News digest 26.04.2021

WORDPRESS PROPOSES BLOCKING GOOGLE’S FLOC

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One of the WordPress Core developers has put forward a proposal to block the controversial technology by default.
For those users who want to enable FLoC, it is suggested to do it yourself in the blog settings with a special switch.

FIREFOX, EDGE, SAFARI AND OPERA WILL NOT USE GOOGLE’S FLOC YET

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All major browsers that use the Chromium source code project have already refused to implement this technology, or have done so indirectly.
Thus, it is far from certain that Google will win the support of other market participants and ensure widespread adoption of its alternatives to cookies. Other companies are developing their own proposals and discussions are continuing.

SITES WITH UGC PRODUCT REVIEWS WILL BE HARDER TO RANK IN GOOGLE

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The focus will now be on feedback from experts. Therefore, those sites that provide feedback from users will find it more difficult to rank.
The update is currently running for English content only. When it is extended to other languages, Google did not specify.

GOOGLE ADS CONVERSION UPDATES: GLOBAL SITE TAG TO SET FIRST-PARTY COOKIE

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In May, Google Ads launched a new same-site cookie via a website tag (gtag.js) and a GTM tag. This is how Google wants to protect the privacy of users.
While it is difficult to assess the benefits of these changes, it is clear that Google Ads is trying to help advertisers increase their own data on target audiences.

ANGRY INDIAN TRADERS COUNTER AMAZON SUMMIT WITH OWN EVENT

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Amazon organized a virtual summit in India named “Smbhav,” which phonetically means “possible” in Hindi, to showcase opportunities offered by the U.S. firm to get small businesses to expand and sell online.
Trader groups representing 600,000 sellers said in a statement they will at the same time launch a summit titled “Asmbhav,” or “impossible,” including an award ceremony to pin the blame on those who they think have hurt their businesses.

NEW KANTAR RESEARCH: ADS THAT DEFY STEREOTYPES ALSO PERFORM BETTER

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In 2018, Kantar devised its “Unstereotype Metric” (UM) to help affiliated companies monitor their advertising and content to keep them free from gender stereotypes.
It was found that inclusive ads with higher UM show higher return on investment. Progressive image of people in advertising increases purchasing intentions by 19%, pleasure of advertising by 26% and brand loyalty by 14%.

GOOGLE WILL MAKE ADVERTISERS FROM 9 MORE COUNTRIES PROVE THEIR IDENTITIES

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The identification procedure will be phased in for advertisers registered in the following countries: Cambodia, Indonesia, Morocco, Nepal, Nigeria, Pakistan, Tanzania, Turkey and Vietnam.
The service began to warn advertisers about the need to undergo verification in January of this year. For search users to have all the necessary information, advertisers must confirm their full name or legal name of the company.

NETFLIX LOST $25 BILLION IN VALUE AS SUBSCRIBER GROWTH SLOWS AFTER THE PANDEMIC

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Roughly 3.98 million people signed up for Netflix from January through March, below the 6.25 million average projection of analysts surveyed by Refinitiv.
Netflix estimated it will add just 1 million new streaming customers in the second quarter. Analysts had expected a forecast of nearly 4.8 million.
Analysts project people will spend less time streaming from their living rooms as COVID-19 vaccinations spread and more people emerge from their homes.

REVOLUT EARMARKS $25 MILLION SPEND TO LAUNCH IN INDIA

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Revolut, a $5.5 billion-valued online bank that has attracted over $900 million, is preparing to enter the Indian market. Revolut will hire 300 employees in the Indian office, which will become the global operations centre of the company.
Access to the Indian market will allow Revolut to compete with the funded SoftBank financial system Paytm, which many Indians use to pay through QR code scanning.

APPLE PLANS TO A SECOND ADVERTISING SLOT IN ITS APP STORE SEARCH PAGE

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The iPhone creator already sells search ads in the App Store. For example, on the request «Twitter» TikTok occupies the first place today. Now the company wants to add a second slot for search ads to the App Store.
Most notably, the company intends to implement these plans along with the introduction of new confidentiality rules in iOS 14, which will definitely weaken its competitors in the advertising market, including Facebook.

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