News digest 13.09.2021

VIETNAM CONSIDERS TIGHTENING IMPORT TAX ON E-COMMERCE DELIVERIES

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Vietnam currently does not apply an import tax on packages with a value of VND1 million ($44) or lower delivered via postal and delivery services. Many buyers take advantage of this policy and split their goods delivered mostly from China into small packages to avoid tax.

The Ministry of Finance wants to issue a new decree to limit each organization or individual buyer to be free of import tax on four orders at most each month.

BITCOIN IS NOW LEGAL CURRENCY IN EL SALVADOR

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The day before the law came into force, the country purchased 400 bitcoins worth $20.9 million.

On September 6, investors from Reddit decided to buy bitcoins for $30 in support of El Salvador. Against the background of the news, the value of the cryptocurrency has increased to $52 thousand — this is the maximum since May 2021.

SHOPEE IS LAUNCHING A PLATFORM IN POLAND

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The move will be the first expansion into European e-commerce for the $190 billion Singapore-headquartered technology group, whose gaming arm Garena is already active in the region.

Shopee is simultaneously preparing to launch in India, Reuters reported last week, after aggressively expanding in Latin America since earlier this year.

UKRAINE HAS ADOPTED A BILL PROHIBITING SEXISM IN ADVERTISING

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Now the following things are prohibited: any advantage of one sex over the other, stereotypical roles of women and men, and the use of a person in advertising as a sexual object in order to attract attention.

For the first violation, the fine is up to 10 times the minimum wage (up to $2200), for repeated violations — up to 30 times the cost of distributed advertising.

LATAM E-COMMERCE RETAIL APP DOWNLOADS INCREASE 30% IN AUGUST

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Shopee, the Southeast Asian app launched in 2019, now ranks as the top shopping app in Latin America, according to research from app experts Apptopia. It ranked ahead of apps including Amazon, Mercado Libre, AliExpress, Magazine Luiza and Americanas.

This makes Latin America the app’s top market for monthly active users, overtaking Indonesia.

TIKTOK AD EXPOSURE ALMOST DOUBLES AND AD PERCEPTION HIGH AMONG CONSUMERS

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The number of consumers that were exposed to ads on TikTok rose to 37% in 2021, up from 19% last year.

TikTok was also voted as the most innovative app for in-app ads among marketers.

ADVERTISERS ARE CONCERNED ABOUT GOOGLE’S DECISION TO SUNSET EXPANDED TEXT AD CREATION

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Last week, Google Ads announced the upcoming abolition of expanded ads texts in favor of responsive search ads.

Now advertisers will have less control over the text of the message that is shown to the audience. At the same time, for many advertisers, expanded ads demonstrated good efficiency, which in some cases exceeded the indicators of responsive ads.

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