The killer feature to segment your audience in pop campaigns!

Imagine: Your ad campaigns get salespeople who take a more personal approach to customers. Galaksion introduces the game-changing feature — Audience Targeting. It's more than a tool: your new strategic ally that helps to target your campaigns on specific user categories based on information about previous interactions with our ads and user activity.  

The reasons to test the Audience Targeting feature:

🔹 enhance conversions and the performance of your offer by engaging the right audience at the right time;

🔹 choose which user types you want to work with;

🔹 customize audiences according to your needs;

🔹 optimize costs by allocating your budget to strategies that bring measurable results;

🔹 get more precise and deeper targeting with insights and information to guide your advertising strategies for the best outcome.

This feature rocks exclusively Pops CPM campaigns! 

How does Audience Targeting work?

You have the opportunity to target all user types simultaneously or to focus on specific ones.

Target Categories Galaksion has:

✔️ New Users

Tap into first-time visitors to gain off-the-chart engagement levels and higher conversion rates! However, to compete for traffic, you also need to set higher costs.

✔️ Regular Users

Use the loyalty of frequent visitors who consistently engage with the content and still convert well.

✔️ Old Users

Reengage long-time users who may have cooled off but can still be beneficial with the right approach, offering cost-effective outcomes.

Hacks to uplift ROI using the feature:

🔹 When you buy traffic for new users, set your rates to the maximum, at least not below the recommended rates on Traffic Volumes. Ask your manager for the win rate in this category.

🔹 Broaden your horizon — don't just target one audience segment; it limits your volumes. Maximizing your reach across all categories enhances your traffic and potential conversions.

🔹 Experiment with volumes and conversions by targeting different users.

Your roadmap to campaign success:

1️⃣ Go to the Self-Service platform section and select the “Campaigns” section.

2️⃣ Press “Create”.

3️⃣ Enter the campaign name.

4️⃣ Choose the CPM pricing model.

5️⃣ Select the Pops format.

6️⃣ Set GEO and rate.

7️⃣ Fill in targeting settings.

8️⃣ Select the audience using our tips above.

9️⃣ Complete the campaign settings.

🔟 Submit your campaign for review.

1️⃣1️⃣ Start gaining excellent campaign performance!

The traffic estimator takes into account the selected audience targeting and provides an understanding of how much traffic you can generate with each category's targeting. Use it for assistance!

Marketing insights and resources can significantly enhance your business and sales strategies, making it crucial to find related information and products to ensure the most effective advertising and marketing efforts.

Go to the platform, test the feature, and boost your ads’ performance! 🎁