Optimize-it-all: 5 tricks for converting Pre-landers

If you want users to take action, a single ad may be not enough to motivate conversions.

How do you add extra value to your offer? To bridge this gap, you need pre-landers that tell more than a simple landing page ever could. 

Whether it’s a special deal, reviews, or even a mini-game before your main offer, this optimization method will be a powerful strategy in your hands. 

Read the guide below and learn how pre-landers can make your audience convert with confidence! 

Pre-landers: everything you need to know

Why you might need them in the first place

A pre-lander is a bridge between your ad and a potential conversion. 

Here’s how it looks:

But what does it do?

Pre-landers warm up the audience, generate interest, and build trust before your future customers reach the main page of your offer. 

The goal is simple: convince more users to convert.

Conversions rarely happen by accident, especially if your offer needs extra explanation or users need time to think. What you want is confidence that your product is the right choice. 

In this case, pre-landers highlight your offer’s value and push users to decide in your favor.

Benefits of working with Pre-landers

• Pre-landers showcase your product in detail. 

Unlike a landing, a pre-lander has room to build a narrative or add an interactive element, making the experience more engaging. 

The content of your pre-lander will depend on your vertical and the desired action. For example, it can be through exclusive terms, unique features, surveys, or a mini-game (more on that later).

• Only the most interested users reach your offer.

Pre-landers can naturally filter your traffic to deliver higher-quality leads, and the audience that ends up on your landing is more ready to take action.

• You can find the most effective path to conversion.

A/B tests with pre-landers will allow you to experiment with:

• messages;
• hooks;
• angles;
• layouts; 
• CTAs;
• and the user journey in general.

With all this data up your sleeve, you can analyze the behavior of your target audience up to the final conversion point and focus on what actually works. 

• Ready-to-use pre-landers will be available to you upon sign-up.

If your vertical performs well on traffic from Galaksion, our managers will be glad to equip you with top-performing options that fit your needs.

These verticals include:

• Utilities;
• VPN;
• iGaming;
• Streaming + VOD;
• and more.

• More attention, more focus, and more conversions.

Most importantly, pre-landers have the power to convince. 

Every element, from eye-catching visuals to interactive experiences, works together to shape how users perceive your product. 

Pre-landers create a focused environment where visitors stay engaged longer and bring in higher CRs. An old but gold optimization strategy that helps you get more out of every visit.

Conversion flow

Imagine: user clicks on your VPN ad.

“Install VPN App to continue in safe mode.”

↓

A pre-lander opens. 

For example, it can highlight: 

— unique selling points: “Global servers”; “Use on up to 10 devices”, etc;

— a special offer: “Try now for $0.99”;

— reviews: “5 ⭐ Best VPN on the market”;

— and more. 

↓

User learns more and builds trust. 

↓

User clicks on the pre-lander CTA.

↓

A landing page opens. This is the main offer. 

↓

User completes the desired action. Now you have +1 conversion!

How Pre-landers might look depending on your vertical

• Mini-games

Suits iGaming, Sweepstakes, Games, and more.

Gamification adds an element of fun to the user journey. 

Features like spin-to-win wheels, bonus games, and reward-based challenges keep visitors engaged and motivate them to claim exclusive benefits. 

With Games, your pre-lander will immerse users in the gameplay and show why it's worth downloading. (P. S. our newest feature Graphics Card Targeting will power engagement even further by aligning your offer with fitting user setups!) 

• Quiz / Survey 

Suits Utilities, Sweepstakes, Nutra, Dating, and more.

These pre-landers engage users through a series of simple questions and create a more personalized experience. You can keep visitors invested while guiding them toward the offer!

For example, diagnostic-type quizzes suit Utilities.

“Is your phone running slower than it should?”

• Storytelling

Suits Beauty, Nutra, and more. 

Personal experiences, success stories, and before-and-after transformations can combine proof and a strong narrative. One of the best ways to build credibility and create a connection with the audience.

Storytelling pre-landers can look like a personal blog or a news-type article, such as a research report. 

• Fear of missing out

Suits iGaming, Utilities, and more. 

Limited-time offers and exclusive bonuses add momentum: discounts are just too good to miss. Throw a countdown in the mix, and you got yourself a working ROI magnet. 

Note: these are just some examples of what you can do with a pre-lander. Feel free to contact your Galaksion manager to find a perfect fit for your offer! 

5 tips to build an effective funnel with Pre-landers

1️⃣ Keep your description simple and focused.

Users should immediately understand what the product does, why it matters, and how it can benefit them. 

We recommend building your message around a single goal and creating catchy headlines. Translating your pre-landers into the language of your target audience is also crucial.

2️⃣ Make loading speed a priority.

Your pre-lander has only a few moments to capture attention. 

If the page takes too long to load, users may leave before seeing your message. Aim for a loading time of under 1 second to create a smooth experience and keep the audience engaged.

3️⃣ Test different approaches.

The best strategy is to try multiple headlines, creatives, and pre-lander formats, then double down on the ones that generate the best results.

4️⃣ Know your offers inside out.

Not every ad campaign needs a pre-lander. While some campaigns benefit from additional education and engagement, others perform best with a faster path to conversion. As an example, we usually don’t recommend pre-landers for E-commerce offers.

The more you understand your vertical and the offer itself, the easier it becomes to build a conversion funnel that matches expectations and maximizes performance. 

5️⃣ Start with proven pre-landers that perform. 

New to all of this? Our managers can help you test the waters with an in-house base of efficient pre-landers. 

Galaksion stays on top of the latest trends and knows what does best these days. With 12 years on the market, we’ve got thousands of successful ad campaigns behind our backs. 

FAQ: Frequently asked questions



— Are pre-landers and landing pages the same thing?

No. Both can be a part of the conversion funnel, but they serve different purposes. 

Pre-landers engage and educate users before they reach the offer. Landing pages close the deal. 

— What verticals convert better with pre-landers?

Utilities, VPN, Sweepstakes, Dating, and Nutra typically pair well with a user journey like this. Your account manager can help you choose the best approach for your goals.

— My vertical is E-commerce. Do I need pre-landers?

Each case is different, but we generally wouldn’t recommend it. A simpler approach often works better if you’re promoting offers from major marketplaces (Shopee, for example). 

A strong discount or promotion may be enough because a familiar brand will speak for itself.

— I don’t have any pre-landers of my own. What should I do?

No worries, we have templates across multiple top verticals. Just ask your Galaksion manager, and we’ll equip you with tested options from our treasure chest. 

Now you know everything to make pre-landers work for you. The next step is yours: join Galaksion and discover prelanders that work best for your offers. 

Note: this article is the second installment in our series Optimize-it-all. 

Brought to you by Galaksion’s optimization experts, our guides exist to boost your ROI with data-driven scaling. Here’s our first article on Whitelists and Blacklists. 

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