News digest 24.05.2021

GOOGLE ADS ANNOUNCED NEW WAYS TO GROW THE APP BUSINESS

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What’s new: launching app campaigns on desktop, creation and change of events in Google Analytics without code updates, deep link validator and impact calculator, and data-driven attribution for campaigns with deep links.

APPLE MIGHT REMOVE WHATSAPP FROM APP STORE

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On May 15, WhatsApp began to limit the functionality of the application to users who did not adopt the new privacy policy.
Such pressure on users is prohibited by the App Store rules, so the messenger risks being removed from the iOS App Store.

NEW TERMS OF USE WILL BE IN EFFECT ON YOUTUBE SOON

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Now, facial recognition is officially banned on the platform, but YouTube will be able to monetize any content and withhold taxes from content creators.
The changes will enter into force on 1 June 2021 and affect all users outside the US.

ALIBABA AND PARTNERS INVEST US $400 MILLION IN THE RETAIL DIVISION OF VIETNAMESE MASAN

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The consortium, which includes Alibaba Group and Baring Private Equity Asia, has paid for a 5.5% stake in Masan’s retail arm, The CrownX.
The deal will expand Alibaba’s presence in Southeast Asia after its $4 billion investment in e-commerce firm Lazada in 2018.

GOOGLE ADS HAS NEW SMART BIDDING FEATURES

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It will now be even easier for advertisers to manage strategies and ensure the effectiveness of campaigns.
The updates include top signals in the bid strategy report, seasonality adjustments at the manager account level, maximize conversion value bidding with recommendations, and new target impression share simulations.

GOOGLE PARTNERS WITH SHOPIFY

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Google and Shopify launched an integration that will allow more than 1.7 million Shopify vendors to promote their products through Google services.
Announcements will appear in sections «Search», «Maps», «Images», Google Lens and YouTube. According to the company, 1 billion «shopping journeys» take place daily in the services.

CHINA BANS FINANCIAL AND PAYMENT INSTITUTIONS FROM CRYPTOCURRENCY BUSINESS

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The cost of Bitcoin fell below $40,000 after China’s financial regulators banned payment services and banks from trading in cryptocurrency and related financial products.
Since its annual peak in mid-April (almost $65,000), Bitcoin has fallen 40%.

INDIA TELLS WHATSAPP TO WITHDRAW ITS NEW POLICY TERMS

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The updated Privacy Policy gives WhatsApp consent to transfer user’s personal information to the parent company Facebook.
India is a №1 market for WhatsApp: there are more than 450 million messenger users in the country. If the compromise is to be rejected, the State threatens to "take action" on the app.

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