News digest 13.02.2023
Performance marketing agency, CJ, acquires influencer networking platform, Perlu
CJ, formerly Commission Junction, has acquired the influencer networking platform, Perlu. Having been known for creating tech that aids in performance marketing, CJ has somewhat pivoted into affiliate marketing. The joining of meeting marketing targets with a database of brands and influencers that Perlu offers is sure to be a match.
TikTok has released four new Promote tools to help drive discoverability
Now Promote can help businesses, marketers, and creators to drive more visits to their TikTok page; get more messages from potential customers; boost other creators' content; target their audience by location.
Australia blocks six offshore gambling platforms
The Australian Communications and Media Authority (ACMA) has taken steps to block six offshore gambling platforms. The ACMA has ordered all internet service providers in Australia to block the websites Boomerang Casino, Olympia Casino, Pokie Surf, Rock n Reels, and 24 Casino after the platforms were found to operating in breach of terms set out in the 2001 Interactive Gambling Act.
Google’s AI-powered ‘multisearch,’ which combines text and images in a single query, goes global
Amid other AI-focused announcements, Google shared that its newer “multisearch” feature would now be available to global users on mobile devices, anywhere that Google Lens is already available. Multisearch is powered by AI technology called Multitask Unified Model, or MUM, which can understand information across a variety of formats, including text, photos, and videos, and then draw insights and connections between topics, concepts, and ideas.
Facebook rolls out new comment moderation tools for creators
Facebook announces that it’s introducing more comment moderation tools and controls to make it easier for creators to manage conversations on the social network. Creators will now be able to search comments by keywords, including emojis, commenter names and dates, on their posts and take bulk actions, such as liking or hiding.
Twitter puts its developer community website behind a login after announcing new API pricing
Twitter announced its new API pricing, saying that its basic tier with “low usage” will cost $100 a month. When developers trying to seek clarity around new rules went to the developer forum website, they found that the site had been put behind a login.