11.11 guide: hottest GEOs, rates, and 10 optimization hacks

On Singles’ Day last year, sales in Southeast Asia jumped 132% above normal levels, and brands are preparing for an even greater 2026. 

Are your campaigns ready for one of the biggest shopping events of this fall? This guide from Galaksion has everything you need to prepare in time: 

• top offers and GEOs
• recommended rates
• 10 performance hacks
• a day-by-day launch plan

Grab your 11.11 starter pack below and launch ahead of the competition!

Why you can’t afford to miss 11.11 this year

What started years ago with just 27 merchants is now a key date for E-commerce brands.

According to Tech Edition’s latest report, on November 11, 2025:

• Order value rose 212%.
• Website traffic grew 73%.
• Malaysia showed the region’s highest sales uplift at 155%, and Singapore saw the biggest jump in order value at 299%.

On top of that, the number of first-time buyers grew by 130%, more than on Black Friday or 12.12, so 11.11 is a strong chance to reach new customers.

So when should you start? Now.

Shoppers tend to pick their products weeks before the sale.

• Around 11.11, consumers in Southeast Asia took an average of 22 days between first seeing a product and buying it.
• 44% of shoppers surveyed in Singapore named seeing the right ad at the right moment as one of the top reasons to buy.

Now let’s look at how to get your offers seen when users are ready to buy.

Where to get 100% direct traffic for 11.11

Big sales attract big competition, and traffic quality matters more than ever. 

E-commerce has been one of Galaksion’s top-performing verticals for over 12 years, and our team knows double-day sales (10.10, 11.11, 12.12) inside out.

What Galaksion provides for your 11.11 campaigns:

• 100% direct traffic, free from resell, remnant, or bots.
• 4 ad formats: Popunder, Push Notification, Native, and Shuffle Box.
• CPM, CPC, and CPA pricing models, including Smart versions of each.
• 200+ GEOs and 50 billion impressions monthly.
• Fresh whitelists and rate recommendations.
• Expert support for every advertiser. 

Plus, we asked our optimization experts for some strategy tips. ↓

10 expert hacks for 11.11

1️⃣ Launch early and warm up your audience before the peak.

Many platforms open their 11.11 deals before the main date, and shoppers start browsing even earlier. 

Launch now to collect data and double down on your best combinations later on.

And keep an eye on November 10: in 2025, the eve of 11.11 was the second-biggest sales day of the month.

Pro tip: you can set up your 11.11 campaigns in advance. When creating a campaign in your Galaksion account, choose the date you need in the “Start Date” field, and the campaign will start automatically on that day. This way, your sale-day campaigns are ready before the rush, and you can focus on optimization when the peak begins.

2️⃣ Get fresh whitelists and bid above the suggested rates.

Tips to get more relevant traffic:

• Save the rate recommendations below.
• Ask your Galaksion manager for whitelists prepared specifically for 11.11. 
• Don’t forget to bid higher on the zones you identified as high-performing during your previous tests.

Competition spikes on sale days, so bid above the rates suggested in the Traffic Volumes tool in your account to keep winning impressions. 

3️⃣ Run ROS and RON campaigns in parallel.

ROS (Run of Site) helps you scale the zones with strong results, and RON (Run of Network) picks up new ones as they join our network.

Watch your zones closely and react fast with features like Zones Tumbler Switch.

4️⃣ Use retargeting to bring back users who showed interest but left without buying.

A warmed-up audience is more likely to convert during major sales.

Shoppers often browse during one sale and buy during the next, so users who checked your offer on 10.10 may still be making up their minds.

Retargeting gives you a second chance to turn their interest into a completed purchase.

5️⃣ Use creatives built around the 11.11 sale theme.

Users tend to respond better when the ad clearly matches the promotion.

If you’re looking for some fresh options, you can browse our free creative library in your campaign settings or ask your manager for the latest high-converting creatives. 

6️⃣ Try Shuffle Box: the 3-in-1 format rotates on every page refresh. 

Shuffle Box combines Mobile Push-Up, Interstitial, and On-Page Notification in a single ad format. Each time a user refreshes the page, the format rotates, while the best-performing creatives are prioritized based on individual eCPM.

This means less manual testing for you and more value from every impression. 

Plus, Shuffle Box can be a great addition alongside a strong Popunder campaign. Duplicate it with the same settings in just one click.

7️⃣ Raise your frequency capping to 3/24 or 5/24 ahead of 11.11.

