News digest 14.02.2022

ASIAN SHOPPING APPS DOMINATED SHOPPING LANDSCAPE IN 2021

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Shein, Shopee and Meesho led the way in the shopping app market in 2021, with all three surpassing Amazon in global downloads for the year.
Shopee received the most downloads, at 211 million, 97% of which came from Latin America and Southeast Asia.

FACEBOOK AND INSTAGRAM MAY BE SHUT DOWN IN EUROPE DUE TO A NEW LAW

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Meta said in its annual report that it is considering the option of disabling Facebook and Instagram in the European Union countries.
The reason is the lack of an up-to-date transatlantic data transmission structure and a law that provides for the transfer, storage and processing of data only on European servers.

RISE IN NUMBER OF APPS ADDING “METAVERSE” TO THEIR DESCRIPTION

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Some 86 mobile apps recently added “metaverse” to their description or branding on the App Store and Google Play in light of Facebook's rebrand to Meta.
Sensor Tower also found that 23% of metaverse apps mentioned “crypto”. Other key terms included NFTs (18%), AR (augmented reality) (11%), and VR (virtual reality) (9%).

TIKTOK LAUNCHES SHEIN-LIKE FAST FASHION E-COMMERCE SITE

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The Adminstudio platform does not openly tell of its connection with ByteDance, the TikTik owning company. Now clothes in Dmonstudio can be ordered in 22 countries, mainly European.
Dmonstudio will compete with the Alibaba AllyLikes project and the fast fashion brand Shein.

THE GROWTH OF ADVERTISERS INVOLVEMENT IN THE FIELD OF MOBILE GAMES SLOWED DOWN

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If the growth of advertisers in the segment in 2020 was 44%, then last year it increased by only 5%.
The largest number of advertisers (18 thousand) is in the casual games segment. Simulators and puzzles are also still in demand among advertisers.

ROI INDEX SHOWS A 29% DROP IN DIVERSITY IN MOBILE AD NETWORKS

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The latest Index based on an analysis of 300 ad networks on the planet, 5,000 of the world's biggest apps, and over $20 billion in in-app revenue shows that 29% fewer ad networks appear on at least one top list.
This percentage jumps to 43% when acquired companies operate with parent companies.

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