UEFA Champions League: Earn more with the most engaged event in 2025

Everything you need to launch the most converting ad campaign of the year. 

Following a historic format change that resulted in a 57% increase in unique viewership, the 2025 Champions League final is set to be an exceptional profit opportunity for advertisers. Sponsorships and commercials are the driving forces of revenue in football — it’s time you take a slice of the $781 million UEFA ads generate annually. 

Our experts will provide you with insights on the top targeting settings, tips for creatives, and optimization strategies destined to boost your Champions League campaign’s performance. Get ready to earn your best numbers in a single weekend with Galaksion. 

Why the Champions League final matters

The Champions League final is rightfully considered “the most prestigious match in European club football,” and the statistics will speak for themselves. The UEFA championship is on par with the Super Bowl and the FIFA World Cup in terms of driving fan engagement, and here is how you can benefit from over 24 million hours of watch time.

• Up to 700 million viewers = global appeal that transcends nationalities. An average Champions League final attracts over 400 million viewers, with the 2023 match drawing a record 700 million to their screens thanks to Real Madrid. UEFA is a worldwide phenomenon: despite being a European club competition, African, Latin American, and Middle Eastern players & sponsorships ensure success all over the world (= the world for you to target).
• 10% engagement rate = passionate fans that convert. Being a football lover is a lifestyle that follows enthusiasts deep down the digital rabbit hole. The official UEFA Champions League account on Instagram achieves an engagement rate of up to 10% on posts — it’s a loyal audience ready to convert with your ads. 
• $56 million in earned media value = tags and timings that matter. According to Kolsquare, Instagram content featuring the Champions League, Inter Milan, and Paris Saint-Germain generated $326 million in earned media value over the past six weeks. Last year, the week of the final match brought over $56.5 million, and right now is the ultimate opportunity to jump in and take your share.
• Record 236% increase in impressions = chance to profit from underrated sources. This year, two “underdogs” are facing each other in the final. The Premier League, La Liga, and Bundesliga teams have been eliminated, and the Champions League is now focused on Ligue 1 and Serie A — this weekend is all about France vs. Italy. This outcome sparked a significant increase in exposure: for example, Inter Milan saw a massive 236% surplus in impressions.
• $2 billion in betting = a perfect magnet for the market. Six in 10 monthly sports gamblers placed a bet on the Champions League final in 2022. The event generates over $2 billion in bets, and this year will be no exception. With betting as one of Galaksion’s key verticals, you are looking at a reliable source of interactions for your UEFA ad.

Everything is in your power to make this weekend count. Learn our campaign tips below & take advantage of these stats.

Dramas & intrigues for clickability

High stakes bring high numbers. Whether you are an expert or a newbie to football, you will have an ace up your sleeve with our extensive research on the Saturday spectacle. Real fans will love a personalized ad!

• The Champions League is Inter Milan’s final chance for a big trophy in 2025. The Italian club faced a title collapse in their home league, Serie A, and it’s the second time they reached the CL final in three years. Inter must win to leave a new mark in football history. You can use this intrigue for clickbait, for example: “Inter’s LAST chance for a trophy.” Translate your creatives into Italian and target Inter’s home country to drive streaming numbers.
• Paris Saint-Germain is an up-and-coming force to be reckoned with. Just last week, PSG triumphed in the Coupe de France. The club could become the youngest team to win the Champions League in nearly 30 years, surpassing City, Arsenal, and Liverpool. This info can be used for fan quizzes such as “How old is the youngest PSG player?” and to attract viewers to watch a possibly historic match. 
• Experience vs. Passion. Inter Milan’s squad has an average age of 29 years, while PSG’s barely reaches 23.6 years. This age spectrum leaves an exciting opportunity for fan speculation. And most importantly, betting odds. Take centre-back Francesco Acerbi (the oldest Inter player, 37) and forward Ibrahim Mbaye (the youngest PSG player, 17), and place them against each other in an ad highlighting the age gap. 
• Linkin Park is performing at the live pre-match show. Here’s one more chance to drive conversions — now with music. The perfect blend of pop culture and sports! Attract the fans with an up-to-date creative featuring the new frontwoman Emily Armstrong and all necessary info: “Linkin Park Pre-Match Show! Champions League Final 24/25 May 31.”

Star faces people love to see in ads: 

• Inter: 

— attacking masters Denzel Dumfries and Federico Dimarco (40 combined goals);

— midfielder Nicolò Barella;

— striker Marcus Thuram;

— captain Lautaro Martínez.

• Paris Saint-Germain:

— midfielder Vitinha (93% pass accuracy);

— goalkeeper Gianluigi Donnarumma;

— striker Ousmane Dembélé;

— winger Khvicha Kvaratskhelia;

— “best football coach” Luis Enrique.

Equip yourself with essential knowledge and capture your audience. 

Trending in football

What kind of content is the most engaging? 

• Face-offs. Endless opportunities for the Betting vertical! Place top players against each other and watch the fans convert faster than the first goal is scored.
• Throwbacks. Nearly 500k likes on a 2011 throwback reel with Messi, 400k likes for Milito in 2010, and 700k for Di María’s footwork? Everything is possible when the fans are the ride or die. This is why you should be familiar with football’s most beloved faces.
• 2025/2026 season anticipation. A meme about Tottenham’s automatic qualification generated over 2.3 million impressions on X, which means the same amount of users saw the gambling website ad placed at the bottom of the image.
• Galaksion’s treasure chest of creatives. We know what works. Test up to 10 converting creatives in one ad campaign on our platform! All ready for your success.

