News digest 13.12.2021

GLOBAL ADVERTISING COSTS ON E-COMMERCE PLATFORMS WILL DOUBLE BY 2024

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Global brand spending on advertising in retailers' media channels will reach $143 billion by 2024.
According to experts, the growth rate of advertising on retailers' sites is increasing: in 2019, the dynamics was 24%, in 2021 it increased to 47%.

GOOGLE ADSENSE DEACTIVATING ACCOUNTS FOR INACTIVITY AGAIN

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Google AdSense sent out emails last week to AdSense publishers and YouTube publishers saying your AdSense account has been deactivated due to inactivity.
If there is no activity for 6 months, it makes sense for Google to not keep the account open.
This is not new but it seems Google cleaned up a bit once again.

THE GLOBAL ADVERTISING MARKET WILL GROW BY 22.5% IN 2021

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Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM.
Digital advertising will account for 64.4% of total advertising in 2021, up from 60.5% of the total in 2020 and 52.1% in 2019.

APPLE MADE A SECRET AGREEMENT WITH THE CHINESE AUTHORITIES

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According to the investigation, in 2016 Tim Cook signed a secret agreement with the Chinese government worth about $275 billion.
We are talking about an agreement that allowed the company to get some freedom from Chinese regulators.

FACEBOOK AND SNAPCHAT CONTINUE TO COLLECT DATA FROM IOS USERS WHO HAVE OPTED OUT OF TRACKING

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Apple does not prohibit companies like Facebook and Snapchat from collecting some information, provided that it is anonymized, aggregated and not linked to specific user profiles.
Since Apple requires “not to receive data from the device in order to identify it”, the developers decided not to track the behavior of specific users, and groups that will still receive targeted ads.

WHATSAPP LAUNCHES INSTANT CRYPTOCURRENCY PAYMENTS IN THE US

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The innovation will be possible thanks to the integration of the Novi e-wallet.
The pilot program lets users of the encrypted messaging app send and receive money ‘instantly, securely, and with no fees’ using the Paxos Dollar (USPD) stablecoin, whose value is linked to the US dollar.

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