Facebook ranks last in digital trust among consumers. 2020 US Digital Trust Survey ranked nine platforms — Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube — according to how respondents perceived them along five pillars of digital trust: security, legitimacy, community, ad experience, and ad relevance.Nearly one-third of US Facebook users at least somewhat disagreed that they had confidence in the platform to protect their data and privacy. Just 10% of LinkedIn's users said the same of the professional network which is why it was found the most trusted among consumers.