10.10 and Prime Big Deal Days: top GEOs, rates, and 10 optimization hacks

October gives your ad campaigns two major boosts in just one week. Amazon Prime Big Deal Days takes place on October 6-7th, followed by the 10.10 shopping peak across Southeast Asia.

Looking for some winning combinations? This guide from Galaksion has everything you need for higher ROI: top offers, GEOs, recommended rates, and 10 optimization hacks for both sales.

All GEOs featured in our guide are available with 100% direct traffic. Save your October starter pack and launch ahead of the competition!

October is a double win for advertisers



Here’s what the data says.

10.10 (campaign period October 1st-10th, peak on October 10th)

• In 2025, Shopee recorded 6× more orders and 19× more sales on 10.10 than on an average day.

• 9 in 10 shoppers in Southeast Asia wait for promotions before making a purchase.

On top of that, 10.10 is the perfect test run for your 11.11 campaigns.

Amazon Prime Big Deal Days (October 6-7th)

Amazon is a brand that needs no introduction. Its October event gives Prime members early access to holiday deals, and this audience is massive:

• 220 million paid Prime members, 82% of them in the US.
• $10 billion in projected sales.

Shoppers already know and trust Amazon, so your ads can focus on the deal itself and bring users straight to the offer.

Run campaigns for both sales, and you get two demand peaks in one month. 

Plus, you can see which combinations convert better during big sales like 10.10 and Prime Big Deal Days and use these insights on 11.11. 

Build your October combinations with Galaksion using the offers, GEOs, rates, and tips below.

10 expert hacks to boost your ROI in October



1️⃣ Launch early and warm up your audience before the peak days.

Many platforms open their deal days before the main date, and shoppers begin browsing even earlier. 

Start now to collect data in advance and double down on your best bundles when demand peaks.

2️⃣ Get fresh whitelists and bid above the suggested rates. 

Competition spikes on sale days, so bid above the rates suggested in Traffic Volumes to keep winning impressions. Set your bids with the Custom Rates feature, and ask your Galaksion manager for whitelists prepared specifically for October.

3️⃣ Combine ROS and RON campaigns in your strategy.

ROS (Run of Site) helps you scale the zones with proven results, and RON (Run of Network) catches new ones as they appear in our network every day. 

Watch your zones closely and react fast with features like Zones Tumbler Switch.

4️⃣ Use retargeting to bring back users who showed interest but left without buying.

A warmed-up audience is more likely to convert during major sales. Retargeting gives you a second chance to turn their interest into a completed purchase.

5️⃣ Test multiple creatives to find your top performer. 

Galaksion allows up to 10 creatives in a single ad campaign. So feel free to compare visuals, headlines, and promo angles to see which ones bring the highest CTR. 

And if you’re looking for some fresh options, you can browse our free creative library in your campaign settings or ask your manager for the latest high-converting creatives.

6️⃣ Let Shuffle Box test formats and creatives for you. 

Shuffle Box combines Mobile Push-Up, Interstitial, and On-Page Notification in a single format. Each time a user refreshes the page, the format rotates, while the best-performing creatives are prioritized based on eCPM.

This means less manual testing for you and more value from every impression.

7️⃣ Raise your frequency capping to 3/24 or 5/24 ahead of 10.10 & Amazon Prime Big Deal Days.

Our data shows conversions typically happen after 3 to 5 impressions. Higher frequency keeps your offer in front of shoppers until they are ready to buy.

8️⃣ Run your campaigns for a few days after the sale day.

Users stay active after the main date, and many brands extend their promotions. Keep your campaigns live to capture post-sale demand.

9️⃣ Use fresh tracking links for your ad campaigns.

Separate links for each sale give you cleaner data, so you will see exactly what worked on 10.10 and what worked on Prime Big Deal Days.

🔟 Optimize for sales, not clicks. 

Run CPA campaigns with a completed purchase as your target action, so your optimization is focused on actual sales rather than earlier funnel events. During peak shopping days, this helps you get more value from every dollar spent.

Best-performing offers & product categories

Top offers

• AliExpress
• Amazon
• Shopee
• Lazada
• Tmall Global
• Trip.com
• TikTok Shop
• Flipkart
• Shein
• DHgate
• And more

Best-selling product categories

High-demand everyday products: 

💄 Beauty 

💊 Health products

🏠 Home goods

🧸 Children’s products

Gift-themed products: 

🧴 Cosmetics

🧖🏻‍♀️ Personal care

🔌 Small electronics

👜 Accessories

Recommended GEOs & CPM rates (mobile, also test desktop)

For CPA rates, reach out to Galaksion’s support team. 

AliExpress (worldwide, try various countries)

Android

CL — $0.4

ES — $0.7

MX — $0.7

BR — $0.8

ID — $0.45

+ more

Especially: GB, MX, BR, UA, IL, PE, SG, KR, AR, AU, DE, IT, SA, CH, PT, SE, BH, US, CL, CA, NL, JP, ES, FR, PL

iOS

JP — $0.5

US — $1.6

GB — $1.65

DE — $1.3

FR — $0.75

CA — $1.3

ES — $1.3

MX — $0.45

AU — $1.4

+ more

Shopee (+ Lazada)

Android

ID — $0.45

VN — $0.35

MY — $0.9

TW — $0.65

PH — $0.55

TH — $0.7

SG — $0.65

iOS

ID — $0.6

VN — $0.7

MY — $1.3

TW — $1.3

PH — $0.7

TH — $1

SG — $1.3

Trip (worldwide, try various countries)

Android

HK — $0.75

SG — $0.65

TW — $0.65

MY — $0.9

KR — $0.6

ID — $0.45

iOS

HK — $2.5

TW — $1.3

SG — $1.3

GB — $1.65

KR — $0.8

MY — $1.3

JP — $0.5

Shein 

WW, top: US, GB, CA, SA, ID, KW

Amazon

WW, top: IN, US, AE, SA, MX

Flipkart 

GEO: IN

DHgate:

WW, top: US

Create your Galaksion account to see live volumes for your GEOs in Traffic Volumes.

Your test plan before the peak



Today: register, top up, and launch one RON campaign per GEO with 5–10 creatives and a 3/24 cap.

Next 2 days: cut weak zones, get a fresh whitelist from your manager, and move winners to ROS.

October 6-7: raise bids on your best Amazon bundles.

October 10: raise bids on your best Southeast Asia combinations.

After the sales: keep campaigns live for a few more days and save your data for 11.11.

By Singles Day, you’ll have tested combos instead of guesses. Register and launch your first campaign on Galaksion!