum exchange rate fell to $1,872, it fell by 15%. Dogecoin has lost more than 37% of its value and is estimated at $0.16.
On June 21, the People's Bank of China called on the payment service Alipay and some major banks to take measures against crypto trading.

TIKTOK LAUNCHED A THIRD-PARTY INTEGRATION TOOL

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The Chinese Short Video App launches the Jumps program on the TikTok platform for integrating third-party applications.
So Tik Tok is expanding the range of tools inside its application, and also plans to develop the e-commerce sphere.

66% OF MARKETERS TO INCREASE MOBILE AD BUDGETS IN 2021

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In 2020, around 39% of marketing professionals expected to boost their budgets within mobile advertising.
According to new data from WARC, mobile marketing budgets are going to be worth around $230 billion in 2021

TIKTOK’S CHINESE NEMESIS KUAISHOU HITS 1 BILLION MONTHLY USERS WORLDWIDE

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According to forecasts, TikTok this year will overcome the mark of 1.2 billion active users per month, and its Chinese version Douyin indicators reached 600 million in September 2020.
Kuaishou's key market is China, but the application is actively developing in South America and Southeast Asia. In total, the foreign audience is 150 million users.

TELEGRAM NOW LETS YOU VIDEO CHAT ON GROUP CALLS

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In the next beta version of the macOS client Telegram 7.8, you can broadcast an image to video chats through third-party software and use various graphical tools.
In addition, the macOS desktop version of Telegram will allow you to broadcast a picture from the screen of devices connected by wire.

GOOGLE AND INDIA’S JIO PLATFORMS ANNOUNCE BUDGET ANDROID SMARTPHONE JIOPHONE NEXT

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The project was in the plans since last year, when Jio Platforms received more than $20 billion in investments from Google and Facebook.
The ‘ultra-affordable 4G smartphone’ is one of the ways to promote the Indian mobile operator and the American digital giants in the second-largest Internet market in the world.

GOOGLE PLAY DROPS COMMISSIONS FROM 30 TO 15%

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The changes will take effect on July 1.
Only those developers whose income on this platform does not exceed $1 million can take advantage of this reduction.

MICROSOFT INTRODUCED NEW WINDOWS 11

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The company says that this will be one of the largest Windows updates in the last 10 years.
We are waiting for rounded application windows, as well as the taskbar and the Start button, which will now be in the center.

AMAZON ACQUIRES A PLATFORM FOR PODCASTS HOSTING AND MONETIZATION

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Amazon Music started podcasting only last fall. The acquisition of Art19 will allow the company to take a more significant position in this market. For the same purpose, at the very end of 2020, Amazon Music acquired Wonder, one of the largest independent podcast networks.

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