60% of marketers cautiously optimistic about cookieless ad solutions
Around three quarters (72%) of marketers are planning to boost their budgets for mobile and digital display and video campaigns in 2022, according to research by omnichannel ad experts Mediaocean. Comfortingly, 60% of marketers remain confident in the viability of cookieless solutions. Yet, 24% are worried about the decline in the ability to measure effectiveness on tech platforms and 16% are concerned about a lack of preparedness for a cookieless future.
Best deals from Lazada’s 6.6 mid-year Mega Sale
Serving up a refreshing mid-year break is Lazada, as Southeast Asia’s pioneer eCommerce platform rolls out its annual 6.6 Mid-year Mega Sale from June 6 to 8. Lazada will offer you fast and free shipping and 6x stackable vouchers, as well as 60% cashback (no minimum spend, capped at P60) and 10% Lazada Bonus (P500 minimum spend), so bag the best deals at Lazada’s 6.6 Mid-year Mega Sale!
Latest Android update brings new features to Gboard, accessibility apps and more
Google has announced several new features that are coming to Android phones, including updates for Gboard stickers, Play Points and accessibility apps. Most notably, the company is bringing custom text stickers to all Android devices, after first launching them on Pixel phones in March. Google is also bringing improved background noise reduction to the Sound Amplifier app, which is designed for people with hearing loss. There are also new updates for the Lookout app, which is designed for people with low vision or blindness and uses your phone’s camera to provide information about the world around you.
Pinterest acquires AI-powered shopping startup The Yes, co-founded by former Stitch Fix exec
As Pinterest sets its eyes on improving the online shopping experience on its platform, the company announced this afternoon it’s acquiring the AI-powered shopping service for fashion known as The Yes, founded by e-commerce veteran and former Stitch Fix COO Julie Bornstein and technical co-founder, Amit Aggarwal. Deal terms were not disclosed, but the acquisition will help to establish a new strategic organization within Pinterest to help drive the company’s shopping efforts, including the development of features for both shoppers and retailers, the company says.
In search of engagement, Twitter brings algorithmic timelines to Communities
Twitter Communities — the private, interest-based networking feature launched last year — will now gain their own algorithmic-based timelines, similar to Twitter’s Home timeline where the most relevant and engaging conversations will be surfaced. The company announced on Wednesday it would begin testing this option within Communities across iOS, Android and the web, initially with a select group of users. In this test, the algorithmic-based timeline will be called the “For You” feed, while the chronological timeline will be dubbed “Latest.” Users will be able to switch back and forth between the two options, Twitter notes, and whichever option you set for a given Community will become the default every time you return to that group.
Snapchat adds Story sharing option
Snapchat recently launched an option that lets users share their Stories. The feature allows users to invite others to add to their Stories sharing their comments, likes or dislikes more easily. Users simply create a Shared Story and select the people they want to be able to contribute to. The Story will then be visible across the chosen connections but also their followers, which would boost their reach. As with all Stories, they disappear after 24 hours.