News digest 23.11.2020

Apple doubles down on upcoming iOS 14 privacy features, slams Facebook for collecting ‘as much data as possible’

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Last month, a coalition of eight civil and human rights organizations penned an open letter to Apple CEO Tim Cook regarding the company’s decision to delay the release of the new App Tracking Transparency feature in iOS 14.
Apple has now responded to that letter, doubling down on its privacy practices and offering more color on the decision to delay the App Tracking Transparency feature in the first place.

Nielsen advances the next frontier of measurement and technology

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Nielsen (NLSN) today unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate devices, content and ad exposure even as existing identifiers can no longer be relied upon.

Alibaba expects livestreaming e-commerce penetration rate to reach 30%

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Chinese e-commerce giant Alibaba expects livestreaming sales to continue strong growth, while livestreaming could make up 30% of all sales on its platforms in two to three years.
The penetration rate of livestreaming e-commerce in China was 4.1% in 2019 and is expected to reach 8.6% by the end of this year and 14.3% by 2021, according to a report released by accounting firm KPMG and Alibaba on October 12.

YouTube will now show ads on all videos even if creators don’t want them

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YouTube just changed its rules on video monetization, and YouTube creators aren’t happy. Essentially, Google will now show ads on all videos, even if their creators don’t want ads.
And creators won’t get a penny. It’s all in a new section of YouTube’s terms of service called “Right to Monetize.”

YouTube launches audio ads to reach music & podcast listeners

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YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consuming more audio centric-content.

TikTok influencer posts doubled in first half of 2020

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TikTok sponsored posts by lifestyle influencers in Europe and North America rose 95% in H1 2020. Over the same period, YouTube (-17%), Instagram (-33%) and Twitter (-65%) all saw a drop in sponsored posts.
TikTok also offers higher engagement rates for fashion and beauty influencers regardless of the audience size.

Instagram adds data from partners ad setting

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Instagram released a Data From Partners ad setting Monday, which enables users to choose whether they want Instagram to use data about their activity from its partners to personalize their ads on the platform.

Update to the Google Editorial requirements policy for Unidentified business

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In January 2021, Google will update the Editorial requirements policy for Unidentified business to clarify that app ads must disclose the app name and their download source in the creative and/or landing page.
With this update, the following will not be allowed: Not allowed Ads or destinations that do not name the product, service, or entity they are promoting

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