This brief guide is intended for those who want to start collaborating with Galaksion but do not know much about the world of digital advertising. Thus, its aim is to highlight the most important terms for such beginners, whether they wish to learn more about website monetization or Internet promotion. In addition, it is noteworthy that some words may mean different things with different ad networks. Correspondingly, this guide defines the terms presented in the way we understand them. All the definitions are provided in a deliberately accessible, simplified, and shortened form.
If you want to know more about what a particular word means in your own context legally, please, address you account manager and look through our Terms and Conditions one more time.
Ads – digitally displayed advertisements which may include texts, links, graphics, interactive elements, rich media and video.
Account – your personal space within the Galaksion advertising platform. It was where your data is stored, settings are changed, statistics is displayed. Each account is assigned a unique name and password. There are two types of account in our system: self-service ones and managed ones.
Advertisers – persons or entities willing to promote their products, services or any other messages via digital ads placed on websites belonging to Galaksion’s pool of publishers.
Artificial traffic aka fake traffic, also fraud – clicks or any other actions generated not by real visitors and users. As a rule, such traffic is a result of willful automated operations and such sources as bots, chat rooms, script generators, outside third-party links, requests originating from e-mails, etc. Galaksion practices a zero-tolerance approach to artificial traffic. Thus, any traffic with untraceable or unreliable sources is deemed to be artificial.
Conversion – a desired action performed by a user after viewing the associated ad.
CPA or cost per action – pricing model where the actual cost is paid for a particular transaction performed by a web site user.
CPM or cost per mille – pricing model where the actual cost is paid for every thousand views of an ad.
CPV or cost per view – pricing model associated with video ads where the actual cost is paid for each single view and calculated on the basis of IAB standards.
Format – an exact form of ads defined by its message and basis. Galaksion’s formats include banners, i-banners, pop-ups, pop-unders, video ads (in-stream all-roll), interstitials, sliders, tab-unders, and direct-links.
GEO – a country, or a group of countries, where ads are to be displayed.
Landing page – a web page which opens after clicking the ad.
Lead – a user who has registered with the advertiser’s website.
Managed account – an account operating under the control of our account managers who are responsible for its performance and abidance by the Terms and Conditions. This is the basic type of the Galaksion accounts.
Offer – an advertiser’s bid for an advertising campaign.
Pre-landing page – a web page which opens before the main landing page opens. It can be used for both filtering and provoking additional interest.
Publisher – an individual or legal entity willing to monetize their web-presence (i.e websites) by placing digital ads there.
Preset – sites where ads featuring a particular topic are particularly efficient.
Self-Service Account – an account that allows you to tune and optimize your activities on your own instead of an external account manager. Such accounts cannot be generated automatically. Each of them is subject to individual approval.
Self-Service Platform – Galaksion’s own platform where publishers and advertisers can launch and modify their digital advertising campaigns, generate advertising tags, and manage their own accounts.
Tag – code (some lines of it) which is to be added to the source code of the website. Normally, but not universally, it is inserted where the ad is going to be displayed.
Tiers – four levels of GEOs, in accordance with their paying capacity.
Traffic — amount of Internet users visiting a web site as well as the amount of sessions generated by them. In a more narrow sense, your traffic is the amount of clicks and/or other actions performed by users in your particular case.