News digest 27.12.2021

WOOCOMMERCE AND SHOPIFY ARE THE MOST POPULAR E-COMMERCE PLATFORMS IN 2021

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The most popular platform in the sample was WooCommerce. It is used by almost 6% of all sites. This is 30% of the mobile e-commerce market.
Shopify has become the second most popular platform. Its share is 14% on mobile devices. The third place was taken by the open-source platform PrestaShop.

APPSFLYER ANALYZED HOW THE PRIVACY POLICY OF IOS14.5 AFFECTED THE INSTALLATION OF APPLICATIONS

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In the last few months of 2021, the percentage of participation in Apple's privacy program — App Tracking Transparency (ATT) — reached 46%.
Initially, traditional attribution fell by 25% by June and by another 5% by September, but recently, with the continued introduction of SKAN, it has grown again by 17%.

TENCENT AND ALIBABA VANISH FROM WORLD'S TOP 10 BY MARKET CAP

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There are no Chinese companies left in the top ten. Now the list is headed by Apple, Microsoft, and Google.
The Taiwanese processor manufacturer TSMC became the only Asian company that got into the top 10.

APPLE SEEKS DISMISSAL OF INDIA APPS MARKET ANTITRUST CASE

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The company has asked the Competition Commission of India (CCI) to stop investigating the abuse of influence in the app market.
Apple claims that they are too small a player in the Indian market with a share of about 5%, while Google controls more than 90% of the market: Android OS runs on the vast majority of smartphones in the country.

META HAS REDUCED THE NUMBER OF GOALS FOR CAMPAIGNS IN ADS MANAGER

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Meta has made changes to the process of creating new campaigns in Ads Manager, reducing the number of available goals from 11 to 6. A new list of goals includes awareness, traffic, engagement, app promotion, leads, and sales.

MICROSOFT TO ACQUIRE XANDR PROGRAMMATIC ADVERTISING PLATFORM

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With the help of the new asset, Microsoft intends to strengthen its own advertising business in terms of rejecting third-party cookies.
Some experts believe that with the help of the Microsoft platform, it will be possible to monetize the Xbox audience.

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