News digest 07.02.2022

VIETNAMESE TIRED OF ADVERTISEMENTS POPPING UP ONLINE

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The British online market research and data analytics firm found that 47% of respondents always skip or want to skip online ads and 43% find the ads “annoying”.
Only 25 percent said they are “interesting.” Experts blame ineffective advertising approaches.

INDIA PROPOSES 30% TAX ON CRYPTO AND NFT INCOME

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The Finance Minister proposed taxing all profits from digital assets without deductions.
Gift of virtual digital asset is also proposed to be taxed at the hand of the recipient.

GOOGLE ADS CREATES UNIFIED ADVERTISER VERIFICATION PROGRAM

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The launch of the unified program will begin on March 31, 2022. The deployment will last about two months.
Advertisers will need to answer the service's questions within 30 days. Otherwise, their account will be suspended. They will have another 30 days to complete the verification.

APPODEAL INTRODUCED THE MOBILE IN-APP ADS PERFORMANCE INDEX 2021

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Compared to 2020, the eCPM of rewarded video ads on iOS has sunk in almost all regions on Android and iOS, especially in Eastern Europe.
Moreover, the eCPM of banner advertising has suffered greatly in the US and Australian markets. At the same time, unexpected players like Russia generate higher eCPM than some more developed markets.

DATING APP CPI DOUBLED DURING PANDEMIC LOCKDOWNS

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Between 2020 and 2021, cost-per-installs for dating apps doubled to $4.57 and CPIs rose by almost 13% month-on-month from Q2 to Q4 2021.
There were an estimated 270 million dating app users worldwide during the pandemic. And the global market for dating apps is predicted to surpass $8.4 billion by 2024.

SHARES OF FACEBOOK PARENT META PLUNGE 23% ON LOWER PROFITS

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The corporation expects revenue of $27–29 billion, which means a fairly low growth rate (3–11%).
Meta's advertising revenue in 2021 is $114.9 billion (an increase of 37% year-on-year). At the same time, losses from the idfa ban are estimated at $10 billion — 8%.

AMAZON REVEALED ADVERTISING REVENUE FOR THE FIRST TIME

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In 2021, advertising revenue increased by 32% and reached $31.2 billion. This is revenue from banners, video ads and sponsored ads.
If we take eMarketer data as a basis, then by the end of last year, Amazon's share in the US digital market increased to 13.3%.

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