Top targeting picks on Galaksion

With 6 ad formats, 20+ verticals, and 245+ GEOs, Galaksion is the perfect platform for your UEFA Champions League ad campaign. Our experts picked the most fitting recommendations to enter in your targeting settings. 

Formats 

Pop, Interstitial, Push-up, Native

Verticals

Betting, VPN, AdBlocks, AntiViruses, Streamings

GEOs 

WW

• Tier 1 (US CA DE FR ES RO IT CH PT)
• Tier 2 (BR AR MX CL SA AE EG VN)
• Tier 3 (IN BD PH PK NG)

Focus your energy where it counts.

Make the most of best traffic 

Competing for top traffic can be a challenge. Study our tips for rates and frequencies to outrun your rivals. 

• Your ad frequency should be 3/24 and higher. 
• Recommended rates: 

GEO — Rate

IN — $0.24

US — $1.05

PH — $0.26

EG — $0.33

BR — $0.75

VN — $0.80

PK — $0.53

MX — $0.33

FR — $0.75

DE — $0.86

IT — $0.55

BD — $0.54

AR — $0.47

ES — $0.57

SA — $0.44

CA — $0.76

CL — $0.72

NG — $0.38

AE — $0.41

RO — $0.46

PT — $0.63

CH — $1.05

❗ During the match, increase the rates by 15–20% and more. 

Perfect campaign optimization

Your next step is ensuring campaign efficiency. Increase your ROI using the optimization strategies below. 

1️⃣ If you are running your campaign on the Native ad format, use Galaksion’s free base of tested creative templates located in “Campaigns – Create" section of your account. 

2️⃣ For Utilities on Pops campaign, ask your manager to provide you with our secret pre-landers to ensure top CR.

3️⃣ Test all types of users with the Audience Targeting feature located in the “Campaigns” section. Our exclusive tool will expand the reach of your Pops (CPM) campaigns, engaging new, regular, and old users. We recommend launching separate campaigns for each type of audience.

4️⃣ Work with only high-quality zones that convert well and drive quality traffic. Request the White Lists for your campaign by reaching out to your personal manager.

5️⃣ Increase rates specifically for top-performing zones for you, no need to create a separate white list campaign. You can enable Custom Rates via the “Statistics” section. Select the “Today” preset, group by “Zone”, enter the campaign ID, and click the “Get Statistics” button.

6️⃣ $20 promo code for your UEFA Champions League campaign 

Profit hack: Secure your success by being Galaksion’s best supporter.

Where to find: OfferVault’s 2025 Summer Ranking survey.

Now, you are all ready to create the campaign of your dreams.

Launch your campaign now, if you’re our experienced partner! Register and enjoy the perks of Galaksion’s features, if you’re a newbie.

Even more Weekend events

Want to expand your reach beyond the Champions League? Here are more options with this week’s top Football, Hockey, and Basketball matches. 

1️⃣ The Sports Batch

Verticals: Betting, VPN, Utilities, Adblocker, Sweepstakes, Survey, Streaming, Entertainment

Formats: Clicker, Push-Up, InterstitiaI

⚽ FOOTBALL

UEFA Champions League final

May 31, 2025

PSG vs Inter

GEOs: GB, FR, IT, DE, ES, PL, HR, RS, CZ, TR, BE, NL, CH, DK, UA, RU, KZ, AT, TR, SA, AE, QA, BH, EG, SE, BR, MX, AR, NG, PL, ZA, MY, MA, KE, GR

MLS (US)

May 31, 2025

Inter Miami CF vs Columbus Crew

GEOs: US, EG, IN, BR, AU, MX, AR, NZ, JM, CA, PH, PE, CO, VN, CL, EC

FIFA Club World Cup — Play-in — Final

June 1, 2025

Los Angeles FC vs Club America

GEOs: BR, US, EG, CA, AR, IN, PE, MX, PH, CO, BD, JM, CL, EC, UY, HT, BO, VE, SR

CONCACAF Champions Cup final

June 1, 2025

Cruz Azul vs Vancouver Whitecaps

GEOs: BR, US, EG, CA, AR, IN, PE, MX, PH, CO, BD, JM, CL, EC, UY, HT, BO, VE, SR

⚾ BASEBALL

MLB

May 31–June 1, 2025

Los Angeles Dodgers vs New York Yankees

GEOs: US, AR, BR, AU, CA, PE, IN, NG, JM, PH, EG, NZ, DE, BD, MX, NP, GH, MA, CO, ES, EC, KE, SA, AE, ZA, UY, LK, FR, UA, VN

🏀 BASKETBALL

NBA Playoffs

May 31, 2025

GEOs: US, GB, EG, BR, CA, IN, PH, AR, CO, MX, PE, NZ, AU, IE, NP, EC, BD, CL, HR, JM, NG, UA, GH, RS

🏏 CRICKET

Twenty20 International

June 1, 2025

Pakistan vs Bangladesh

GEOs: EG, GB, IN, NG, AE, ES, ZA, NP, CA, IT, DE, DZ, BD, MX, PK, GH, PL, FR, BR, SA, PT, KE, JM, MA, MY, IE, ID, SE, SG, ET

🏒 ICE HOCKEY

NHL Playoffs

May 31, 2025

GEOs: US, CA, FI, CZ, SE, RU, DE, CH, BY, KZ, NG

💪 MMA

UFC Fight Night

May 31, 2025

Blanchfield vs Barber

GEOs: US, BR, CA, GB, AU, RU, MX, JP, IE, PL

🎾TENNIS

May 31, 2025

Roland-Garros

GEOs: WW

🏎️RACING

Formula 1

June 1, 2025

Spanish GP

GEOs: WW

Launch your campaign now!