TIKTOK ADDS FOURSQUARE MEASUREMENT TOOL FOR ECOMMERCE ADVERTISERS
TikTok wants to help advertisers quantify just how effective their eCommerce campaigns are by launching a partnership with Foursquare. Advertisers will be able to use Foursquare Attribution to assess campaign performance, specifically how many users go from ad to store. They’ll also glean insights on how much they need to spend to drive a user to a store and what audiences they should be targeting.
ALIBABA TIPPED TO TAKE LAZADA TO EUROPE
Chinese tech giant Alibaba is taking Lazada to Europe as part of its strategy to drive growth in overseas countries. It was reported that the plan to expand Lazada to Europe was due to Alibaba’s slowing opportunities in China. The destination of the expansion is still unknown at the moment. Moreover, Alibaba’s international digital commerce Jiang Fan visited Singapore in April to discuss the plan too.
GOOGLE PLAY TARGETS EMERGING MARKETS WITH PREPAID APP SUBSCRIPTIONS AND MORE
At the Google I/O developer conference which was conducted on 11 May, the company introduced several changes designed to make it easier for Android app developers to generate revenue via subscriptions, particularly when trying to reach users in emerging markets. First of all, Google offered users the ability to subscribe via prepaid plans that essentially provide access to an app and its services for a fixed amount of time the developer sets. Furthermore, they also announced expanded pricing options with the launch of “ultra-low” price points.
GOOGLE WILL ALLOW USERS CONTROL HOW ADS ARE PERSONALIZED ON SEARCH, YOUTUBE AND ELSEWHERE
At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google’s apps and sites. From a new three-dot menu that will appear on all the ads across the different sites, users will be able to like ad or share it, block it or report it, see who’s paid for it, and find out why they were targeted with it. And if users don’t want to see ads of that kind, they can use embedded tools from this menu or visit the new My Ad Center hub to inform Google of that preference.
FACEBOOK PULLS THE PLUG ON SOME SERVICES LEADING TO LESS GEOLOCATION TRACKING
Facebook will no longer be collecting data from a number of its geolocation services. Hence, features that previously tracked your real-time location, including Nearby Friends and weather alerts among others, will soon be discontinued (after May 31st, 2022). Not only will data no longer be gathered, but Facebook will delete any and all stored data on August 1st, 2022.