News digest 11.10.2021

APPLE EARNS MORE FROM GAMES THAN ANYONE WITHOUT HAVING THEIR OWN DEVELOPMENTS

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In 2019, Apple received more revenue from video games than Microsoft, Nintendo, Activision and Sony combined.
The IT giant in this market is paid not only by developers, but also by gamers who download applications, The Wall Street Journal reports. Thus, the company receives revenue twice from the same games.

SAMSUNG HAS REMOVED ADS FROM ITS STOCK APPS

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After years of Samsung filling up its stock apps with ads, the company is finally stopping that practice. As of today, October 1, Samsung has stopped serving ads to Samsung Pay and Samsung Health.
Samsung has technically only confirmed this change in its home country, but we’re seeing the changes in the United States as well.

GOOGLE PUSHES BACK FLOC TESTING TO Q1 2022

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Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Testing of FLEDGE, the company’s remarketing solution designed so that third parties cannot track user behavior across sites, is being delayed to Q1 2022 as well.

FACEBOOK’S SIX-HOUR OUTAGE COSTS AN ESTIMATED $79M IN AD REVENUE LOSS

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In this situation, experts suggest that marketers use an omnichannel approach to planning and purchasing advertising.
Due to a large-scale failure on October 4, Facebook shares on the Nasdaq stock exchange began to sink in price, and the fortune of the company's founder Mark Zuckerberg decreased by almost $ 6 billion.

FACEBOOK HAS INTRODUCED NEW INSTAGRAM IN-STREAM VIDEO ADVERTISING FORMAT

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Instagram has merged IGTV and video in the feed into a new Instagram Video format, and a separate IGTV format is ceasing to exist. This change also affected video advertising.
Now the IGTV Ads format will be called Instagram In-Stream. The length of commercials should not exceed 60 seconds. The preview will be, as before, 15 seconds.

GOOGLE TO BAN ADS PROMOTING OR APPEARING NEXT TO CONTENT THAT DENIES CLIMATE CHANGE

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Google has announced the introduction of a new monetization policy for Google Ads, AdSense and YouTube. The update will take effect next month.
According to Google, both ads and content must conform to the scientific consensus regarding the existence and causes of climate change.

ALIBABA APPS START OFFERING WECHAT PAY OPTION AFTER GOVERNMENT ORDER

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China’s Alibaba Group Holding Ltd has begun offering payment services from Tencent Holdings Ltd’s WeChat on a number of its apps, after the government ordered major tech firms to stop blocking each other’s services and links.

CHINA STOCKS SURGE AFTER VALUATIONS HALVED DUE TO ANTITRUST PRESSURE

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Alibaba (BABA), JD.com (JD), Pinduoduo (PDD) and other China stocks grew 45-50% after getting battered this year due to aggressive action by government regulators.
The reason was the news about Warren Buffett's partner increasing Alibaba's share in the portfolio, as well as the plans of the heads of the United States and China to hold a personal meeting.

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