Perks of launching small campaigns

We always recommend expanding targeting options, choosing competitive rates, and increasing capping. And we don’t change our minds now. However, the perfect addition to such large campaigns is small ones. They can open new doors for you.

How can small campaigns with lower traffic volumes bring you more than large ones? Here’re the tips from our specialists ⬇️

1. Easier optimization Imagine 2 situations:
   1. affiliate launches only one campaign on all the available targets;
   2. affiliate creates several small campaigns on narrow targets, trying out various platforms, OSs, and GEOs.
   What option is more converting? Of course, the second one. In this case, you understand which slices of traffic perform better, focus on them, and scale the chosen combinations in large campaigns.
2. More personalization Narrow targets and lower volumes of traffic = more opportunities for the campaign adaptation to the demands of your audience. You can customize your creatives and landings and increase your chances to grab conversions.
3. Fewer risks of money loss Smaller budgets give you the freedom to experiment, test various formats, GEOs, and verticals, and find out what suits your offer better. As a result, you get a more targeted audience. Thus, it helps you to boost the number of leads.
4. Technical availability Small campaigns weigh less and, therefore, overload servers less. If your tracker doesn’t have the technical availability to process large traffic volumes, small campaigns are the solution to this problem.

Register now to try out our tips by yourself!