News digest 13.06.2022

News digest 13.06.2022

Apple loosens app store rules for developers

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Apple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. They mostly affect lottery, charity and location-tracking apps. Apple removed one requirement that stated apps needed sufficient content in the binary for the app to work on launch. At the same time, the company is loosening rules on HTML5 and a rule that restricts users from buying lottery or raffle tickets.

Multi-format ads boost campaign results on Snapchat

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Using multiple advertising formats on Snapchat leads to better campaign results, according to research by Snap and Kantar based on an analysis of 52 ad campaigns on the app and 50,000 respondents. When advertisers used multiple ad formats as part of a campaign, both brand awareness (32%) and intent (14%) were increased. The study also found that frequency was a more significant contributor to ad awareness while intent lift was more strongly related to choice of format.

TikTok adds new insights to Creative Center

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TikTok is making it easier for brands and marketers to see what hashtags and influencers are trending by adding new insights to its Creative Center. The added insights are aimed at advertisers looking to get a better overview of the songs, creators, videos and hashtags that are the most popular or breaking. When clicking on ‘See Analytics’, interest in a trend is charted over time. Other relevant insights include audience insights by age range and their related interests, which is a real bonus for those adjusting their targeting.

Amazon gets into AR shopping with launch of ‘Virtual Try-On for Shoes’

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Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature called Virtual Try-On for Shoes that will allow customers to visualize how a pair of new shoes will look on themselves from multiple angles using their mobile phone’s camera. The new AR try-on feature for shoes will initially launch in the U.S. and Canada in the Amazon shopping app on iOS.

PayPal is finally allowing users to move their cryptocurrency to other wallets

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In response to customer demand, PayPal announced today that its users will now be able to transfer cryptocurrency from their accounts to other wallets and exchanges. The new functionality will allow PayPal customers to transfer supported coins into PayPal, move crypto from its app to external crypto addresses including exchanges and hardware wallets and send crypto to other PayPal users “in seconds.”

Alibaba Cloud launches program to support digitalisation

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Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has announced the launch its Alibaba Cloud Digital Empowerment Program. According to Alibaba Cloud, the new program will consist of various aspects including cloud credits empowerment, training workshops and dedicated technology services, targeting key industries with huge demands in digital transformation such as internet, finance and retail, among others.

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