News digest 27.09.2021

PLAYER SPENDING IN MOBILE CASINO GAMES INCREASED 16% SINCE 2020

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Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower.
The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads.

75% OF MOBILE GAMERS PREFER AUDIO ADS

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The study showed that 61% of gamers aged 18 to 24 years listen to music whilst playing games.
Audio ads have shown to improve click-through rates by more than 1000% compared to banner ads and engagement levels and completion rates are significantly higher.

APPLE HAS RELEASED THE FINAL VERSION OF IOS 15

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It is a free download and it works with the iPhone 6s or later, both generations of iPhone SE and the most recent iPod touch model (iPad users will also be able to update to iPadOS 15 and watchOS 8 today).
The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing.

FACEBOOK CLAIMS A 15% DECREASE IN AD PERFORMANCE DUE TO IOS 15

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Facebook told advertisers in a blog post Wednesday that it’s been underreporting ad performance on Apple iPhones, citing changes to the iOS operating system. The same thing happened In June last year, after Apple introduced iOS 14. A new decline after the next release was called expected on Facebook.
Apple’s update made it so that iPhone and iPad users would have to choose to opt in to being tracked when first launching an app.

AMAZON ASSEMBLES VIDEO STREAMING APPS TO FIGHT NETFLIX AND DISNEY IN INDIA

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Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+ and Mubi from one hub (Prime Video website or app), the latest in a series of efforts by the U.S. giant to win customers in the South Asian nation.
To make things more enticing, Amazon said the services are available at discounted prices for the first year.

ALL CRYPTOCURRENCY-RELATED TRANSACTIONS ARE ILLEGAL IN CHINA NOW

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China’s central bank said on Friday that all cryptocurrency-related transactions are illegal in the country and they must be banned, citing concerns around national security and “safety of people’s assets.”
The move has already started to cause panic among some crypto traders, sending the price of bitcoin and several other currencies down.

VIDEO GAME ADVERTISING UP 17% IN 2021

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Video game advertising is up 17% year-on-year while the broader console, streaming and distribution ad spend surged 36%.
The video game industry has been boosted by a slew of highly-anticipated releases. Top advertisers include The Elder Scrolls, Hero Wars, Rockstar Games, Harry Potter: Puzzles & Spells and Final Fantasy XIV Online with a combined spend of $78m.

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