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30.11.2020
News Digest
30.11.2020
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Was there a Google search update? Starting around Monday, November 23rd, there have been some signals that Google was pushing out another Google search algorithm ranking update. But the chatter is almost non-existent while some of the tools show big changes. Google has not confirmed any search update release prior to Thanksgiving.Facebook's Libra currency could debut in a limited form early next year. Facebook controversial Libra cryptocurrency could launch as early as January, according to the Financial Times, but it appears the project has once again scaled back its ambitions.
23.11.2020
News Digest
23.11.2020
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Apple doubles down on upcoming iOS 14 privacy features, slams Facebook for collecting ‘as much data as possible’. Last month, a coalition of eight civil and human rights organizations penned an open letter to Apple CEO Tim Cook regarding the company’s decision to delay the release of the new App Tracking Transparency feature in iOS 14. Apple has now responded to that letter, doubling down on its privacy practices and offering more color on the decision to delay the App Tracking Transparency feature in the first place.
16.11.2020
News Digest
16.11.2020
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U.S. backs down on TikTok. The Commerce Department said Thursday it wouldn’t enforce its order that would have effectively forced the Chinese-owned TikTok video-sharing app to shut down, in the latest sign of trouble for the Trump administration’s efforts to turn it into a U.S. company.
The Commerce Department’s action delayed implementation of an order, set to take effect on Thursday, that would have barred companies from providing internet-hosting or content-delivery services to TikTok.
The Chinese-owned app TikTok has been labeled a national-security threat by the U.S., but it isn’t unique in the data it collects.
09.11.2020
News Digest
09.11.2020
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WhatsApp rolls out payments in India. WhatsApp, which began testing its payments service in India with 1 million users in early 2018, has finally started to expand the feature to more users in the world’s second largest internet market.
The service is rolling out payments in ten Indian regional languages in the latest stable version of WhatsApp app on Android and iOS. The announcement comes hours after National Payments Corporation of India (NPCI), the body that operates the popular UPI payments infrastructure, said that it had granted approval to WhatsApp to roll out UPI-powered payments in the country.
02.11.2020
News Digest
02.11.2020
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Google Chrome tests Shopping Ads on new tab page Facebook poised to face antitrust suit with FTC decision near U.S. antitrust officials are nearing a final decision on bringing a lawsuit against Facebook Inc. that accuses the social-media giant of using its dominance to harm competition, according to a person familiar with the matter. A new feature shows advertisements on shopping based on your browsing activity on Google services. Shopping, payments, and customer service on WhatsApp The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. More than 175 million people every day message a WhatsApp Business account. The research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so. WhatsApp will expand ways for people to check out available products and make purchases right from a chat. The company wants to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time.
21.10.2020
CPA payment model for Self-Service platform
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That’s right. Now, working on Galaksion! Self-Service platform, you can choose a CPA payment model and pay for conversions only. How does it work? All CPA campaigns firstly start with a test. When creating a campaign you will be asked to define a test budget. The test budget is used to cover the cost of the test or simply to cover traffic costs. After the test will be finished, money will be charged from your regular balance as the campaign is generating conversions.
28.09.2020
News Digest
28.09.2020
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Facebook ranks last in digital trust among consumers. 2020 US Digital Trust Survey ranked nine platforms — Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube — according to how respondents perceived them along five pillars of digital trust: security, legitimacy, community, ad experience, and ad relevance.Nearly one-third of US Facebook users at least somewhat disagreed that they had confidence in the platform to protect their data and privacy. Just 10% of LinkedIn's users said the same of the professional network which is why it was found the most trusted among consumers. 
22.09.2020
“Lazy” dating case with 56% ROI: On-Page tests
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We know you adore reading successful cases. We love it too - especially, when it’s Galaksion that provides with traffic.All of us will remember 2020 not only because of the pandemic (be it wrong) but also because of the new generation of dating offers. Self-isolated, as we were, felt boring, little lonely and definitely had a lot more spare time. The need to socialise caused a splash of dating services. The advertiser seized the opportunity and rushed into the market with our offer.Galaksion editor’s note.We believe that professional success requires keeping your ear to the ground. That’s why in our private channels Galaksion team has been collecting all the hot and happening news of the market. Recently we decided to make the channels public as another way to show you our care. You can subscribe...
21.09.2020
News digest 21.09.2020
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Instagram says it has no plans to add links to photo captions! Despite what a recent patent application suggests, Instagram says it has no plans to add links to photo captions.  Instagram parent company Facebook first submitted the patent application back in 2016, which shows a pop-up appearing when the user adds a URL to a caption, asking if the user wants to pay $2 to make the link live. This, of course, has long been one of the biggest complaints about Instagram: that if you want to include a link to a story, product, or anything else in your post you can’t add URLs to captions of photos. Most people go the “link in bio” route, and verified Insta users can add links to Stories. ePayments announced that it is getting ready to start working again
18.09.2020
PeerClick, a powerful tracker with a free plan!
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PeerClick is a cloud tracker, which allows you to analyze and optimize your campaigns in real time, create detailed reports, organize your workflow and distribute your traffic effectively. Since now, working on our Self-Service platform for advertisers, you can use another handy tool to make your campaigns more effective and increase your profit.  Have not worked with PeerClick yet? With a free plan you will have 100 000 clicks every month. In addition to that the promo code "Galaksion" will bring you a $50 bonus, which can be used as a payment for any plan.
14.09.2020
News digest 14.09.2020
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QR codes are defying skeptics and making a comeback. QR codes are making a comeback in the pandemic era, adopted by bars and restaurants and in marketing, retail, technology and payments. Burger King, CVS, L'Oréal, 1-800-Flowers, and Walmart are among brands that have used QR codes in marketing or retail in recent months, for things like coupons and contactless payments that are considered more sanitary during the pandemic. QR codes' momentum has been helped by tech platforms including Snapchat and Pinterest rolling out their own versions and Chinese apps like Tencent and Alibaba popularizing their usage and standardizing their technology.
10.09.2020
Galaksion anti-fraud system
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Dear friends! Are you scared of fraud? Fear not!
As we always state, we do care for your budget and our reputation, and because of that our advanced anti-fraud system protects you from all kinds of malicious activities. We detect fraud regardless of the device, ad format and GEO. Every click is investigated thoroughly by a number of parameters to make sure you get activity only from real users. No bots will pass unnoticed, as we reveal and block them.


