FACEBOOK LAUNCHES AD CAMPAIGN TO DEFEND PERSONALIZED ADVERTISING AHEAD OF APPLE PRIVACY CHANGE. Facebook is launching a new ad campaign called “Good Ideas Deserve to be Found,” which makes a case for personalized advertising. The company says the campaign is meant to “help people understand how the personalized ads they see help them discover new things they love, and support businesses in their community.” It comes as Apple’s privacy changes draw near, which will impact personalized advertising on Apple devices.

Facebook inflated ad metrics to make more profit. Documents made public allege that Facebook executives brushed off an employee who proposed changing a Facebook ad metric to make it more accurate. The documents come as part of an ongoing class action lawsuit that claims Facebook inflated metrics to boost ad revenue. Facebook’s senior executives knew for years that its “potential reach” function was inflated and misleading, but they failed to act and actively tried to conceal the issues.

Disney Plus hits 94.9 million subscribers, beating its four-year goal in 14 months. Disney Plus reached a new high of 94.9 million subscribers around the world, the company announced in its Q1 2021 earnings report. Hulu now has 39.4 million subscribers, while ESPN Plus has 12.1 million. subscribers The strong numbers for Disney Plus show a noticeable jump from the 86 million subscribers Disney announced it had reached at its investor day in December 2020. The surge in subscribers likely came from holiday streaming releases of major titles like Pixar’s Soul and the final episodes of The Mandalorian’s second season in December.

14% top-up bonus for new SSP advertisers!February is the month of love, so the top vertical for the next few weeks is dating. Are you among those who haven't tried our direct traffic yet, but are ready to find out how well dating (and other verticals) matches with it?

Criteo is preparing a major restructure. AdTech company Criteo is preparing a major restructuring that will affect about 10% of its 2,600 employees. It doesn't necessarily mean that 10% of the staff will be laid off; some believe the adjustments will affect the sales division. There's also speculation that the restructuring could lead to a potential sale of Criteo - the company has relatively inexpensive stock, low costs and more than $600 million in cash on hand.

Apple’s app tracking transparency feature will be enabled by default and arrive in ‘early spring’ on iOS. The company first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad targeting purposes. While iOS 14 launched in the fall, Apple delayed the tracking restrictions until 2021, saying it wanted to give developers more time to make the necessary changes.

The number of posts about typical affiliate mistakes is growing and so is the number of questions that our managers are asked about them, so we decided to compile our own list. We'll be posting it a part by part, starting with the top five. 1. Working with all traffic sources at once Every traffic source has its own specifics. Some can only be handled by large teams with high budgets.

Google is threatening to pull its search engine from Australia.Google has flagged removing its search engine from Australia over the Federal Government's proposed digital media code. The proposal would force tech giants to pay local media companies for providing their content in search and sharing their content on social media, which Google says would "dismantle a free and open service that's been built to serve everyone".

High-performed direct traffic, free creative templates for your campaigns, CPA pricing model, detailed statistics, lots of tools to save your time and increase your profits. Is there anything else we can make our partners delighted with?

Gojek plans merger with Tokopedia The Indonesia-headquartered super-app is reportedly in advanced merger talks with local e-commerce marketplace Tokopedia, ahead of a planned initial public offering of the combined entity. Indonesia’s two most valuable start-ups have signed a detailed term sheet to conduct due diligence of each others’ business. The deal would create an internet powerhouse valued at $18 billion, with businesses that include ride-hailing and payments to online shopping and delivery.

How to properly optimize your campaigns? Previously, we told you how to properly test campaigns at the beginning and get first impressions and clicks. Optimization is done by various methods, usually from general and simple ones to more specific and complex. Optimization by creatives and prelandings.

Adobe Flash rides off into the sunset. Adobe scheduled the end of support for its famous Flash software on December 31st, 2020. While Adobe won’t start blocking Flash content until January 12th, major browsers will shut it all down tomorrow and Microsoft will block it in most versions of Windows. It’s over.

