Catch January Profit Boom: Sports + Shopping Traffic

January is your winter profit engine warming up for the year ahead.

As markets rediscover their earnings strategies, January delivers a constellation of high-impact events, consistent consumer demand, and the perfect timing to launch campaigns that drive revenue. From football matches that electrify global traffic to the first Grand Slam of the year, this month is bursting with audience attention and conversion opportunities.

Let’s unwrap the key trends and winning strategies to turn January into your most profitable launchpad yet.

January’s traffic magnets:

⚽ European Football

The English Premier League remains the world’s most-watched domestic football competition, broadcasting in 188+ countries and attracting a global audience of 4.7 billion during a single season. The UEFA Champions League attracts ~400–450M unique viewers in peak years. UEFA Europa League matches bring average ~15M viewers in Europe, while knockout games and the Final can climb into tens of millions globally, creating strong, high-intent spikes for conversion-focused campaigns.

🎾 Australian Open

The Australian Open is one of the four Grand Slams — and historically one of the most viewed. Its 2024 edition, held over three weeks, reached 558 million unique global viewers, with cumulative global viewership regularly surpassing 2 billion across all media.

🥊 Fight Nights

January features 2 big fight cards with engaged, ready-to-click fans. UFC 324 between Gaethje and Pimblett is positioned as a headline of UFC’s new Paramount+ era. It leads to a major fight-night traffic spike with a multi-million global live audience, especially across the US + UK markets. UFC 325 headlines a Featherweight title rematch between a popular champion (Alexander Volkanovski) and a rising challenger (Diego Lopes), increasing both traction and weekend buzz.

🛒 Holiday Sales Season

In 2026, total online transaction revenue is set to reach $6.88 trillion, a 7.2% increase from the previous year. January is the perfect month to take a share of these huge earnings, as the post-holiday season is still on fire. Profit from the busiest period for returns, which also drives repeated store visits.

Pro strategy checklist for January success:

• Feel free to reach out to your managers for updated and fresh white lists. Keep in mind that WL campaigns usually require higher bids to remain competitive.
• Consider launching RON campaigns with lower bids as well. This helps you get additional traffic and discover hidden profitable zones.
• Focus on product categories with consistently high demand. Everyday consumable products are the best. Beauty, Sports, and Home Goods categories usually show stable demand.
• When launching campaigns with creative formats, make sure to test multiple creatives. You can use your own creatives or those provided by our team. Galaksion’s platform allows you to test up to 10 creatives in 1 campaign.
• Increase your daily limits during sale days to get more profits.
• Choose higher ad frequency: 3/12 or 5/24. It often leads to improved CR.
• Set up retargeting campaigns with your manager to make sure that you capture conversions from users who've already interacted with your offer.
• Use recommended rates. Your manager will help you select the most competitive bids, allowing you to outperform rivals and get the best-performing zones.

Gather expert picks on GEOs, Verticals, and Formats below and let the winter wonderland of traffic and conversions work for you.

Let’s make 2026 a record-breaking journey starting right now. Our two ongoing contests will help you earn more:

• Galaksion Christmas Party: complete 1 task of your choice and win a promo code worth up to 15%.
• Galaksion Festive Giveaway: answer a short survey and win $100.

These opportunities are open until January 7th.

1️⃣ The Sports Batch

Verticals: Betting, VPN, Utilities, Adblocker, Sweepstakes, Survey, Streaming, Entertainment

Formats: Clicker, Push-Up, InterstitiaI

🏈 AMERICAN FOOTBALL

NFL

January 4, 2026

Las Vegas Raiders vs Kansas City Chiefs

San Francisco 49ers vs Seattle Seahawks

GEOs: NG, GB, ES, EG, IT, MA, GR, KE, ZA, GH, DZ, PT, PL, DE, JM, CL, US, BR, FR, SA, AE, UA, TN, HR, ET, ID, TR, MX, AR, BE

🏀 BASKETBALL

NBA

January 3–31, 2026

January 3–4, 2026

Golden State Warriors vs Oklahoma City Thunder

Golden State Warriors vs Utah Jazz

January 5, 2026

Los Angeles Lakers vs Memphis Grizzlies

GEOs: US, GB, EG, BR, CA, IN, PH, AR, CO, MX, PE, NZ, AU, IE, NP, EC, BD, CL, HR, JM, NG, UA, GH, RS, BA, ME, MK

⚽ FOOTBALL

Premier League (EN)

