News digest 29.03.2021

APP STORE AND GOOGLE PLAY USERS HAVE LOST $400 MILLION IN TOTAL BECAUSE OF FLEECEWARE APPS

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More than 200 new fraudulent “fleeceware” applications on the Apple App Store and the Google PlayStore have been discovered. The apps contain a hidden subscription or excessive price of one.

FACEBOOK AND AMAZON ARE NOW THE TOP LOBBYING SPENDERS IN THE US

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Experts have assessed the influence of four IT giants - Google, Amazon, Facebook, and Apple - on regulators and legislators.
The country's tech giants gave around $3.2 million in 2020 to members of Congress who look into big technology regulation.
Big Tech contributed at least 33% more in the 2020 election cycle than it did in 2018.
Total expenditure for 2020 was $124 million.
Facebook and Amazon have invested almost twice as much as oil giant ExxonMobil and tobacco company Philip Morris in 2020, according to a new report.

PAYPAL SEES NO LETUP FOR ONLINE SHOPPING EVEN WITH REOPENINGS

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The company is on track to process at least $1 trillion a year in payments. That compares with $936 billion for all of 2020. PayPal has grown immensely during the pandemic, adding 5.3 million new merchants to its platform.

WHY CHINESE TECH STOCKS COLLAPSED?

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First, the U.S. securities regulator adopted measures that would kick foreign companies off American stock exchanges if they do not comply with U.S. auditing standards.
Second, there is an unprecedented regulatory crackdown in China on domestic technology companies, citing concerns that they have built market power that stifles competition. Alibaba and Tencent already came under strict control and fines.
Third, China gradually ceases to stimulate the economy, fearing a financial bubble. The Central Bank of China has not launched a net investment in the market for almost a month now. By the way, at this time another $3 trillion package is being prepared in the United States.

GOOGLE’S POST-COOKIE TARGETING PLANS STUMBLE AT A GDPR HURDLE

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FLoC (Federated Learning of Cohorts) technology trials are delayed due to concerns over their compatibility with GDPR (General Data Protection Regulations).
The main cause is uncertainty as to which party — either the publisher or the web browser — would constitute a “data controller” and a “data processor”.

IOS INSTALL COST INCREASED BY 30%

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The share of inorganic installs (NOIs) on iOS is down 20% from the first half of last year. The share of organic installs on iOS remained unchanged, as did the number of apps launching campaigns on this platform.
The main reason for the decline in NOI was a 30% increase in the cost of installation (CPI) on iOS (while the CPI on Android grew by only 10%). This was influenced by the increase in demand associated with the acceleration of digital transformation during the pandemic. At the same time, there was a decrease in supply - it was caused by a 40% increase in the number of users using Limit Ad Tracking (LAT).

STREAMING MUSIC REVENUE NOW ACCOUNTS FOR 62% OF GLOBAL RECORDED MUSIC SALES

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The global recorded music market grew by 7.4%, to $21.6 billion in 2020.
The growth in streaming revenues more than offset the decline in other formats’ revenues, including physical revenues which declined 4.7%; and revenues from performance rights which declined 10.1%
Growth was driven by streaming, especially by paid subscription streaming revenues, which increased by 18.5%.There were 443 million users of paid subscription accounts at the end of 2020.
Spotify, Apple Music and other platforms (46% paid subscription and 16% advertising-supported) grew 19.9% and reached $13.4 billion, or 62.1% of total global recorded music revenues.

YOUTUBE IS TESTING THE PRODUCT DETECTION FEATURE IN VIDEOS

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The feature will appear in between the recommended videos, to viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube. This feature will be visible to people watching videos in the US.

GLOBAL CONSUMER SPENDING IN MOBILE APPS REACHED RECORD LEVELS IN 2020

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In-app purchases climbed 30 percent year-over-year to $111 billion. IAPs among the top non-game apps also grew and reached a median price of $5.99 in 2020, 1.5 times the median of $3.99 in 2017.
The majority of IAPs in the non-game apps we studied, 65 percent, were still priced below $10 in 2020, but the next tier—$10 to $49.99—has been gaining ground over the past four years. This tier represented about 19 percent of IAPs in 2017, while its share has grown to 26 percent as of 2020.

ZERO-CLICK GOOGLE SEARCHES ROSE TO NEARLY 65% IN 2020

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Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019

APPLE WARNS CHINESE APPS NOT TO USE THE NEW WAY OF IDENTIFYING USERS CALLED CAID

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Apple fired pre-emptive warnings to at least two Chinese apps, telling them
to cease and desist any ways of user and device information collection without the user’s consent.
It was previously reported that China intended to circumvent the ban on covert user data collection with CAID, a proprietary advertising identifier developed by the Chinese Advertising Association (CAA).

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