2020 year in review: 10 mobile milestones. Year-to-date, consumer spending has now reached approximately $106 billion globally between January 1 and December 17. This figure represents 30 percent growth year-over-year when compared to the same period in 2019.
It’s been an eventful year for TikTok, which has reached nearly 2.6 billion installs globally to date, including Douyin on iOS in China. In Q1 2020, it set a new record with 315 million installs globally.
From January to November, Business apps saw approximately 3.6 billion installs globally from across the App Store and Google Play. This figure is more than double the 1.5 billion installs the category saw in the same period in 2019, representing 140 percent Y/Y growth.
This year has already seen five titles surpass $1 billion, with PUBG Mobile from Tencent leading the way at $2.6 billion, up 64.3 percent from 2019. Another Tencent game, Honor of Kings, has accumulated close to $2.5 billion in player spending, up 42.8 percent from the year prior.

The year is almost over and it's time to sum up some results! 2020 hasn't been easy for any of us, it's true, but while sipping hot chocolate and wrapping the last presents, we'd like to remember the most important, pleasant and memorable moments of the outgoing year.

Cyberpunk maker CD Projekt sued by investor over botched launch. CD Projekt SA was sued by an investor who claims the company misled him about the potential of the error-plagued game whose botched release this month caused shares to dive. The company’s American depositary receipts fell 25% in the three days after Cyberpunk 2077 was released on Dec. 10. They fell another 16% after Sony removed the game from its Playstation store on Dec. 18.

At the end of the year, we decided to give you something that many people asked for and that no other advertising network had. Up to this moment. Now any advertiser launching his ad campaigns via Galaksion Self-Service platform can use our creatives base . All these creatives have been tested on our trusted sources and have the highest conversion rates.

Disney’s brand Star will be included as part of Disney+ in selected international markets, and launch as a separate streaming service in Latin America as Star+.
Star will also launch in Europe and several international markets including Australia, New Zealand, and Canada in February 2021.
The streaming service will continue its global rollout, beginning with Singapore in February 2021, followed by Eastern Europe, Hong Kong, Japan, and South Korea later in 2021.

Have you been good this year? We are sure that you have!
As have we, but perfection has no limits. That’s why we decided to announce gSanta Post Box opened! Christmas is a time of miracles and wishes coming true! Write a letter telling us how we can make our work even more profitable and comfortable — and the Galaksion team will do its best to fulfill your wish and provide even more successful service and merrier mood in the upcoming year.

Lawmakers from 34 countries back ‘Make Amazon Pay’ campaign.The “Make Amazon Pay” campaign was launched on Nov. 27 – the annual Black Friday shopping bonanza – by a coalition of over 50 organizations, with demands including improvements to working conditions and full tax transparency. The letter’s signatories include U.S. Congresswoman Ilhan Omar and Rashida Tlaib, former UK Labour Party leader Jeremy Corbyn and Vice President of the European Parliament Heidi Hautala, co-convenors Progressive International and UNI Global Union said. BuzzFeed News: Facebook ignores fraudulent ads and hacked accounts as long as the company "gets paid”

PhonePe is raising USD $700 mn; firm valued at USD $5.5 bn. Flipkart, India’s homegrown e-commerce marketplace, announced a partial spin-off of PhonePe, the digital payments platform in the country. Registered users of the platform can send and receive money, recharge their mobiles, DTH, data cards, pay at stores, make utility payments, buy gold and make investments.
Within four years since its founding, PhonePe crossed the 250 million registered user milestone, with over 100 million monthly active users (MAU) generating nearly a billion digital payment transactions in October 2020.

Was there a Google search update? Starting around Monday, November 23rd, there have been some signals that Google was pushing out another Google search algorithm ranking update. But the chatter is almost non-existent while some of the tools show big changes. Google has not confirmed any search update release prior to Thanksgiving.Facebook's Libra currency could debut in a limited form early next year. Facebook controversial Libra cryptocurrency could launch as early as January, according to the Financial Times, but it appears the project has once again scaled back its ambitions.

Apple doubles down on upcoming iOS 14 privacy features, slams Facebook for collecting ‘as much data as possible’. Last month, a coalition of eight civil and human rights organizations penned an open letter to Apple CEO Tim Cook regarding the company’s decision to delay the release of the new App Tracking Transparency feature in iOS 14. Apple has now responded to that letter, doubling down on its privacy practices and offering more color on the decision to delay the App Tracking Transparency feature in the first place.

