1.18B fans, 27M viewers, 6× orders

Seven events go live tomorrow, and the biggest peaks come mid-month. Here’s how to test early and scale in time → 

🟠 10.10: warm-up from October 1

Last year, Shopee sellers saw orders jump up to 6× and sales up to 19×. The warm-up is short, so start launching your E-commerce offers this week.

🟠 NFL: three traffic peaks a week

Nielsen data show NFL games pulling up to 27 million viewers. With games on Thursday, Sunday, and Monday, you get fresh traffic all month.

🟠 Champions League: matchdays October 13–21

Last season, the tournament reached a record global audience of 1.18 billion (+22% YoY). Use our event calendar to land on working setups by the first matchday.

Scroll down for GEOs, formats, and verticals for every event, and save this post for later!

1️⃣ The Sports Batch

Verticals: Betting, VPN, Utilities, Adblocker, Sweepstakes, Survey, Streaming, Entertainment

Formats: Clicker, Shuffle Box

🏈 AMERICAN FOOTBALL

NFL

October 4–30, 2026

TBA

GEOs: NG, GB, ES, EG, IT, MA, GR, KE, ZA, GH, DZ, PT, PL, DE, JM, CL, US, BR, FR, SA, AE, UA, TN, HR, ET, ID, TR, MX, AR, BE

⚾ BASEBALL

MLB Playoffs

October 1–31, 2026

October 1, 2026

TBA

GEOs: US, AR, BR, AU, CA, PE, IN, NG, JM, PH, EG, NZ, DE, BD, MX, NP, GH, MA, CO, ES, EC, KE, SA, AE, ZA, UY, LK, FR, UA, VN

🏀 BASKETBALL

NBA

October 20–30, 2026

TBA

GEOs: US, GB, EG, BR, CA, IN, PH, AR, CO, MX, PE, NZ, AU, IE, NP, EC, BD, CL, HR, JM, NG, UA, GH, RS, BA, ME, MK

🏒 ICE HOCKEY

NHL

October 1–30, 2026

October 1, 2026

New York Rangers vs Tampa Bay Lightning

October 2, 2026

Vancouver Canucks vs Edmonton Oilers

GEOs: US, BR, CA, AR, GR, PH, CO, MX, PY, PE, RS, EC, JM, BD, CL, NG, AU, LT, GH, DO, BO, BA

⚽ FOOTBALL

UEFA Nations League

October 1–6, 2026

October 1, 2026

Germany vs Serbia

Greece vs Netherlands

Denmark vs Portugal

Wales vs Norway

Ireland vs Austria

October 2, 2026

France vs Italy

Belgium vs Türkiye

Ukraine vs Northern Ireland

Bosnia & Herzegovina vs Sweden

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

Bundesliga

October 9–25, 2026

TBA

GEOs: ES, GB, NG, IT, DE, GR, NP, ZA, EG, KE, AE, GH, PT, SG, MA, JM, MX, UA, FR, SA, IN, ID, QA, DZ, ET, CL, MY, LK, VE, PL

LaLiga

October 10–25, 2026

TBA

GEOs: ES, GR, EG, NG, MA, IT, GB, ZA, GH, KE, SA, DZ, FR, JM, DE, TR, BE, IQ, PL, ET, PT, AE, CL, TN, NP, ID, SE, UA, LY, MX

Ligue 1

October 9–30, 2026

TBA

GEOs: EG, ES, NG, GB, FR, ZA, KE, MA, GH, PT, JM, IT, SA, AE, DE, MX, BR, PE, NP, DZ, PL, GR, UA, RS, VE, IN, IQ, ID, SE, BA

Premier League

October 10–25, 2026

TBA

GEOs: ES, GB, NG, ZA, KE, GR, EG, MA, GH, IT, JM, DE, SA, DZ, ID, AE, BE, TR, PL, NP, PT, SE, MY, IE, JP, FR, TN, NO, BR, ET

Serie A

October 10–28, 2026

TBA

GEOs: IT, ES, EG, GR, NG, GB, ZA, KE, MA, PT, GH, DE, SA, JM, FR, CL, PL, BE, DZ, TN, AE, ET, TR, AR, ID, NP, PE, RS, SE, HR

UEFA Champions League

October 13–21, 2026

TBA

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

UEFA Europa League

October 15–22, 2026

TBA

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

UEFA Conference League

October 15–22, 2026

TBA

GEOs: NG, ES, DE, GB, ZA, MX, GR, GH, KE, MA, IT, FR, BR, PL, EG, DZ, US, AE, JM, SA, PE, NP, SE, PT, CO, UA, CA, ET, ID, CH

2️⃣ Online Shopping

Vertical: E-Commerce

Formats: Clicker, Shuffle Box

🛒 SALES

AliExpress

October 1–7, 2026

Choice Day

GEOs: ES, FR, MX, KR, CL, CA, BR, DE, US, GB, IT

Shopee

October 1–11, 2026

10.10 Brands Festival

GEOs: ID, VN, MY, TH, PH, SG, TW, BR

DHgate

October 1–10, 2026 — TBC

10.10 Sale

GEOs: US, GB, CA

Shein

October 1–10, 2026 — TBC

10.10 Sale

GEOs: SA, FR, US, DE, IT, GB, ES, AE, CA, KW

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