News digest 21.12.2020

Disney reveals global streaming expansion plans

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Disney’s brand Star will be included as part of Disney+ in selected international markets, and launch as a separate streaming service in Latin America as Star+.
Star will also launch in Europe and several international markets including Australia, New Zealand, and Canada in February 2021.
The streaming service will continue its global rollout, beginning with Singapore in February 2021, followed by Eastern Europe, Hong Kong, Japan, and South Korea later in 2021.

Google secretly gave Facebook perks, data in ad deal

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Facebook and Google, the two biggest players in online advertising, used a series of deals to consolidate their market power illegally.
The two agreed in a publicized deal in 2018 to start giving Facebook’s advertiser clients the option to place ads within Google’s network of publishing partners.
Executives at the highest level of the companies signed off on the deal.

Google Ads will change policy for adult content

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Prohibited adult content text will be moved to inappropriate content policy.
In addition, content promoting dating and dating where one member offers the other money, gifts, financial support, mentoring or other value will be prohibited.
These changes will begin rolling out on February 11, 2021, with full implementation taking about five weeks.

Pornhub just removed most of its videos

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Pornhub is removing all videos uploaded to its site by unverified users, millions of videos in total, as part of a crackdown on user-uploaded content after two major payment processors suspended service.
The site announced last Tuesday that it would begin limiting uploads to verified users only. Uploads now have to come from official content partners or members of Pornhub’s “Model Program,” which requires age verification to sign up.

An iPhone factory in India has erupted in violence over a dispute about workers' pay

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Workers at an iPhone factory in India rioted recently after accusing management of withholding wages, according to videos posted online and local news reports.
Videos showed crowds of people smashing factory windows, burning flipped-over cars, and spraying fire extinguishers.
Employees demanded the payment pending for a few months and met the HR team on Saturday, Karthik Reddy, a district official, told Indian Express late Saturday.

2021 Social Trends: Hootsuite releases digital transformation report

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The Social Trends 2021 Report identified key social trends in 2020 that challenged how businesses, marketers and B2B leaders utilised social media for organisational impact.
The Social Tends 2021 report revealed the extent to which consumers are expecting organisations to contribute to the world, with more than half of respondents believing it is ‘very important’ for businesses to ‘operate according to its values/principles’ and ‘proactively make the world a better place’.

Google, Facebook, Amazon, Apple and Microsoft spent $23 million to lobby their interests in the EU

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A leaked document jolted the European Union capital of Brussels in October, laying out in painstaking detail plans by Google to undermine new legislation that could severely damage its digital advertising business.
For many officials in Brussels, the document confirmed what they had long suspected: Google and other American tech giants are engaged in a broad lobbying campaign to stop stronger regulation against them.

EU announces sweeping new rules that could force breakups and hefty fines for Big Tech

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One of the potential changes is putting an end to self-preferencing — when, for instance, app search results in an Apple product display options developed by the tech giant. The idea is to give smaller app developers the same chance of being found and chosen by consumers.
Other practical changes include: companies like Apple and Google will have to allow users to uninstall apps that have originally come with their devices, and performance metrics will also have to be shared for free with advertisers and publishers.
Failure to comply could result in fines as high as 10% of the companies’ worldwide annual turnover.

Apple and Facebook fight over privacy changes

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Facebook took out full-page newspaper ads to attack Apple’s upcoming privacy-centered changes, alleging that the decision will have negative impacts on small businesses.
With a forthcoming update to iOS 14, developers will have to ask users permission to use their IDFA identifiers for ad targeting purposes, and they’ll have very few characters to explain why it’s necessary.
Most users, who are sick of having their data taken and resold without any personal control over that process, will likely just say “No.”
On the one hand, Facebook has much to lose as it already warned that without targeting and personalization, mobile app install campaigns brought in 50% less revenue for publishers.

Bitcoin price set new record highs

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December, 17 Bitcoin crossed $20,000 for the first time in its history and quickly went up and settled past $23,000
At the end of 2017 the price of Bitcoin reached an all-time high of $20,000, and then began to fall - a year later, the cryptocurrency was trading at $4,000.
In early November Bitcoin crossed the $15,000 mark for the first time since January 2018, and at the end of the month - $19,000 and rose to the level of $19,800, but it failed to overcome the $20,000 level.

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