News digest 16.08.2021

PIRATE WEBSITES EARNED $1.3 BILLION FROM ADVERTISING

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This conclusion was drawn by the Digital Citizens Alliance and White Bullet Solutions, a company specializing in piracy and advertising.
The average annual revenue of a top-five site is estimated at $18.3 million, while top-five apps are estimated at $27.6 million.
Analysts found ads from famous Fortune 500 brands on pirate sites. Last year they paid pirates approximately $100 million. One in every four advertisements in pirate applications belongs to popular companies.

VIEW TIME ON STREAMING PLATFORMS INCREASED BY 13%

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The biggest growth is seen in South America (+192%) and Africa (+79%).
Among the most popular streaming devices, the leaders were TV devices, Smart TVs and game consoles - their combined share accounted for 73% of the total viewing time.

HOW ARE ADVERTISING PRICES ON SOCIAL NETWORKS RISING?

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Instagram/Facebook CPM have risen by 89% over the past year, and they continue to increase by 30% each quarter.
TikTok's CPM has gone up 92% in 12 months.
YouTube ad prices are up 108% over the year.

FIREFOX LOST 46 MILLION USERS IN THREE YEARS

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Firefox is currently the most popular alternative to Google Chrome, but is gradually losing its position.
According to the browser's own statistics, in December 2018, the number of users of the Firefox desktop client was about 244 million per month, and at the end of the second quarter of 2021 - 198 million.

NVIDIA GRAPHICS CARDS PRICES FELL DUE TO A DECREASE IN MINERS' EARNINGS

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One of the main cryptocurrency Ethereum in August held a planned London update, during which the remuneration for mining token was reduced.

PLAYRIX HAS BECOME THE WORLD'S SECOND-LARGEST USER SPENDER IN MOBILE GAMING

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The leader of the rating is Chinese Tencent, according to App Annie's report on the first half of 2021.
Join Clash 3D became the most downloaded game in the world, while users spent the most money in Roblox, with Pubg Mobile leading in the number of active users.

FACEBOOK IS DEVELOPING A NEW APPROACH TO ADVERTISING WITH A FOCUS ON PRIVACY

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PET (Privacy Enhancing Technologies) helps minimize the amount of data processed to protect users' personal information.
The new Secure multi-party computation (MPC) technology will allow two or more organizations to work together, but will limit what information each party can receive.

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