U.S. backs down on TikTok. The Commerce Department said Thursday it wouldn’t enforce its order that would have effectively forced the Chinese-owned TikTok video-sharing app to shut down, in the latest sign of trouble for the Trump administration’s efforts to turn it into a U.S. company.
The Commerce Department’s action delayed implementation of an order, set to take effect on Thursday, that would have barred companies from providing internet-hosting or content-delivery services to TikTok.
The Chinese-owned app TikTok has been labeled a national-security threat by the U.S., but it isn’t unique in the data it collects.

WhatsApp rolls out payments in India. WhatsApp, which began testing its payments service in India with 1 million users in early 2018, has finally started to expand the feature to more users in the world’s second largest internet market.
The service is rolling out payments in ten Indian regional languages in the latest stable version of WhatsApp app on Android and iOS. The announcement comes hours after National Payments Corporation of India (NPCI), the body that operates the popular UPI payments infrastructure, said that it had granted approval to WhatsApp to roll out UPI-powered payments in the country.

Google Chrome tests Shopping Ads on new tab page Facebook poised to face antitrust suit with FTC decision near U.S. antitrust officials are nearing a final decision on bringing a lawsuit against Facebook Inc. that accuses the social-media giant of using its dominance to harm competition, according to a person familiar with the matter. A new feature shows advertisements on shopping based on your browsing activity on Google services. Shopping, payments, and customer service on WhatsApp The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. More than 175 million people every day message a WhatsApp Business account. The research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so. WhatsApp will expand ways for people to check out available products and make purchases right from a chat. The company wants to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time.

That’s right. Now, when you launch Popup (Popunder) campaigns on the Galaksion Self-Service platform, you can pay for conversions only. How does it work? All CPA campaigns firstly start with a test. When creating a campaign you will be asked to define a test budget. The test budget is used to cover the cost of the test or simply to cover traffic costs. After the test will be finished, money will be charged from your regular balance as the campaign is generating conversions.

Facebook ranks last in digital trust among consumers. 2020 US Digital Trust Survey ranked nine platforms — Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube — according to how respondents perceived them along five pillars of digital trust: security, legitimacy, community, ad experience, and ad relevance.Nearly one-third of US Facebook users at least somewhat disagreed that they had confidence in the platform to protect their data and privacy. Just 10% of LinkedIn's users said the same of the professional network which is why it was found the most trusted among consumers. 

We know you adore reading successful cases. We love it too - especially, when it’s Galaksion that provides with traffic.All of us will remember 2020 not only because of the pandemic (be it wrong) but also because of the new generation of dating offers. Self-isolated, as we were, felt boring, little lonely and definitely had a lot more spare time. The need to socialise caused a splash of dating services. The advertiser seized the opportunity and rushed into the market with our offer.Galaksion editor’s note.We believe that professional success requires keeping your ear to the ground. That’s why in our private channels Galaksion team has been collecting all the hot and happening news of the market. Recently we decided to make the channels public as another way to show you our care. You can subscribe...

Instagram says it has no plans to add links to photo captions! Despite what a recent patent application suggests, Instagram says it has no plans to add links to photo captions.  Instagram parent company Facebook first submitted the patent application back in 2016, which shows a pop-up appearing when the user adds a URL to a caption, asking if the user wants to pay $2 to make the link live. This, of course, has long been one of the biggest complaints about Instagram: that if you want to include a link to a story, product, or anything else in your post you can’t add URLs to captions of photos. Most people go the “link in bio” route, and verified Insta users can add links to Stories. ePayments announced that it is getting ready to start working again

PeerClick is a cloud tracker, which allows you to analyze and optimize your campaigns in real time, create detailed reports, organize your workflow and distribute your traffic effectively. Since now, working on our Self-Service platform for advertisers, you can use another handy tool to make your campaigns more effective and increase your profit.  Have not worked with PeerClick yet? With a free plan you will have 100 000 clicks every month. In addition to that the promo code "Galaksion" will bring you a $50 bonus, which can be used as a payment for any plan.

