News digest 12.07.2021

TIKTOK PARENT BYTEDANCE HAS BEGUN SELLING THE VIDEO APP’S AI TO OTHER CLIENTS

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ByteDance, the Beijing-based parent company of video sharing app TikTok has started selling TikTok’s AI to other companies.
The company has a new division called BytePlus, and according to its website, its client list already includes US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.

ADVERTISING COSTS ON IOS DROPPED BY A THIRD AFTER THE LAUNCH OF APPLE ATT

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During the period from June 1 to July 1, 2021, advertising expenses on iOS decreased by about a third. At the same time, spending on Android increased by 10%.
Experts believe that these changes were facilitated by problems with targeting caused by the launch of ATT.

IT IS NOW POSSIBLE TO BROADCAST ADS FROM SPACE FOR $1 MILLION A MONTH

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The Canadian company Geometric Energy Corporation (GEC) announced that it will launch an advertising satellite to broadcast images in space.
Banners can be seen from the Earth surface, and the cost of displaying one image will be about $1 million per month. Brands will pay for the display in cryptocurrency.

VISA IS PARTNERING WITH OVER 50 CRYPTO COMPANIES

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Visa is going to allow customers to spend and convert currency through the card system. To do this, the company cooperates with more than 50 crypto platforms, including FTX and Coinbase.
Such cooperation will allow people to spend cryptocurrency in 70 million retail outlets, even where they do not accept digital assets.

APPLE BLOCKS TIKTOK’S ILLEGAL ATTEMPT TO TRACK IPHONE USERS

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The largest Chinese companies Baidu, Tencent and ByteDance, with the support of the government, have created an analogue of the Apple IDFA advertising identifier called CAID.
The App Store rules prohibit the use of such workarounds. In March of this year, the company blocked updates to several applications, among which was TikTok, trying to implement CAID.

TWITTER HAS LOST LIABILITY PROTECTION IN INDIA

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Internet services usually enjoy what is broadly referred to as “safe harbor” protection that say that tech platforms won’t be held liable for the things their users post or share online.
Twitter no longer enjoys such liability protection against user-generated content in India, the government said in a court filing this week as tension escalates between the two over the South Asian nation’s new IT rules.

DIDI WAS REMOVED FROM CHINESE APP STORES

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The Chinese authorities forced Didi to remove its application from local app stores.
This happened less than a week after the placement of Didi Global shares on the New York stock Exchange. Didi says the takedown may hit revenue.

AMAZON WAS SUED FOR PRICE GOUGING DURING THE PANDEMIC

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Class-action lawsuit accuses Amazon of 'exploiting consumers in their most vulnerable hour'
The cost of face masks jumped 500%, from $20 to $120. Disinfectant cost went up by 100%,while the cost of an ordinary staple pantry item like black beans went up by 672%. Among other items were pain relievers, flour, and cold remedies.

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