Top 16 ROI magnets for a profitable October

This October, we’ve got events bigger than upcoming Halloween. 

Especially when the weekend is included: save our tips now and profit by next Monday!

Highlights for your campaigns:

🔸 Formula 1 is breaking records

F1 has become “the world’s most popular sporting series” — with 827 million active fans to target, the Singapore Grand Prix is your best chance at ROI this weekend.

🔸 9 profit-boosting football championships

Major European leagues, the UEFA, and the World Cup will be the three pillars of your success. 

Join the hype early and focus on the hottest matches: top clubs can generate over 35 billion impressions for your ads over the season. 

🔸The NBA is back stronger than ever

A great year for basketball: your campaigns will benefit from the 200% increase in digital interest. Our weekly calendars will unlock 1.5 million viewers per game, so stay tuned! 

Scroll down for GEOs, Verticals, and Formats from our optimization pros. 

1️⃣ The Sports Batch

Verticals: Betting, VPN, Utilities, Adblocker, Sweepstakes, Survey, Streaming, Entertainment

Formats: Clicker, Push-Up, InterstitiaI

Events: Formula 1, UFC, Football, NBA

🏎️ RACING

Formula 1

October 5–26, 2025

October 5, 2025

Singapore GP

GEOs: AE, AT, AU, AZ, BE, BH, BR, CA, CN, ES, GB, HU, IT, JP, MC, MX, NL, QA, SA, SG, US

💪MMA

UFC 320

October 4, 2025

Ankalaev vs Pereira

GEOs: US, BR, CA, GB, AU, RU, MX, JP, IE, PL

🏒 ICE HOCKEY

NHL

October 8–31, 2025

GEOs: US, BR, CA, AR, GR, PH, CO, MX, PY, PE, RS, EC, JM, BD, CL, NG, AU, LT, GH, DO, BO, BA

🏀 BASKETBALL

NBA

October 22–31, 2025

GEOs: US, GB, EG, BR, CA, IN, PH, AR, CO, MX, PE, NZ, AU, IE, NP, EC, BD, CL, HR, JM, NG, UA, GH, RS, BA, ME, MK

🏈 AMERICAN FOOTBALL

NFL

October 3–31, 2025

October 3, 2025

Los Angeles Rams vs San Francisco 49ers

October 5, 2025

Baltimore Ravens vs Houston Texans

GEOs: NG, GB, ES, EG, IT, MA, GR, KE, ZA, GH, DZ, PT, PL, DE, JM, CL, US, BR, FR, SA, AE, UA, TN, HR, ET, ID, TR, MX, AR, BE

⚽ FOOTBALL

Bundesliga (DE)

October 4–25, 2025

October 4, 2025

Bayer 04 Leverkusen vs 1. FC Union Berlin

Eintracht Frankfurt vs FC Bayern München

Borussia Dortmund vs RB Leipzig

Borussia M'gladbach vs SC Freiburg

GEOs: ES, GB, NG, IT, DE, GR, NP, ZA, EG, KE, AE, GH, PT, SG, MA, JM, MX, UA, FR, SA, IN, ID, QA, DZ, ET, CL, MY, LK, VE, PL

LaLiga (ES)

October 4–26, 2025

October 5, 2025

Celta Vigo vs Atlético Madrid

Sevilla vs Barcelona

Athletic Club vs Mallorca

Real Sociedad vs Rayo Vallecano

Espanyol vs Real Betis

Real Madrid vs Villarreal

GEOs: ES, GR, EG, NG, MA, IT, GB, ZA, GH, KE, SA, DZ, FR, JM, DE, TR, BE, IQ, PL, ET, PT, AE, CL, TN, NP, ID, SE, UA, LY, MX

Ligue 1 (FR)

October 5–29, 2025

October 5, 2025

Stade Brestois vs Nantes

AS Monaco vs Nice

Metz vs Olympique de Marseille

Lille vs Paris Saint-Germain

Olympique Lyonnais vs Toulouse

GEOs: EG, ES, NG, GB, FR, ZA, KE, MA, GH, PT, JM, IT, SA, AE, DE, MX, BR, PE, NP, DZ, PL, GR, UA, RS, VE, IN, IQ, ID, SE, BA

Premier League (EN)

October 3–26, 2025

October 3, 2025

Bournemouth vs Fulham

October 4, 2025

Leeds United vs Tottenham Hotspur

Manchester United vs Sunderland

Arsenal vs West Ham United

Chelsea vs Liverpool

October 5, 2025

Everton vs Crystal Palace

Newcastle United vs Nottingham Forest

Brentford vs Manchester City

GEOs: ES, GB, NG, ZA, KE, GR, EG, MA, GH, IT, JM, DE, SA, DZ, ID, AE, BE, TR, PL, NP, PT, SE, MY, IE, JP, FR, TN, NO, BR, ET

Serie A (IT)

October 5–29, 2025

October 5, 2025

Inter vs Cremonese

Napoli vs Genoa

Juventus vs Milan

Fiorentina vs Roma

GEOs: IT, ES, EG, GR, NG, GB, ZA, KE, MA, PT, GH, DE, SA, JM, FR, CL, PL, BE, DZ, TN, AE, ET, TR, AR, ID, NP, PE, RS, SE, HR

UEFA Champions League

October 21–22, 2025

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

UEFA Conference League

October 2–23, 2025

October 2, 2025

Omonia Nicosia vs 1. FSV Mainz

Dynamo Kyiv vs Crystal Palace

Rayo Vallecano vs KF Shkëndija

Lech Poznań vs SK Rapid Wien

NK Celje vs AEK Athens

AEK Larnaca vs AZ Alkmaar

Aberdeen vs Shakhtar Donetsk

AC Sparta Praha vs Shamrock Rovers

Fiorentina vs SK Sigma Olomouc

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

UEFA Europa League

October 2–23, 2025

October 2, 2025

Roma vs Lille

Fenerbahçe vs Nice

Ludogorets vs Real Betis

Bologna vs SC Freiburg

Celtic vs Sporting Braga

Feyenoord vs Aston Villa

Nottingham Forest vs FC Midtjylland

FC Porto vs FK Crvena zvezda

Maccabi Tel Aviv vs GNK Dinamo Zagreb

Celta Vigo vs PAOK

SK Sturm Graz vs Ranger

Olympique Lyonnais vs Red Bull Salzburg

Basel vs VfB Stuttgart

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

World Cup Qual. 

October 10 & 13, 2025

UEFA A

UEFA B

UEFA D

UEFA J

October 9 & 12, 2025

UEFA C

UEFA G

UEFA L

October 11 & 14, 2025

UEFA E

UEFA F

UEFA I

UEFA K

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

2️⃣ Online Shopping

Vertical: E-Commerce

Formats: Clicker, Push-Up, InterstitiaI

Events: Sales Days

Shein

October 1–31, 2025

Annual Anniversary Sale

October 1–31, 2025

Daily flash sales with up to 90% off

GEOs: SA, FR, US, DE, IT, GB, ES, AE, CA, KW

DHgate

October 1–31, 2025

Flash Deals

GEOs: US, GB, CA

Launch your campaign now!