News digest 25.10.2021

US LAWMAKERS ACCUSE AMAZON MANAGEMENT OF POSSIBLY LYING TO CONGRESS

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Reuters and Markup reported last week that Amazon uses the data of third-party sellers on its platform to inform and create its private-label products. Also it is claimed that Amazon “ran a systematic campaign of creating knockoffs and manipulating search results to boost its own private brands in India.

MAJORITY OF MOBILE ADVERTISERS TO UTILISE IN-GAME APP ADS BY 2025

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81% of media buyers are planning to increase or keep their in-game ad spend over the coming 12 months the same. Some 93% want to run in-game ads by 2025.
However, a fifth of media buyers noted that there was still a lack of understanding when it came to reasons for investing with 31% saying it was a grey area.

APPLE’S PRIVACY CHANGES CREATE WINDFALL FOR ITS OWN ADVERTISING BUSINESS

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The iPhone manufacturer has tripled its share in the mobile app advertising market. Changes in Apple's advertising policy have made the Search Ads tool the main way to promote in the App Store. During the year, the share of iPhone app downloads that were advertised in the App Store increased from 17 to 58%

CHINA WEIGHS OPENING TENCENT, BYTEDANCE CONTENT TO SEARCH

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China is considering asking media companies from Tencent Holdings Ltd. to ByteDance Ltd. to let rivals access and display their content in search results, a move that could further eradicate online barriers and shake up the internet advertising arena.
It could divert advertising revenue away from services like WeChat or Douyin toward search engines such as Baidu.

GOOGLE PLAY STORE WILL SHOW A NEW DATA SAFETY SECTION FOR APPS FROM FEBRUARY 2022

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This new feature was announced back in May, after Apple started showing similar privacy and data disclaimers for apps in the App Store last December.
App developers can now fill out the relevant details via Google’s new “Data safety form” on the Play Console.

FACEBOOK IS LAUNCHING A NEW CRYPTOCURRENCY WALLET IN THE US AND GUATEMALA

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The pilot program will let users send and receive money “instantly, securely, and with no fees” using the Paxos stablecoin, in partnership with Coinbase.
Most notably, though, is the fact that Novi is launching without its biggest feature: the Facebook-backed Diem cryptocurrency that was meant to be the cornerstone of the project.
Senators from the Democratic Party of the US called on Facebook to stop the project. Previously, the launch of Novi has already been postponed due to problems with regulators.

ATT INTRODUCTION CAUSED ONLY 10% DROP IN BID REQUESTS

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The ad tech industry was quick to write off retargeting last year, with mobile experts fearful that the rollout of Apple’s App Tracking Transparency (ATT) framework would lead to the death of this ID-based tactic. The reality, however, has not been as drastic.
Retargeting campaigns continue to perform well on Android, while the amount of available ID inventory on iOS remains favorable for advertisers looking to re-engage users on Apple devices.

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