Our data shows conversions typically happen after 3 to 5 impressions. On top of that, 11.11 shoppers compare almost 4 brands within one retailer before they buy. Higher frequency keeps your offer in front of them until they are ready to make a choice.

8️⃣ Run your campaigns for a few days after the sale day.

Users stay active after the main date, and many brands extend their promotions. Keep your campaigns live to capture post-sale demand.

9️⃣ Use separate tracking links for your ad campaigns.

Separate links for each sale give you cleaner data, so you will see exactly what worked on 11.11 and how it compares to your 10.10 results. 

Pro tip: take these insights with you to Black Friday, Cyber Monday, and 12.12.

🔟 Optimize for sales, not clicks.

Run CPA campaigns with a completed purchase as your target action, so your optimization is focused on actual sales rather than earlier funnel events. During peak shopping days, this helps you get more value from every dollar spent.

Best-performing offers & product categories

Top offers

• AliExpress
• Shopee
• Lazada
• Tmall Global
• Trip.com
• TikTok Shop
• Amazon
• Flipkart
• Shein
• DHgate

+ more

Best-selling product categories

Health & Beauty showed the biggest growth on 11.11 last year (+268% in Southeast Asia), so make sure beauty offers are on your list.\

High-demand everyday products:

💄 Beauty

💊 Health products

🏠 Home goods

🧸 Children’s products

Gift-themed products:

🧴 Cosmetics

🧖🏻‍♀️ Personal care

🔌 Small electronics

👜 Accessories

Recommended GEOs & CPM rates (mobile, also test desktop)

For CPA rates, reach out to Galaksion’s support team.

AliExpress (worldwide, try various countries)

Android:

CL — $0.4

ES — $0.75

MX — $0.5

BR — $0.6

GB — $0.7

CO — $0.35

FR — $0.5

IT — $0.6

KR — $0.6

+ more

iOS:

JP — $0.6

US — $1.5

GB — $1.4

CA — $1.3

FR — $0.9

ES — $1.55

IT — $1.2

BR — $0.8

AU — $1.2

DE — $1.2

CL — $0.7

+ more

Shopee

Android:

ID — $0.45

VN — $0.45

MY — $0.65

TW — $0.65

PH — $0.55

TH — $1.1

SG — $1

iOS:

ID — $0.5

VN — $0.7

MY — $1.3

TW — $1.3

PH — $0.8

TH — $1.2

SG — $1.7

Trip (worldwide, try various countries)

Android:

HK — $0.85

SG — $1

TW — $0.65

MY — $0.65

GB — $0.7

KR — $0.6

iOS:

HK — $1.5

SG — $1.7

TW — $1.3

KR — $1

MY — $1.3

GB — $1.3

MO — $1.7

Windows/Mac:

SG — $1.5

HK —  $1.1

MY — $0.5

TikTok Shop

Android:

MY — $0.65

PH — $0.55

VN — $0.45

ID — $0.45

BR — $0.55

TH — $1.1

MX — $0.4

SG — $1

iOS:

VN — $0.7

ID — $0.5

PH — $0.8

MY — $1.3

BR — $0.75

TH — $1.1

Amazon (worldwide, try various countries)

Android:

IN — $0.25

US — $0.9

SA — $0.35

BR — $0.55

iOS:

US — $1.5

IN — $0.2

BR — $0.75

Windows/Mac:

US — $1.25

Shein (worldwide, try various countries)

Android:

GB — $0.7

ZA — $0.75

iOS:

US — $1.5

GB — $1.3

SA — $0.65

CA — $1.3

KW — $0.55

ZA — $0.5

AU — $1.2

Mac:

US — $1.25

CA — $1.2

Flipkart 

Android:

IN — $0.25

iOS:

IN — $0.2

DHgate:

iOS:

US — $1.5

GB — $1.3

CA — $1.3

Also: Lazada, Temu, Tokopedia + more

Your 11.11 launch plan

Today: register, top up, and launch one RON campaign per GEO with 5–10 creatives and a 3/24 cap. 

Next 2–3 days: cut weak zones, get a fresh whitelist from your manager, and move winners to ROS.

November 10: raise bids on your best combinations.

November 11: keep your bids competitive and watch your zones closely during the peak.

November 12–14: keep campaigns live to catch post-sale demand.

After the sale: save your data and use it to plan your Black Friday and 12.12 campaigns.

The sooner you start testing, the more you’ll have to scale on November 11. Register on Galaksion and launch your 11.11 campaigns today!