January 1–31, 2026

January 1, 2026

Liverpool vs Leeds United

Brentford vs Tottenham Hotspur

Sunderland vs Manchester City

January 3, 2026

Bournemouth vs Arsenal

January 4, 2026

Leeds United vs Manchester United

Fulham vs Liverpool

Tottenham Hotspur vs Sunderland

Manchester City vs Chelsea

GEOs: ES, GB, NG, ZA, KE, GR, EG, MA, GH, IT, JM, DE, SA, DZ, ID, AE, BE, TR, PL, NP, PT, SE, MY, IE, JP, FR, TN, NO, BR, ET

LaLiga (ES)

January 2–25, 2026

January 2, 2026

Rayo Vallecano vs Getafe

January 3, 2026

Osasuna vs Athletic Club

Espanyol vs Barcelona

January 4, 2026

Real Madrid vs Real Betis

Real Sociedad vs Atlético Madrid

GEOs: ES, GR, EG, NG, MA, IT, GB, ZA, GH, KE, SA, DZ, FR, JM, DE, TR, BE, IQ, PL, ET, PT, AE, CL, TN, NP, ID, SE, UA, LY, MX

Ligue 1 (FR)

January 2–31, 2026

January 2–3, 2026

Toulouse vs RC Lens

AS Monaco vs Olympique Lyonnais

January 4, 2026

Paris Saint-Germain vs Paris FC

GEOs: EG, ES, NG, GB, FR, ZA, KE, MA, GH, PT, JM, IT, SA, AE, DE, MX, BR, PE, NP, DZ, PL, GR, UA, RS, VE, IN, IQ, ID, SE, BA

Serie A (IT)

January 2–25, 2026

January 2, 2026

Cagliari vs Milan

January 3, 2026

Juventus vs Lecce

Atalanta vs Roma

January 4, 2026

Lazio vs Napoli

Inter vs Bologna

GEOs: IT, ES, EG, GR, NG, GB, ZA, KE, MA, PT, GH, DE, SA, JM, FR, CL, PL, BE, DZ, TN, AE, ET, TR, AR, ID, NP, PE, RS, SE, HR

Bundesliga (DE)

January 9–31, 2026

TBA

GEOs: ES, GB, NG, IT, DE, GR, NP, ZA, EG, KE, AE, GH, PT, SG, MA, JM, MX, UA, FR, SA, IN, ID, QA, DZ, ET, CL, MY, LK, VE, PL

UEFA Champions League

January 20–28, 2026

TBA

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

UEFA Europa League

January 22–29, 2026

TBA

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

🏒 ICE HOCKEY

NHL

January 1–31, 2026

January 1–2, 2026

Edmonton Oilers vs Boston Bruins

Carolina Hurricanes vs Montréal Canadiens

January 3–4, 2026

Florida Panthers vs New York Rangers

Vancouver Canucks vs Boston Bruins

GEOs: US, BR, CA, AR, GR, PH, CO, MX, PY, PE, RS, EC, JM, BD, CL, NG, AU, LT, GH, DO, BO, BA

🎾 TENNIS

Australian Open

January 18–31, 2026

GEOs: IT, GB, NG, ES, MA, DE, PL, ZA, AE, NP, HR, SG, GR, SA, PK, PT, FR, PH, AU, BR, LK, IN, NZ, QA, KE, MY, JP, UA

2️⃣ Online Shopping

Vertical: E-Commerce

Formats: Clicker, Push-Up, InterstitiaI

🛒 SALES

Shopee

January 1–7, 2026

1.1 New Year Sale

GEOs: ID, VN, MY, TH, PH, SG, TW, BR

Lazada

January 1–3, 2026

1.1 New Year Sale

GEOs: PH, ID, MY, TH, VN, SG

Amazon

January 1–15, 2026

New Year Sales Event

GEOs: US

DHgate

January 1–31, 2026

Ongoing Promotions & Coupons

GEOs: US, GB, CA



Launch your campaign now!