News digest 23.08.2021

ONLYFANS RELEASED AN APPLICATION WITHOUT EROTIC CONTENT TO GET INTO THE APP STORE AND GOOGLE PLAY

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Only Fans has launched the OFTV app for iOS and Android without erotic content. It has a lot of regular Only Fans authors presented, but there are no videos and photos for adults only.
The service wants to find investors who will help the platform attract a mass audience and get rid of the reputation associated with sexual content.

$1.34 BILLION IN AD REVENUES ARE BEING GENERATED BY APPS PRODUCING ILLEGAL CONTENT

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The study found that many advertisers and brands unknowingly support illegal applications, generating their huge revenues.
It was also discovered that 73% of ads in pirated applications were published through Amazon, Facebook and Google ad managers.

ALIBABA GROUP STARTED AN NFT-MARKETPLACE

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The corresponding section has already opened on Alibaba Auction. All tokens will be issued on the New Copyright Blockchain, supported by the government.
All auctions start with 100 yuan (about $15), and a deposit of 500 yuan (about $77) is required to participate in the auction.

THE MOBILECOIN CRYPTOCURRENCY FROM THE CREATOR OF SIGNAL ATTRACTED $66 MILLION AT A VALUATION OF $1 BILLION

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MobileCoin is designed for "near instantaneous transactions" over the phone and assumes the protection of privacy during payments. In April 2021, Signal integrated MobileCoin into the messenger.
In total, the platform raised $107 million, including $30 million in 2018.

SAMSUNG CONFIRMS IT’S REMOVING ADS FROM ITS STOCK APPS

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The changes will affect the Samsung Weather, Samsung Pay and Samsung Theme apps. The updates will appear closer to the end of 2021.
The company made this decision based on the analysis of users’ reviews.

AMAZON SURPASSED WALMART IN RETAIL SALES

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Amazon has become the largest retailer in the world, excluding China. The online retailer has overtaken Walmart, which has been leading in this sector since the beginning of 1990.
Amazon users left more than $610 billion in the marketplace last year, which is partly due to the growing demand in e-commerce during the lockdown. Walmart customers spent $566 billion.

VIETNAM IS THE GLOBAL LEADER IN CRYPTOCURRENCY ADOPTION

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41% of Vietnamese respondents claim that they have bought bitcoins or other cryptocurrencies. This is the highest indicator of the 27 countries studied.
Despite having the 53rd largest economy based on gross domestic product, Vietnam placed 13th in realized Bitcoin gains for 2020, according to Cointelegraph.

FACEBOOK LAUNCHES PROGRAM TO HELP SMALL INDIAN BUSINESSES SECURE LOANS

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Companies will be able to borrow from 500 thousand to 5 million rupees ($6,719 – $67,191) at 20% per annum. The loans will be available to small businesses that place ads on Facebook for at least six months.
The program will motivate enterprises to advertise on the holding's social networks, the company believes.

THE WORLD’S LARGEST AD BLOCKER LAUNCHES A DSP

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Eyeo, which owns the Adblock and Adblock Plus blocker, as well as the browser of the same name, has launched the Trestle advertising platform. The developer calls it a compromise between user choice and monetization.
With the help of the exchange, agencies will be able to buy inventory and show an ad to an audience that blocks advertising. Eyeo estimates its volume at 225 million people.

GOOGLE GAVE PHONE MAKERS EXTRA MONEY TO DITCH THIRD-PARTY APP STORES

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Since 2019, Google has launched the Premier Device Program, under which smartphone manufacturers have received a large share of revenue in exchange for abandoning third-party app stores on their devices.
In exchange, Google shared 12% of the search revenue with them. The other companies received 8%.

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