A NEW APP ANNIE REPORT FOR Q2 2021 HAS BEEN RELEASED
The global app market broke its all-time record for spend again. At $34 billion, the Q2 quarterly total was around $7 billion up on the total for Q2 2020 and $2 billion up on Q1 2021.
Consumers in eight regional markets now spend more than 4 hours a day using apps. And users in Russia and Turkey have upped their “app hours” by more than 40% since 2019.
TIKTOK LAUNCHES NEW NATIVE ADS FORMAT SPARK ADS
The new Spark Ads format will allow brands to promote videos from their own accounts and videos of ticktockers who took part in advertising in the user recommendations feed.
Previously, companies did not have such an opportunity — advertising led directly to the advertiser's website.
UKRAINE UNVEILS ROADMAP TO INTEGRATE CRYPTOCURRENCIES BY 2024
The Digital Transformation Ministry estimates that the roadmap will be successfully implemented if by 2024 at least 47% of Ukrainians use digital currencies, 10% of Ukrainian companies tokenize or employ tokenized assets, and the country’s educational institutions have launched a master’s program in decentralized finance.
APPLE’S RECENT PRIVACY CHANGES LIKELY WON’T AFFECT Q2 TECH EARNINGS
Advertisers are less confident in the profitability of their spending on iOS due to less targeting capabilities.
INDONESIAN B2B-MARKETPLACE GUDANGADA RAISES MORE THAN $100 MILLION IN NEW FUNDING
The company passed its initial target of $75 million. The funding was led by Asia Partners and Falcon Edge, with participation from Sequoia Capital India, Alpha JWC and Wavemaker Partners.
This brings GudangAda’s total raised so far to about $135 million. Its last funding was a $25.4 million Series A last year.
GOOGLE ADS IS TESTING A NEW ‘STRIKES’ SYSTEM
Starting in September 2021, Google Ads will begin testing a new three-strikes pilot program for accounts that repeatedly violate ad policies.
Warnings and strikes will be issued for violations of our Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies.
HACKING GROUP ANONYMOUS LAUNCHES ANON INU CRYPTO TOKEN
The hacker group Anonymous has announced its own cryptocurrency Anon Inu, which, like Dogecoin, was named after the Japanese dog breed Shiba Inu.
According to the hacker group, the launch of Anon Inu occurred in response to the ban on mining in China and the restriction of transactions with tokens for payment systems and local companies.
ROBINHOOD TO BECOME ONE OF US BIGGEST IPOS IN 2021
The company plans to sell 55 million shares and thereby raise over $2 billion, which will allow it to reach a market value of $33 billion.
Robinhood gained ambiguous fame after a group of Reddit users speculatively influenced the share price of various unremarkable companies, for example, GameStop, through it.