News digest 03.05.2021

FACEBOOK ADVERTISING REVENUE ALMOST DOUBLED

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Growth was driven by a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.
The company anticipates increasing obstacles to the development of advertising targeting in 2021 due to many changes, in particular the recently released iOS 14.5 update.

FACEBOOK WILL SOON ENABLE BUSINESSES TO CREATE FACEBOOK ADS WITHIN WHATSAPP'S BUSINESS TOOLS

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Business users will now be able to select an item from their catalog and quickly turn it into a Facebook or Instagram ad with a button directing viewers back to their WhatsApp profile.
Brands have long been able to create Facebook ads that link back to WhatsApp, they've just had to go through Facebook's Ad Manager to do it.

FACEBOOK INTENDS TO FIGHT THE RESTRICTION OF DATA COLLECTION IN IOS 14 THROUGH E-COMMERCE AND BLOGGERS

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Facebook claimed that it could lose up to 50% of the revenue from the advertising network as a result of the iOS updates.
To be less dependent on the advertising model, the company will launch "Creators Shops'', affiliate program and marketplace for bloggers. Facebook also plans to earn a commission of 5% on every transaction through internal shops.

GOOGLE NOW ACCEPTING INDEXING BUG REPORTS FROM WEBMASTERS

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The new function is intended for those who have not had enough forums and background documentation and need more help. To report a problem, one has to fill out a special form.
So far, the update has only been piloted in the United States.

GOOGLE ADS WARNED OF CHANGES DUE TO NEW RULES IN IOS

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The new iOS 14 will use the AppTrackingTransparency (ATT) framework and will begin to require AppStore applications to request permission from users to track their data in applications and sites.
Google Ads warned that it would change the approach to measuring and recording conversion information for iOS 14 ads.

BEIJING PROBES STATE BACKERS OF ANT IPO

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Beijing is reportedly investigating how Chinese entrepreneur Jack Ma quickly won approvals for the later pulled listing of Ant Group. Ant Group’s troubles with Beijing persists despite a series of hits to the fintech giant which included its $37 billion IPO pullout.
Ant Group’s business prospects have been significantly moderated and its expected valuation has plummeted from the initial $320 billion to as low as $29 billion, according to a recent forecast by Bloomberg.

FACEBOOK PRESENTED STATISTICS ON ADVERTISING FORMATS AND ANNOUNCED NEW TOOLS

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Almost all Instagram users (90%) follow a business profile. Over 2 billion people watch Facebook In-Stream eligible videos every month3 and, globally, 70% of In-Stream standalone video ads views are completed.
The integration of in-stream video into the news feed and Stories resulted in a 1.5-fold increase in ad recall and a 20% reduction in the cost per incremental recaller.

PINTEREST EXTENDS SHOPIFY INTEGRATION WITH NEW SELLER TOOLS

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Over 1.7 million Shopify merchants now have access to Product Pins to promote their products across Pinterest.
Advertisers can also access Dynamic Retargeting which allows them to re-engage consumers who previously showed an interest in products on the website.

THE NEW CHIA CRYPTO-CURRENCY THREATENS TO SPIKE SSD AND HDD PRICES IN ASIA

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A number of HDD models with a capacity of 6 TB or more are no longer available in Chinese online stores. HDD prices have increased by 60-67% per week in China and Japan.
This rise in prices is associated with a resurgence of interest in the new Chia cryptocurrency, which will not be officially traded until May 3. However, it can already be mined.

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