TOP 5 profit-driving tools

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CUSTOM RATES

— increase/decrease the rate for any campaign zone separately & based on result

— get recommendations on rate choice & allocate your budget

— save time on whitelisting

How to access? All in the settings of your campaign!

“Campaigns” section -> “Stats by zones” purple icon -> Adjust the rate 

AUDIENCE TARGETING

— target your CPM campaigns on specific user categories 

— attract newcomers and engage your older users

— enhance conversions & optimize costs with deeper targeting 

How to access? When filling targeting settings!

“Campaigns” section -> Select the CPM pricing model, Pops format, GEO, and rate -> Pick the audience in targeting settings

ZONES TUMBLER SWITCH

— keep only converting zones in your campaign

— streamline the process of blacklisting 

— distribute your budget with just a few clicks 

How to access? Same place as Custom Rates!

“Campaigns” section -> “Stats by zones” purple icon -> Move the tumbler

DELTA IN STATISTICS

— compare ad campaigns’ statistical parameters for selected days

— decide what campaigns to optimize, scale, or stop

— adjust your strategy to improve effectiveness

How to access? Right at the top of the SSP!

“Statistics” section -> Pick the date range to compare -> Press “Get Statistics”

TRAFFIC ESTIMATOR

— get a picture of your ad campaign’s potential

— strategize & plan your budget

— select the most profitable bundle

How to access? Just click on the “Campaigns” section!

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