News digest 18.10.2021

CONSUMER SPENDING IN ECOMMERCE APPS CLIMBS 55%

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Retail spend using mobile devices rose 55% during the Q4 2020 holiday season and is expected to remain strong this year.
eCommerce app installs climbed 55% on Android and 32% on iOS in 2021 with combined UK installs peaking at 151% during 2020. App installs doubled once again in Q1 2021 signalling sustained growth of the sector.
That’s according to AppsFlyer’s latest report.

IT IS NOW CLEAR HOW SPONSORED MESSAGES IN TELEGRAM WILL WORK

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It will be possible to place ads yourself through the inner ads manager. One can advertise only telegram channels, external links are prohibited.
Channel owners cannot refuse the appearance of advertising. At the same time, they will not receive any income.

INSTAGRAM ADDS REELS ADS INTO ITS MARKETING API

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Facebook’s looking to expand the usage of Reels ads by adding Reels ad placements into its Instagram Marketing API, which will essentially enable approved third-party platforms to facilitate Reels ads creation within their digital ads flow.
As Facebook looks to enhance its focus on short video clips, that could present new opportunities for experiments.

FACEBOOK CHANGES THE WAY IT MEASURES ACCOUNTS FOR ADVERTISERS

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Facebook said it will no longer link users' Facebook and Instagram accounts if they were not linked in the Accounts Center.
Now, when creating advertising forecasts and measuring the effectiveness of campaigns, these accounts will be treated as separate people.

MICROSOFT IS TO PULL LINKEDIN FROM CHINESE MARKET

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American technology giant Microsoft announced today that it will pull its professional social network LinkedIn from the Chinese market later this year.
The news comes amidst a flurry of regulatory changes in the Asian nation, as well as rising tensions between the company and the country.

TWITTER TESTS ADS IN THE REPLIES TO TWEETS

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As Revenue Product Lead Bruce Falk explains, those involved in the test will see ads under the first, third or eighth reply to a tweet. The experiment is worldwide and applies to both Android and iOS users.
This could be helpful for advertisers, of course, but it might also lead to more compensation for Twitter users.

GOOGLE ADS EXPLAINED WHAT INFINITE SCROLL ON MOBILE MEANS FOR ADVERTISERS

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Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will be able to continue scrolling through approximately four pages of search results.
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. The update will not affect the way auctions work and ad rank.

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