Subscriptions ranked second in our Race across the verticals. As promised, today we’ll dive deep into the vertical. With this post, launching campaigns will be as easy as tuning the wave on the radio.
Subscriptions’ CTA (call-to-action) is the user’s payment for a subscription to content, goods, or services.
The vertical is divided by the source of payment:
🔺 SP: subscription payment comes from any wallet or service;
🔺 BP: bank subscription means that customers pay by their bank cards;
🔺 Mobile subscriptions: when a person chooses to use mobile payments.
Why drive traffic to subscriptions?
The era of subscriptions is here. We're hooked on music, series, films, and apps that simplify our life. All these facilities require paid subscriptions. So the Subscription Economy has grown nearly 6x (more than 435%) over the last 9 years, according to Zuora. People often choose subscriptions as it’s easier to pay 50€ a month than 800€ today.
The main advantage of subscriptions is that this is a pure white vertical. So your leads will definitely be approved.
Our optimization team monitors the situation with subscriptions every day, and wants to share tips.
🔺 Try a larger number of various landings. Pre-landings aren’t effective here.
🔺 Don’t waste time on small operators as you’ll get a little amount of traffic.
🔺 Test different creatives: don’t use only aggressive calls to subscribe. Sometimes images work better. For example, dating.
As an additional bonus, you get insights from our Race across the verticals. In our selection, you’ll find mixes of vertical + format + GEO + platform + payment model + rates to launch a beneficial subscriptions campaign.
Let this cheat-code work for you. Use it right now.
FR — $0.55
MY — $1.05
ZA — $0.80
AE, SA — $0.45
AE, SA — 0.55
EG — $0.02
ZA — $0.10
FR — $0.45
MY — $0.95
ZA — $1.50
AE, SA — $2.70
ID — $0.25
FR — $0.55
AE, SA — $ 2.70
EG — $0.45
ZA — $1.20