Reddit launches new ad options
Reddit has long offered advertising options for businesses, but it would seem the platform is keen to attract more brands, recently launching a brand new ad feature. With Simple Create, brands can now design, develop, and implement a Reddit ad campaign effectively and efficiently. The feature guides the user through the process step-by-step, with various options for customisation and optimisation.
YouTube releases new podcast analytics and long-form clip features
YouTube is already the place where you post your filmed podcast, so it’s surprising that the platform is only right now announcing podcast analytics for its creators. Creators will now be able to create a podcast directly from the YouTube Creators Studio, rather than re-uploading a video or audio file recorded elsewhere and new analytic features will allow them to understand how the podcast is doing.
TikTok congressional hearing: CEO Shou Zi Chew was grilled by US lawmakers
U.S. lawmakers on Thursday battered TikTok's CEO about potential Chinese influence over the platform and said its short videos were damaging children's mental health, reflecting bipartisan concerns about the app's power over Americans. CEO Shou Zi Chew's testimony before Congress did little to assuage U.S. worries over TikTok's China-based parent company ByteDance and added fresh momentum to lawmakers' calls to ban the platform nationwide.
Postal Savings Bank of China Uses Digital Renminbi to Develop Smart Contracts for E-commerce
The service is the first prepaid consumption service in the e-commerce and fitness industries to be launched in the “Yuan Manager” module of digital renminbi apps to obtain approval from the Digital Currency Research Institute of the People’s Bank of China (PBOC), which is China’s central bank.
Microsoft banks on regulations to build a mobile games store
Microsoft is now preparing to build its own mobile games store, and the company is banking on upcoming regulations to pull that off. In an interview with the Financial Times, Microsoft’s gaming head Phil Spencer said that the EU’s Digital Market Act (DMA), which will go into effect next March, will help the company fulfill its mobile app store ambitions. The DMA will allow companies to load their app stores on Apple and Android devices by asking Apple and Google to open up their ecosystems.
Instagram is bringing ads to search results and launching ‘Reminder Ads’
The social network announced that it was beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results. After the initial testing phase, Meta plans to launch ads in search results globally in the coming months.