News digest 19.04.2021

DISNEY AND AD-TECH FIRMS AGREE TO PRIVACY CHANGES FOR CHILDREN’S APPS

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The Federal Court of California definitively approved the class actions against Disney, ViacomCBS and other companies.
The protection must be implemented both at the application developer level and at the SDK level.
In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters.

GOOGLE PRODUCT REVIEWS UPDATE WAS REALLY BIG FOR AFFILIATES & REVIEW SITES

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Google Product Reviews Update is a new update of the search algorithm aimed at fighting affiliate sites that offer product reviews with partner links.
From now on, preference will be given to detailed articles with a deep immersion in the subject rather than short descriptions of the products.
Owners of Amazon affiliate sites report serious fluctuations in the niche.

MORE THAN 20 CHINESE IT FIRMS HAVE COMMITED TO PLEDGE ANTITRUST COMPLIANCE SINCE THE GOVERNMENT’S ULTIMATUM

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On April 13, the State Administration for Market Control and Regulation of China ordered 34 companies to eliminate «anti-competitive practices» within a month. They promised «not to abuse market dominance».
The regulator demanded that tech giants do not «repeat the situation with Alibaba». A week earlier, the company had been fined a record $2.78 billion for violating antitrust laws.

41% OF APPLICATION USERS ARE WILLING TO ALLOW PERSONAL DATA TRACKING

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For the last three weeks, AppsFlyer has been tracking user responses to over 13.2 million IDFA queries from over 300 applications.
The subscription rate depends on the application category, but on average, almost half of the people chose to continue the tracking.

ALIBABA HIT WITH RECORD $2.8 BILLION ANTITRUST FINE IN CHINA

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The company was accused of not allowing platform vendors to cooperate with others. The authorities will demand that the group change its business rules and report back within three years.
In March, the group’s top managers told WSJ that the fine should be a rescue and relief for a company that suffers from regulatory uncertainty.

HOW DID PORNHUB TRAFFIC CHANGE?

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In 2020, mobile devices made up 84% of all Pornhub’s traffic worldwide. 80% of that was from smartphones, which saw their share grow by 4.7%. Tablet traffic was reduced by another 29% in 2020, while desktop and laptop traffic were reduced to just 15% of Pornhub’s global traffic.
Some countries have even larger shares of mobile traffic including the United States, where 87% of visits are from phones or tablets. 95% of traffic from the Philippines is from mobile, and 92% in Mexico.
Apple’s iOS is more popular in the Western countries that most frequently visit Pornhub, while Android is used to visit Pornhub throughout much of Europe, Asia, Africa and South America.
Google’s Chrome and Apple’s Safari web browsers made up nearly 88% of mobile browser traffic.

GOOGLE’S SECRET ‘PROJECT BERNANKE’ REVEALED IN TEXAS ANTITRUST CASE

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Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit.
Google denied in the documents that there was anything inappropriate about using the exclusive information it possessed to inform bids, calling it “comparable to data maintained by other buying tools.”
In the filing, Google said Project Bernanke used data about historical bids made through Google Ads to adjust its clients’ bids and increase their chances of winning auctions for ad impressions that would have otherwise been won by rival ad tools.

FACEBOOK RELEASED NEW BUSINESS TOOLS

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Facebook starts testing a new feature of news feed. Users can select topics of interest and explore posts and ads from companies working on the topic.
There will be a new news feed tied to company profiles and not tied to a personal one. Businesses will be able to grant posting, subscription and comment rights to page managers depending on their tasks.
New posting and Stories features are also planned, as well as new goals to optimize advertising campaigns. So far, all testing takes place in the United States.

DATING APP REVENUES SKYROCKET TO $100 MILLION IN JANUARY 2021 ALONE

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Tinder remains the most profitable application with a revenue of $64.6 million for January of this year. The next top runners on the list are Bumble, Hinge, Badoo and Match.
Users from North and Latin America spent the most on dating apps ($31.2 million), followed by users from Europe, the Middle East and Africa ($24.3 million).

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