Big sports is back: top 14 events to target in September

Ever tried harvesting ROI from event targeting?

September is the best time to start (and to profit even more if you already love our digests)! 

Nothing beats a cozy evening: your future customers will be watching major sports events and scrolling through online sales. And, of course, converting with your ads placed at the right place and the right time thanks to our targeting tips. 

Highlights this month:

🧡 NFL 

Imagine the exposure for your offers now that Taylor Swift boosted the brand even more? 

126 billion impressions, a 400% spike in merch sales, and all the new fans to target. Your wallet will thank the Swift effect, trust us. 

🧡 9 football championships

Leading football leagues attracting up to 600 million weekly viewers each? Sounds like a perfect chance to boost your ROI. Enjoy campaign options across European, African, and South American GEOs. 

🧡 Alibaba, Walmart, and Amazon 

If you are looking for some banger Tier 1 traffic, it’s right here. More than 81% of all Americans are online shoppers: make sure your campaign brings some original dollars to the table. 

Swipe the cards to find more events + fitting GEOs, Verticals, and Formats!

1️⃣ The Sports Batch

Verticals: Betting, VPN, Utilities, Adblocker, Sweepstakes, Survey, Streaming, Entertainment

Formats: Clicker, Push-Up, InterstitiaI

Events: NFL, US Open, Football, Cricket

🏈AMERICAN FOOTBALL

NFL

September 5–30, 2025

September 5, 2025

Philadelphia Eagles vs Dallas Cowboys

GEOs: NG, GB, ES, EG, IT, MA, GR, KE, ZA, GH, DZ, PT, PL, DE, JM, CL, US, BR, FR, SA, AE, UA, TN, HR, ET, ID, TR, MX, AR, BE

⚾ BASEBALL

MLB

September 3–28, 2025

September 3–4, 2025

San Diego Padres vs Baltimore Orioles

Houston Astros vs New York Yankees

September 5, 2025

New York Yankees vs Toronto Blue Jays

GEOs: US, AR, BR, AU, CA, PE, IN, NG, JM, PH, EG, NZ, DE, BD, MX, NP, GH, MA, CO, ES, EC, KE, SA, AE, ZA, UY, LK, FR, UA, VN

🏒 ICE HOCKEY

NHL Preseason

September 20–30, 2025

GEOs: US, BR, CA, AR, GR, PH, CO, MX, PY, PE, RS, EC, JM, BD, CL, NG, AU, LT, GH, DO, BO, BA

🎾TENNIS

US Open

September 2–8, 2025

GEOs: US, CA, MX, ES, FR, IT, GB, DE, CH, AU, NZ, CN, JP, KR, IN, AR, BR, CL, CO

🏏 CRICKET

September 2–19, 2025

South Africa in England, 3 ODI Series

September 2; September 4, 2025

England vs South Africa

GEOs: EG, GB, IN, NG, AE, ES, ZA, NP, CA, IT, DE, DZ, BD, MX, PK, GH, PL, FR, BR, SA, PT, KE, JM, MA, MY, IE, ID, SE, SG, ET

⚽ FOOTBALL

Bundesliga (DE)

September 12–28, 2025

GEOs: ES, GB, NG, IT, DE, GR, NP, ZA, EG, KE, AE, GH, PT, SG, MA, JM, MX, UA, FR, SA, IN, ID, QA, DZ, ET, CL, MY, LK, VE, PL

LaLiga (ES)

September 12–28, 2025

GEOs: ES, GR, EG, NG, MA, IT, GB, ZA, GH, KE, SA, DZ, FR, JM, DE, TR, BE, IQ, PL, ET, PT, AE, CL, TN, NP, ID, SE, UA, LY, MX

Serie A (IT)

September 13–28, 2025

GEOs: IT, ES, EG, GR, NG, GB, ZA, KE, MA, PT, GH, DE, SA, JM, FR, CL, PL, BE, DZ, TN, AE, ET, TR, AR, ID, NP, PE, RS, SE, HR

Liga Portugal Betclic (PT)

September 13–27, 2025

GEOs: ES, GR, EG, MA, IT, PT, FR, CL, NG, GB, SA, IQ, DZ, ZA, DE, GH, MX, KE, PL, TR, BE, AE, AR, TN, JM, UA, NP, US, LY, RS

Premier League (EN)

September 13–29, 2025

GEOs: ES, GB, NG, ZA, KE, GR, EG, MA, GH, IT, JM, DE, SA, DZ, ID, AE, BE, TR, PL, NP, PT, SE, MY, IE, JP, FR, TN, NO, BR, ET

Ligue 1 (FR)

September 14–28, 2025

GEOs: EG, ES, NG, GB, FR, ZA, KE, MA, GH, PT, JM, IT, SA, AE, DE, MX, BR, PE, NP, DZ, PL, GR, UA, RS, VE, IN, IQ, ID, SE, BA

MLS (US)

September 2–28, 2025

GEOs: US, EG, IN, BR, AU, MX, AR, NZ, JM, CA, PH, PE, CO, VN, CL, EC

World Cup Qualification

CONMEBOL

September 4–9, 2025

September 4, 2025

Argentina vs Venezuela

Colombia vs Bolivia

Paraguay vs Ecuador

Uruguay vs Peru

September 5, 2025

Brazil vs Chile

GEOs: BR, US, EG, CA, AR, IN, PE, MX, PH, CO, BD, JM, CL, EC, UY, HT, BO, VE, SR

FIFA World Cup — Qualification CAF

Group A

September 5, 2025

Burkina Faso vs Egypt

Group B 

September 5, 2025

DR Congo vs Senegal

Group C

September 5, 2025

South Africa vs Nigeria

Zimbabwe vs Rwanda

Group D

September 5, 2025

Cape Verde vs Cameroon

Group E

September 5, 2025

Tanzania vs Niger

Zambia vs Morocco

Group F

September 5, 2025

Kenya vs Seychelles

Group H

September 4, 2025

Tunisia vs Liberia

September 5, 2025

Equatorial Guinea vs Tunisia

Group I

September 5, 2025

CAR vs Comoros

Ghana vs Mali

Madagascar vs Chad

GEOs: ES, NG, GB, MA, EG, IT, GH, ZA, GR, DE, AE, KE, FR, SA, PL, CA, JM, PT, BD, DZ, NP, ET, BE, US, TN, PK, ID, IE, QA, TR

2️⃣ Online Shopping

Vertical: E-Commerce

Formats: Clicker, Push-Up, InterstitiaI

Events: Sales Days

SALES

Temu

September 2–15, 2025

Fall Frenzy Sale

GEOs: US, BR, FR, MX, DE, JP, GB, ES, DZ, PK

BliBli

September 2–15, 2025

Back-to-School Sale

GEOs: ID

Tokopedia

September 2–9, 2025

9.9 Plus Festival

GEOs: ID, MY

Alibaba

September 2–30, 2025

Flash Deals

GEOs: US, GB, CA

Walmart

September 2–30, 2025

Baby Days Sale

GEOs: US

Amazon

September 2–15, 2025

Back-to-School Sale

GEOs: US

Launch your campaign now or register!