News digest 25.01.2021

Google is threatening to pull its search engine from Australia

Source

Google has flagged removing its search engine from Australia over the Federal Government's proposed digital media code.
The proposal would force tech giants to pay local media companies for providing their content in search and sharing their content on social media, which Google says would "dismantle a free and open service that's been built to serve everyone".

Instagram is testing a new FAQ option for direct

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Instagram is testing a new FAQ option for business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query.
The new option would enable brands to highlight common questions in their message window, which users can tap on to get quick answers.

Google seals content payment deal with French news publishers

Source

Google and a French publishers’ lobby had agreed to a copyright framework for the U.S. tech giant to pay news publishers for content online, in a first for Europe.
The move paves the way for individual licensing agreements for French publications, some of which have seen revenues drop with the rise of the Internet and declines in print circulation.
The deal, which Google describes as a sustainable way to pay publishers, is likely to be closely watched by other platforms such as Facebook, a lawyer involved in the talks said.

Google Chrome 88 is rolling out with some outbreak changes

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The most important update is the new UI for granting site permissions. Now users don’t have to close the prompt, before browsing the page. You can simply Allow or Block the pop up on the prompt bar.
Google has also added a feature that will show you the list of accounts having weak credentials by tapping the “Check passwords’’. Google has made this feature for the safety purpose, so you can check that whether your password is weak or strong, this feature will also identify breaches.

Netflix surpasses 200 million subscribers, but has more competition than ever in 2021

Source

The achievement comes after Netflix saw spectacular growth in the first half of 2020. But as it celebrates passing the 200 million subscriber mark, Netflix is also acknowledging that 2021 likely won’t see as many net subscriber gains every quarter, starting in the first quarter of 2021.

China’s economy is growing faster now than before the coronavirus pandemic

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Economic data published recently showed that China logged 2.3% growth for 2020, becoming the only major economy that grew during a year when the virus exacted a devastating global toll.
In a sign of how quickly China has managed a turnaround, the National Statistics Bureau said that its gross domestic product rose 6.5 percent during the fourth quarter of 2020, exceeding the 6% pace at the end of 2019, before the coronavirus took hold. China’s GDP surpassed a milestone in 2020, topping 100 trillion yuan, or about $15 trillion.

Google updated its advertiser identity verification policy

Source

In January, 2021, Google updated its advertiser identity verification policy with additional information regarding the use of advertisers’ information.
The information advertisers provide during the verification process, which will be used to:
- Verify the advertiser’s identity.
- Show a disclosure including the advertiser’s name, or the name of the business they represent, and location, linked from any ads they run.

Digital ad revenue in China grew in 2020 – despite coronavirus spending cuts

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Digital ad revenue in China grew 23% in 2020 as marketers invested in short video, e-commerce and social media. The growth is remarkable given that the Covid-19 pandemic saw average media spend drop 15% between the first and third quarters of 2020.
The expansion was revealed in R3’s latest China Media Inflation Trends report, which also found Chinese digital giants Baidu, Alibaba and Tencent increased their collective dominance of the market from 65% to 69% in 2020. .

Facebook may take 7% revenue hit from Apple privacy changes

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Apple’s upcoming iOS privacy changes will significantly harm Facebook’s revenue, causing a roughly 7% revenue impairment in Q2 2021 in the base case scenario.
Subsequent quarters will also face revenue losses.
Given Facebook’s guidance last month that Apple’s ATT restrictions will govern campaign tracking for app-to-web ad campaigns as well as app-to-app campaigns, the damage to Facebook’s revenue caused by Apple’s new privacy policy will be material.

TikTok Beats Facebook in Time Spent Per User

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App Annie reports that time spent on TikTok is up 325% year-over-year, which means it’s now beating Facebook in terms of hours spent per user per month.
Average time spent is up for nearly every app in every market, but few are up by as much as TikTok.
TikTok ranks in the top 5 by time spent, and the rate at which it grew over the past year outpaces nearly every other app analyzed in the report.

NYT: behind a secret deal between Google and Facebook

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In 2017, Facebook was testing a new way of selling online advertising that would threaten Google. But less than two years later, Facebook said it was joining an alliance of companies backing a similar effort by Google.
Evidence presented in an antitrust lawsuit indicates that Google had extended to Facebook a sweetheart deal to be a partner.
Executives at six of the more than 20 partners in the alliance told that their agreements with Google did not include many of the same terms that Facebook received.

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