Another important feature of our system - detecting and fixing blind spots. If an ad is displayed in a blind area where it cannot be seen by the user, such cases are monitored and not counted as impressions.

No matter how tough it may be, if the system detects any sort of violation from a publisher, we dissolve our partnership. Our team members are well aware of the fact the reputation comes first. That is why we would never let mistrust get in the way of cooperation with our partners.

Let’s sum up:
- There will be no bots, malware and any fraud. Never ever.
- Each and every ad served will be legal and transparent.
- No manipulations and miscalculations.

And let us remind you - we do not have resell traffic from other networks. The only source of ours is our publishers’ websites, that is why we are so sure of its quality.
07.09.2020
News digest 07.09.2020
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Apple delays new anti-tracking privacy measures. Apple has delayed the implementation of new privacy measures designed to stop apps and websites tracking people online without their consent. The changes also mean the app will have to ask a user's permission to access the ad-tracking ID on an iPhone or iPad. The measures were due to arrive in the latest iOS 14 update in the autumn. But Apple said the changes were being delayed until the start of 2021 to give app developers and websites more time to adapt their services. Facebook has warned that Apple's privacy plan could make one of its advertising tools "so ineffective on iOS 14 that it may not make sense to offer it on iOS 14". The social network says it will no longer collect users' ad-tracking IDs on iOS 14, and that Apple's plan had forced it to make that decision.
31.08.2020
News digest 31.08.2020
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Walmart is teaming up with Microsoft on TikTok bid. The retail giant confirmed to CNBC that it’s interested in buying the popular short-form video application.Walmart shares hit a 52-week high of $139.35 on Thursday. At the close, they were up nearly 5% to $136.63, bringing the company’s market cap to almost $387 billion. TikTok’s Beijing-based parent company, ByteDance, is nearing an agreement to sell its U.S., Canadian, Australian and New Zealand operations in a deal that’s likely to be in the $20 billion to $30 billion range, sources say. It has not yet chosen a buyer, but could announce the deal in coming days, the sources say. Walmart is pursuing the acquisition at a time when it’s trying to better compete with Amazon. It plans to launch a membership program, called Walmart+, soon. The subscription-based service is the retailer’s answer to Amazon Prime, which includes original TV shows and movies.
26.08.2020
Test Campaigns FAQ
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Space profit to everyone! Recently we wrote about 5 types of traffic sources. Today we continue to share useful tips and answer your questions about tests. How to choose a high converting offer? If you read our post about 5 types of traffic sources, you already know which exactly source to choose for testing 😉 Then we recommend you to ask your AM about the verticals and targets worth trying. Choose offers according to this advice. GEO MATTERS! What geo to choose?
24.08.2020
News digest 24.08.2020
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Shopee dominates online shopping in Vietnam. Shopee reported a new web traffic record in Vietnam with 52.5 million monthly visits last quarter, exceeding Lazada’s previous record in 2017. The Singapore online shopping platform’s numbers exceeded those of the next two put together, Vietnamese companies Mobile World (25.1 million) and Tiki (21.1 million), according to data collated by Malaysian online shopping aggregator iPrice Group. Shopee achieved growth of 21.6 percent from the first quarter, while the three behind it, Mobile World, Tiki, and Singapore’s Lazada, saw declines of 6-12 percent.
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