QR codes are defying skeptics and making a comeback. QR codes are making a comeback in the pandemic era, adopted by bars and restaurants and in marketing, retail, technology and payments. Burger King, CVS, L'Oréal, 1-800-Flowers, and Walmart are among brands that have used QR codes in marketing or retail in recent months, for things like coupons and contactless payments that are considered more sanitary during the pandemic. QR codes' momentum has been helped by tech platforms including Snapchat and Pinterest rolling out their own versions and Chinese apps like Tencent and Alibaba popularizing their usage and standardizing their technology.

Dear friends! Are you scared of fraud? Fear not!
As we always state, we do care for your budget and our reputation, and because of that our advanced anti-fraud system protects you from all kinds of malicious activities. We detect fraud regardless of the device, ad format and GEO. Every click is investigated thoroughly by a number of parameters to make sure you get activity only from real users. No bots will pass unnoticed, as we reveal and block them.


Another important feature of our system - detecting and fixing blind spots. If an ad is displayed in a blind area where it cannot be seen by the user, such cases are monitored and not counted as impressions.

No matter how tough it may be, if the system detects any sort of violation from a publisher, we dissolve our partnership. Our team members are well aware of the fact the reputation comes first. That is why we would never let mistrust get in the way of cooperation with our partners.

Let’s sum up:
- There will be no bots, malware and any fraud. Never ever.
- Each and every ad served will be legal and transparent.
- No manipulations and miscalculations.

And let us remind you - we do not have resell traffic from other networks. The only source of ours is our publishers’ websites, that is why we are so sure of its quality.

Apple delays new anti-tracking privacy measures. Apple has delayed the implementation of new privacy measures designed to stop apps and websites tracking people online without their consent. The changes also mean the app will have to ask a user's permission to access the ad-tracking ID on an iPhone or iPad. The measures were due to arrive in the latest iOS 14 update in the autumn. But Apple said the changes were being delayed until the start of 2021 to give app developers and websites more time to adapt their services. Facebook has warned that Apple's privacy plan could make one of its advertising tools "so ineffective on iOS 14 that it may not make sense to offer it on iOS 14". The social network says it will no longer collect users' ad-tracking IDs on iOS 14, and that Apple's plan had forced it to make that decision.

Walmart is teaming up with Microsoft on TikTok bid. The retail giant confirmed to CNBC that it’s interested in buying the popular short-form video application.Walmart shares hit a 52-week high of $139.35 on Thursday. At the close, they were up nearly 5% to $136.63, bringing the company’s market cap to almost $387 billion. TikTok’s Beijing-based parent company, ByteDance, is nearing an agreement to sell its U.S., Canadian, Australian and New Zealand operations in a deal that’s likely to be in the $20 billion to $30 billion range, sources say. It has not yet chosen a buyer, but could announce the deal in coming days, the sources say. Walmart is pursuing the acquisition at a time when it’s trying to better compete with Amazon. It plans to launch a membership program, called Walmart+, soon. The subscription-based service is the retailer’s answer to Amazon Prime, which includes original TV shows and movies.

Space profit to everyone! Recently we wrote about 5 types of traffic sources. Today we continue to share useful tips and answer your questions about tests. How to choose a high converting offer? If you read our post about 5 types of traffic sources, you already know which exactly source to choose for testing 😉 Then we recommend you to ask your AM about the verticals and targets worth trying. Choose offers according to this advice. GEO MATTERS! What geo to choose?

Shopee dominates online shopping in Vietnam. Shopee reported a new web traffic record in Vietnam with 52.5 million monthly visits last quarter, exceeding Lazada’s previous record in 2017. The Singapore online shopping platform’s numbers exceeded those of the next two put together, Vietnamese companies Mobile World (25.1 million) and Tiki (21.1 million), according to data collated by Malaysian online shopping aggregator iPrice Group. Shopee achieved growth of 21.6 percent from the first quarter, while the three behind it, Mobile World, Tiki, and Singapore’s Lazada, saw declines of 6-12 percent.