Smart CPA: your new performance booster

Use the perks of your new performance booster! Smart CPA pricing model is designed to give you maximum conversions at the more reasonable cost while protecting your ROI. Here’s the deal: choose Smart CPA and increase your rates = pay less and get richer.

What is Smart CPA?

Smart CPA is a performance-based model that turns CPA (cost-per-action) into a dynamic CPM (cost-per-mille) auction. Instead of paying a fixed rate for conversions, you’re charged per impression — but calculated using a lower second-price auction principle and optimized with your campaign’s eCPM.

In short: you never pay your max rate. You pay just above the nearest competitor, but the cost dynamically adapts to how well your campaign converts. So in most cases you pay 5–40% lower than standard CPA!

How second-price auctions work

Imagine an auction where four competitors fight for traffic:

Competitor X wins the auction — but doesn’t pay the first chosen rate $2. Instead, Competitor X pays the next competitor’s price + small step (eCPM): $1.3.

This is the foundation of Smart CPA: you win with less, not with your full bid.

How Smart CPA compares to classic CPA

📌 Traditional CPA:

• A test budget is used.
• The number of impressions per slice is fixed.
• A CPA bid is defined.
• Targeting settings and other parameters are applied.
• A test is performed.
• Once conversions are gathered, you pay a fixed cost per acquisition.

📌 Smart CPA:

• The test stage looks the same.
• In the classic CPA model, advertisers pay directly for conversions (a fixed cost per result).
• In the new Smart CPA model, payment goes through second-price auction mechanics which makes impressions cheaper than classic CPA. Your total spend gets optimized 5–40% lower than standard CPA in most cases.

Result: you still pay for results, but Smart CPA routes your budget through second-price auctions, giving you more affordable traffic and higher ROI. Achieve high-quality traffic at a lower cost!

Smart CPM VS Smart CPA

📌 Smart CPM: pay only for impressions.

📌 Smart CPA: pay for conversions. If a conversion wasn’t transferred, eCPM = 0.

Benefits of Smart CPA

1️⃣ Costs reduction & budget allocation

With second-price auctions, you’re protected from overpaying. Advertisers often save 5–40% compared to classic CPA.

2️⃣ Boosted ROI & automated optimization

Smart CPA continuously recalculates eCPM based on your conversions. The more conversions you send, the more competitive your campaign becomes.

3️⃣ Performance-linked payments

If you stop sending postbacks or cut tracking, your eCPM = 0. However, impressions are still billed, ensuring fair value exchange.

4️⃣ Transparent control over your bids

Your CPA bid is your reliable assistant. The algorithm will never exceed it — only reduce costs where possible.

How to maximize Smart CPA?

🔹 Set a higher conversion rate.

For better competitiveness, set higher CPA bids. This ensures you win more premium placements. Don’t worry, the auction mechanism ensures you don’t overpay.

🔹 Split your campaigns.

Run separate Smart CPA campaigns for each traffic slice: desktop vs. mobile, Wi-Fi vs. 3G. This allows testing a more suitable audience and reducing costs for the test period.

🔹 Trust the learning phase.

During the test, CPA may be higher than your goal. Don’t worry: once enough conversions flow in, costs realign to target and stay stable.

Easy steps to test Smart CPA now and see instant ROI

🔹 Go to the “Campaigns” section.

🔹 Select Popunder ad format (Smart CPA currently supports Popunder only).

🔹 Choose SCPA business model.

🔹 Find the article about SCPA pricing model in the blue hint behind the “Business model” section or pointing at SCPA.

🔹 Fine-tune other settings and let Smart CPA work for you.

🔹 Find a new button to set everything in one place in the “Campaigns” section: you can transform your CPA campaigns into SCPA and back.

FAQ

Q: Do I still pay for conversions or for impressions?

A: In Smart CPA, you pay for impressions, but recalculated through conversions. No conversions = no spend.

Q: How is this different from Smart CPM?

A: Smart CPM → pure impression model.

Smart CPA → impression model tied to conversions.

Q: Can I really spend less than with classic CPA?

A: Yes. Because you’re buying impressions at second-price auction rates, not paying flat fees. Discounts up to 30% are common.

👉 Why pay more for the same results? Launch Smart CPA today and get the highest-quality traffic while paying less.