News digest 20.12.2021

INDIAN PRIME MINISTER’S TWITTER ACCOUNT HACKED WITH ANNOUNCEMENT INDIA WOULD ADOPT BITCOIN

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The attackers managed to publish a tweet on his behalf, which claims that India has recognized bitcoin as a legal means for making payments.
Recall that in mid-March 2021, it became known that the government of India is developing a bill to ban cryptocurrencies in the country.

GOOGLE WILL DEINDEX PAGES IF SITE IS DOWN FOR SEVERAL DAYS

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Unfortunately, it’s not possible to take a website down for a week without any negative impact to its SEO and search rankings. Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime.
When the pages are available again, they won’t come back immediately, and when they do there will be strong fluctuations in search rankings before things settle down.

INSTAGRAM EXPLAINS HOW IT IS BRINGING BACK THE CHRONOLOGICAL FEED

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The company is testing out two versions of the feature. One version of the chronological feed would let you pick your favorites and they show up at the top in chronological order. The other would let you see the posts from everyone you’re following in chronological order, though he didn't mention how recommended posts would be interspersed.

DIGITAL BILLBOARDS APPEARING IN METAVERSE

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Ocean Outdoor’s clients will be able to advertise on digital billboards in video games and the metaverse after the outdoor company secured a partnership with in-play advertising firm Admix.
The move will allow brands to buy digital out-of-home placements both in the physical and virtual worlds at the same time, providing brands with incremental reach to millions of gamers.

GOOGLE IS BRINGING ANDROID GAMES TO WINDOWS IN 2022

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Starting in 2022, players will be able to experience their favorite Google Play games on more devices: seamlessly switching between a phone, tablet, Chromebook, and soon, Windows PCs. This will be a native Windows app distributed by Google, which will support Windows 10 and up.

UK ADVERTISING REGULATOR BANS CRYPTO ADS

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U.K’s Advertising Standards Authority (ASA) bans several crypto exchange ads.
Banned crypto ads include that of Kraken, Coinbase, Luno exchange and much more.
ASA terms that the ads are misleading for the end user. Besides, ASA also quotes that they are actually trying to take advantage of consumers who are unaware of what crypto is and risks involved with it.

TIKTOK TO ADJUST ITS RECOMMENDATION ALGORITHM

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TikTok is testing ways to avoid distributing a large amount of content on the same topic.
They also want to add a feature that allows you to mark unacceptable content topics by keywords or hashtags, so that such videos are no longer shown in the recommendations feed.

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